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Courts Singapore

Plattform
Adobe Commerce Cloud
SERVICES
Data Driven UX & UI, search, Systems Architecture, technology
Branche
Big Box Retail
COURTS was established in Singapore in 1974 and today has expanded its range to include electrical, IT and furniture products. As a leading omnichannel retailer, COURTS launched its online store with 7,000 product offerings in 2012, which has today grown to more than 17,000, making it the largest store in its network.
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Integrationen

Courts engaged Overdose to migrate their Magento 2 site from on-premise to Magento Commerce Cloud, including its existing integration architecture. The Microsoft Dynamics NAV ERP is bi-directionally integrated to sync product inventory, pricing, customer information, and store data. Integrated Click & Collect adds convenience to omnichannel customers experiences while increasing valuable foot traffic. Through Salesforce, the Courts Asia team can easily send personalised offers and introduce promotional coupons, product bundling, free shipping thresholds, and e-gift cards to customers.
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Herausforderungen

HERAUSFORDERUNG #001
Legacy Code

Multiple customisations that required re-integration upon migration to Cloud hosting environment.

LÖSUNG

The technical team’s deep knowledge of the Magento platform allowed us systematically identify 'problem' customisations and troubleshoot as needed.

HERAUSFORDERUNG #002
SEO Performance

Huge product catalogue and unoptimised code leading to slow page load times and poor technical search performance.

LÖSUNG

In-depth SEO technical and keyword audit followed by full restructure of the site information architecture to streamline SEO performance.

HERAUSFORDERUNG #003
Hosting Performance

Courts sales are highly seasonal, therefore flexibility in hosting capacity is a necessity in addition to 24/7 server-side support for times when it's needed most.

LÖSUNG

Part of the migration process involved optimising key features of the site to maximise the flexibility and stability provided by Magento Commerce Cloud.

HERAUSFORDERUNG #004
CRO & UX

The site has grown organically over time, resulting in content-heavy pages and unrefined information architecture.

LÖSUNG

Reorganisation of product categories, promotional messaging and onsite search. Optimisation for mobile.

Neil J Todd COURTS
"COURTS will continue strengthening its back-end infrastructure to offer customers the seamless online-to-offline experience they expect from best-in-class retailers. Our ambition is to grow online sales to 10-15% of the business in five years."
Neil J Todd, Director
Information and Communications Systems
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UX/UI

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