Case Studies

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Theo Chocolate
Theo Chocolate makes the best chocolate ever (in our opinion anyway) and is the preeminent chocolate brand in Seattle (based on our in-depth research on eating a lot of chocolate). The brand had reached a point where growing eCommerce sales was a priority but were unsure about the best technology to build with. They had a WordPress/WooCommerce site hosted on bare metal, knew they needed to change and had many ideas around digital marketing; yet with so many technology options available, the best platform to serve the growth of the business was unclear.

Theo's team is small and they needed to be able to run their eCommerce website with minimal staff. They needed to find tools that they could use to manage the business long-term, yet still be able to enhance it as operations allow. Enter Overdose. We began working with Theo early in their discovery and helped define requirements/features for both B2B and B2C eCommerce. Next, we led a platform-agnostic review of eCommerce platforms providing a comparison based on the recently defined features. This gave the Theo team a foundation to make good decisions and be in control of their eCommerce.
Facebook / Instagram
For over 35 years, Fossil have been inspired to create one-of-a-kind accessories. What started as a humble watchmaking business has grown into a diverse portfolio of owned brands, including Fossil, Michele, Relic, Skagen and Zodiac, and licensed brands, Armani Exchange, Diesel, DKNY, Emporio Armani, kate spade new york, Michael Kors, PUMA and Tory Burch. Together, they are committed to delivering the best in design and innovation through an assortment of traditional watches, smartwatches powered by Google, one-of-a-kind handbags, jewelry and small leather goods and more.

Overdose. wanted to help Fossil measure the impact that paid Social ads across the Meta platform have on Search activity for the brand in driving online sales. They also wanted to better understand the value of Facebook and Instagram ad campaigns within Fossil’s marketing mix.
Adobe Commerce
At Woop, we believe at the heart of a good life is great food, that the decisions we make around what we eat reflect who we are and the life we aspire to. Our mission is to make it easy to prepare beautiful food, in a fraction of the time. In our kitchen, it is calm. Everything in its place. Mise en place, as the French say. This guides our approach to pre-preparing our delicious ingredients & handcrafted sauces to make your life easier.

Woop elected Overdose. to build a completely custom and unique website that matched their vision for a food box subscription service like nothing else on the market. Using the extensive knowledge of our Adobe Commerce developers and system architects we were able to create a one of a kind site that offered a powerful subscription service with a seamless user experience. Based on highly customised Adobe Commerce architecture, this website offers varied recipe combinations, a custom-built review platform, flexible subscriptions, live chat and thoughtful pop-ups to provide a customer-first service.
Adobe Commerce
Bobux shoes are approved by leading podiatrists and are specially designed in New Zealand to foster healthy natural foot development. It’s been 30 years since the first Soft Sole, and they still craft the best shoes for growing feet. Loved and worn by Bobux children in over 40 countries around the globe.

Bobux engaged Overdose. to architect a global e-commerce architecture, capable of supporting the rapid growth of the Bobux brand into various international markets, with localised language, currency and product offering, whilst mitigating a heavy administrative burden associated with multiple stores. Overdose. proposed and implemented Adobe Commerce which was a strong fit for its native multiplicity and ability to manage multiple storefronts from a singular instance, whilst providing the management ease.
Shopify Plus
Crate & Barrel
Part of the iconic Proof Living Group in South East Asia, Crate & Barrel is the destination for contemporary and modern furniture, housewares and decor that help people Welcome Life In. The homeware market has seen some significant transformation and growth through COVID, exploring new digital channels to active brands & consumer engagement through to conversion.

Our Singapore team partnered with Samuel Stephen Wright, Hwee Shan Chia, Yong Peng Tan and the Proof Living team to create a new Crate & Barrel site for the Singapore and Malaysia markets. Built on Shopify Plus, the tech stack also includes Shopify POS, Yotpo, Hubspot, Hoolah, Atome, GrabPay and Apple Pay.
Adobe Commerce
The Overdose Auckland team partnered with Brittain Wynyard to build the New Zealand ASICS site. We had an aggressive timeline to get this site live and delivery needed to be on the money. Due to our tight relationship, delivery ran like a well-oiled machine with the project team smashing the build-out in time for Xmas.

