DRAFT : Rogers Sporting Goods
Integrations
Challenges
Rogers Sporting Goods wanted to offer a BOPIS option, but BigCommerce’s Management Dashboard didn’t support it natively.
Using BigCommerce’s API endpoints, we developed a custom BOPIS solution with frontend logic and Cloudflare Workers. This integration enabled BOPIS functionality on the Product Display Page (PDP), Cart, and Checkout pages, providing a streamlined in-store pickup option for customers.
Rogers needed custom-built transactional emails in Listrak for order statuses like Order Confirmation and Shipped Status.
Using BigCommerce’s Webhooks API, we set up Cloudflare Workers to trigger email logic based on order status updates. This solution enabled us to populate Listrak templates with real-time order information, providing timely and relevant communication for customers.
Rogers wanted to expand into the Canadian market on a tight budget and timeline.
Using BigCommerce’s Multi-Storefront, we built content-specific logic and custom Page Builder widgets to tailor the Canadian storefront. Additionally, we integrated Zonos Checkout for a smooth international shopping experience, making it easy for Canadian customers to shop and checkout seamlessly.
Due to restrictions on hunting-related ads, Rogers Sporting Goods was limited in reaching potential customers through Google search results.
Leveraging BigCommerce’s Multi-Storefront, we created a compliant site with a subset of Rogers’ products. This setup allowed for unified inventory management while using domain-based redirects to guide customers back to the main website as needed.
With a wide range of options, finding the right choke tube for specific firearms could be challenging for customers.
In collaboration with Rogers, we built a reference data table to refine customer choices. We then developed an interactive widget that asks three targeted questions: “Who is your gun manufacturer?”, “What gauge do you have?”, and “What gun do you have?” With this information, customers are directed to compatible choke tubes, simplifying the selection process.
Title
Rogers Sporting Goods
Results
UX & UI
To tackle the unique challenges of selling outdoor sporting gear and hunting equipment online, we partnered closely with Rogers Sporting Goods throughout the design and development phases. Our goal was to create a seamless, intuitive user experience that both resonated with Rogers’ customers and showcased the brand’s extensive product range.
One of our focal points was designing a new add-to-cart modal that allowed customers to proceed directly to checkout or continue browsing with upsell recommendations presented clearly. This not only boosted engagement but also increased the average order value. We optimized the mini cart with real-time updates, loyalty tracking, and personalized product suggestions—adding value without disrupting the shopping flow. The checkout process was enhanced to offer options for guest checkout and member sign-ins, with clear displays of loyalty benefits and unique selling points to drive repeat purchases. Built to be mobile-responsive, the entire shopping experience—from product selection through checkout—remained fluid and consistent on all devices.
Another key improvement was simplifying the online-to-offline shopping journey by developing custom “Buy Online, Pickup in Store” (BOPIS) functionality. This solution allowed for a seamless flow from Product Detail Pages (PDP) to Cart and Checkout, guiding customers who value both convenience and speed in their shopping experience.
To support Rogers Sporting Goods’ expansion into new markets and comply with search engine restrictions, we implemented BigCommerce’s Multi-Storefront capabilities. This enabled Rogers to enter the Canadian market, meet advertising regulations, and improve visibility on Google for items like hunting gear.
Additionally, we crafted a custom Mega Menu to streamline navigation across Rogers’ many categories and sub-categories, making it easier for customers to find exactly what they’re looking for without feeling overwhelmed. This new navigation enhanced user engagement by creating an intuitive browsing experience that encouraged exploration.
By addressing these specific challenges with a user-centered approach, we successfully translated Rogers Sporting Goods’ in-store experience to an accessible, robust online platform that appeals to both new and returning customers.
