Facebook / Instagram
For over 35 years, Fossil have been inspired to create one-of-a-kind accessories. What started as a humble watchmaking business has grown into a diverse portfolio of owned brands, including Fossil, Michele, Relic, Skagen and Zodiac, and licensed brands, Armani Exchange, Diesel, DKNY, Emporio Armani, kate spade new york, Michael Kors, PUMA and Tory Burch. Together, they are committed to delivering the best in design and innovation through an assortment of traditional watches, smartwatches powered by Google, one-of-a-kind handbags, jewelry and small leather goods and more.Overdose. wanted to help Fossil measure the impact that paid Social ads across the Meta platform have on Search activity for the brand in driving online sales. They also wanted to better understand the value of Facebook and Instagram ad campaigns within Fossil’s marketing mix.