The new site boasts a beautiful mobile to desktop responsive front-end, with integrations to Accredo POS, QOR content management, OneASICs, Klaviyo, & Klevu.
Adobe Commerce
Lekker Home
Lekker Home was started by a husband and wife team who envisioned a company that could depict Scandinavian culture through home furniture. The company was built by designers, for designers. Having outgrown its previous platform, Lekker sought a platform with the ability to scale while retaining a sleek, modern look and feel. The team needed the ability to convey their brand throughout their eCommerce website and to completely self-manage content. In addition, with product attribute data living in an ERP system, Lekker needed a solution to easily and quickly sync data with the platform.  

Overdose. performed a strategic design audit to understand the interior designers' motivations, intent, and desired journey, resulting in a modern design that complements the brand’s high-end offerings. To accommodate Lekker Home's complex product structure, Overdose. developed a bespoke integration of Acumatica with the Magento platform.  
Overdose. expertly balanced Lekker Home's desire for a personalised site with its need to have an extremely user-friendly process for editing and creating content.
Adobe Commerce
Beacon Lighting
Lighting is crucial to the way we live, work and feel, which is why Beacon Lighting is passionate about helping our customers live brighter with the right lighting choices. Since their first Beacon Lighting store opened in Melbourne in 1967, they’ve grown to become Australia’s leading lighting retailer with over 110 stores across the country.

Overdose. and Beacon Lighting have been working together for just under three years now. Beacon first engaged OD to migrate their website from M1 to M2, with a specific focus on improving the UX of the site and increasing the conversion rate to help them reach their financial targets online.
Adobe Commerce
Blundstone beauftragte uns im Anschluss an eine Ausschreibung mit der Entwicklung und Integration einer neuen digitalen E-Commerce-Lösung, einschließlich des Einsatzes verschiedener einzigartiger lokaler Frontend-Shopansichten für internationale Märkte und Submarken unter einer einzigen Magento-Commerce-Instanz. Die Geschäftsbeziehung ist inzwischen so weit gereift, dass wir das Wachstum von Blundstone durch einen fortlaufenden Tech- und Wachstumssupport unterstützen dürfen.
Durch unsere laufende Partnerschaft mit Amer Sports haben wir dazu beigetragen, eine Reihe von Leistungsmarken auf dem australischen Markt zu etablieren. Darunter Wilson - dem weltweit führenden Hersteller von Ballsportausrüstung, der den Standard für Innovation und Gebrauchstauglichkeit setzt.
Adobe Commerce
Signet partnered with Overdose. to digitally transform their legacy B2C and B2B business. The B2B customer grouping, SKU range and complex price tiering meant a deep Adobe Commerce M2 knowledge, and strong Business Analysis and PM skills were critical.
From their headquarters tucked away near the California Redwoods, Kokatat has been manufacturing revered paddle sports gear and apparel for nearly 50 years. They are world-renowned for the finest and driest paddling gear manufactured locally in Arcata, CA. With a “by paddlers, for paddlers” approach, they are dedicated to their customers - and trusted by them.
Shopify Plus
The Real Pet Food Company
Real Pet Food Company™ has been producing healthy and nutritious, real food for dogs and cats since 1994 with brands such as Billy and Margot and Farmers market available in Australia, China, New Zealand and the UK, and remains the industry's largest Chilled/Fresh pet food manufacturer.
Shopify Plus
Jenny Craig
Wir haben mit Jenny Craig zusammen gearbeitet, um eine benutzerdefinierte Shopify-Bestellplattform zu entwickeln und umzusetzen, die Kunden auf ihrer Reise der Gewichtsabnahme begleitet. Das Projekt beinhaltete eine Kundenservice-Integration mit Hubspot, um sicherzustellen, dass die Mitarbeiter weiterhin den personalisierten Service bieten können, für den Jenny Craig bekannt ist.
Adobe Commerce
NZ Muscle
The team at NZ Muscle partnered with Overdose to develop an integrated, omnichannel digital offering on Adobe Commerce Cloud to deliver an intuitive, personalised shopping experience for their discerning and loyal customers across channels, whilst continuing to test and refine new innovative ecommerce models, brands and offerings.
Shopify Plus
Tupperware Australia partnered with Overdose Digital to launch its new direct to consumer website on Shopify Plus allowing customers to purchase products online, connect with a consultant to assist in their shopping journey and join the Tupperware Lovers Loyalty Club to gain access to discount and exclusive promotions.
Shopify Plus
CULTIVER has a belief in finding enjoyment in the things we use most frequently, with their products bringing beauty and moments of appreciation to your daily ritual. At CULTIVER, they help you experience your living space as a place that reflects who you are, what you value, and how you aspire to live. Their products and experiences bring a touch of understated luxury to the familiar rituals that make up your everyday. It’s a welcomed return to the things that bring true value to our lives, that make you feel truly at home.

