Blundstone
Integration
Herausforderungen
Customers often know their specific size, not the conversion of US to EU size.
Overdose. built an extension that allows for multiple sizing conversions between gender and countries. This persists throughout the user journey based on Blundstones desire to make sure their customers understand the sizing differences.
Blundstone ships with a range of dynamic shipping options. Same-day, 2-day, 3-day shipping options.
Utilised a table rates extension to provide a range of shipping options to US customers. Also implemented UPS address validation to reduce the number of invalid addresses and ensure Blundstone customers receive their shoes the first time.
Blundstone required the ability to build and launch unique, individually administered storefronts localised for specific international markets, as well as for subsidiary brands including John Bull work boots.
We leveraged Adobe Commerce's OOTB multiplicity to operate multiple stores from the same single instance of Adobe Commerce, allowing Blundstone to operate each site individually while leveraging the underlying systems and integration architecture to maximise efficiencies, reduce total cost of ownership, and interoperability with existing back end and fulfilment processes.
Complexities with USA Tax compliance & calculation.
Partnered with Avalara to use their Avatax system. This calculates the tax required for each location in the US.
UX/UI
How to fit a shoe online? It’s quite possibly the biggest UX challenge that any shoe company has when building an eCommerce solution. Blundstone is known, in part, for the comfortable fit of their boots. Translating this across the users’ journey throughout required multiple custom touchpoints across the site. Using Dynamic Content blocks on the homepage that changed based on the latest gender-based category you visited. On the product page, a specific sticky header was used to allow the customer to continue to consume a large amount of information while providing clear pathways for navigation. Additionally, the size selection is critical and with the range of sizing options available a custom size selection that can swap between ‘country sizes’ was developed. The user then sees all sizes in the same format across the entire site… Finally carefully chosen iconic Blundstone imagery is places throughout the customer journey to give it an authentic ‘Blundstone’ feel.
