“Focused on experience, design comes secondary. Design is subjective - not everyone knows the difference between good and bad design. But everyone is familiar with good and bad experiences.”Ryan Delany- Chief Experience Officer & Co-founder, Overdose Digital
Acknowledging your creative aesthetic in a digital presence, complying with brand guidelines, communicating campaigns through a consistent design language.
Like Chess, you need to think several moves ahead with UX. Applying best practice user experience and understanding the customer’s mentality to optimise business outcomes.
Analysing customer behaviours to identify persona variance. Digging into Personas, Devices, Entry / Exit, Frustrations, Engagement, Conversions etc…
Focusing on amplifying conversion metrics by applying industry-leading eCommerce features and many other strategy lead conversions.
Overdose has constructed several product customisation solutions across all platforms with various levels of complexity.
Essentially products are broken into component parts and then rendered on the fly as the customer works through options.
There is a distinct investment in product imagery required by the merchant to ensure illustrations are desirable.
Here are some designs from Coco Republic, which is currently in development due for launch in Q2 ‘21 (Magento 2).