When Overdose. joined forces with CULTIVER, our intention was to transform this into their online presence, to better showcase their beautiful range of linen products.
By utilising the nimble nature of Shopify Plus, we were able to redefine their existing store to create a more beautiful and seamless online experience that can be easily refined and built upon over time to drive constant improvements. This re-skin includes powerful "build a set" functionality which provides customers with an easy way to purchase and save on configurable sheets and duvet sets.
Glue Store
Glue Store selected Overdose. and Shopify Plus to drive their Omnichannel Strategy by launching Glue Store is the original ‘House of Brands’ premium retailer. They exist to deliver on-trend clothing, shoes and accessories from an aspirational brand assortment that empowers individuals to be fashion-leaders and live their lifestyles. The new website, built on the latest Shopify Plus architecture, boasts all the convenience of a modern e-commerce platform with click & collect, various payment options, live chat, intelligent search and on-site personalisation.
Kitchen Things
As a nationally recognised kitchen specialist, the team at Kitchen Things worked with Overdose to conceptualise and create a commerce-enabled website to complement their customer's multi-touchpoint buying journey and support in-store sales staff through a full-funnel approach to marketing and tech.
Adobe Commerce
Stihl Shop
STIHL SHOP hat sich für Overdose und Magento entschieden, um seinen Platz als Pionier in der lokalen Branche zu festigen. ist Neuseelands erste E-Commerce-Plattform für Gartengeräte, die es ermöglicht, online einzukaufen und gleichzeitig den persönlichen Service und Support zu erhalten, den die Kunden von dem viermaligen Gewinner des Consumer NZ People's Choice in Folge schätzen.
Adobe Commerce
Courts Singapore
COURTS was established in Singapore in 1974 and today has expanded its range to include electrical, IT and furniture products. As a leading omnichannel retailer, COURTS launched its online store with 7,000 product offerings in 2012, which has today grown to more than 17,000, making it the largest store in its network.
Four Pillars
Four Pillars Gin wurde 2013 gegründet, als drei Freunde beschlossen haben, ein gemeinsam das Abenteuer "Gin" zu starten und eigens Gin zu produzieren. Sechs Jahre später wurde Four Pillars von der IWSC in London zum weltweit führenden Gin-Produzenten ernannt. Four Pillars ist stolz darauf, als moderner australischer Hersteller preisgekrönte und einzigartige Craft Gins direkt hier in Australien zu produzieren. Die Marke verbindet intensive Kreativität rund um den Gin mit einer großen Leidenschaft für Gastfreundschaft und Spaß.
Salesforce Commerce Cloud
Seed Heritage
Seed Heritage (Brandbank) partnered with Overdose Digital to evolve its digital presence and strategy across Australia & New Zealand. Working with our SEO, Paid Social, and Paid Search teams, Overdose was able to dramatically improve Seed’s presence across multiple channels and put in place several digital marketing strategies to support our business objectives, which were evolving rapidly throughout the early weeks of the COVID-19 pandemic.
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