Thanks to the legends at:
Elizabeth Pilkington @ J. McLaughlin
#019 : Today on Chill, we’ll be joined by Elizabeth Pilkington, Vice President of Ecommerce at J.McLaughlin.
Founded in 1977, J.McLaughlin had a mission to create a new American sportswear brand that offers two key components: classic clothes with current relevance, and a retail environment with a neighborhood feel. Their clothing is rooted in the tradition of sport, work, and play. It taps into the iconic legacy of true American sportswear.
Please join us as Overdose’s Managing Director for the Americas Gary Benerofe chats with Elizabeth about adapting to the current retail landscape, “brick-to-click” challenges & successes, market trends, and holiday prep.