Kitchen Things wanted to develop complex features for their site so needed a flexible platform to enable them to do so.
The existing Kitchen Things B2C website was migrated from BigCommerce to Adobe Commerce Cloud.
B2B customers required more support and ability to manage their purchases for projects.
The Adobe Commerce B2B module was installed to utilise the Requisition List module. Requisition lists, in comparison to a wishlist, provide a better solution for customers who are shopping based on lists of products for projects. Every logged-in user can set up requisition lists for projects and add this list of products to the cart directly from the list. Customers can maintain multiple lists.
Blog posts/recipes were housed in a separate WordPress site so The Jones Family Business has to manage 2 separate platforms.
Existing blog posts/recipes were migrated from Wordpess to Magento to allow The Jones Family Business to manage all content through a single platform.
Due to a supplier arrangement, the Kitchen Things site required two unique payment portals depending on which suppliers' products are in the cart. This required custom attributes to be defined in Akeneo for custom cart logic to define the checkout flow the user is guided down.
Custom logic is used to determine the payment gateway required based on the products in the cart. This then sends customers to one of two integrated payment gateways.
The appliance industry is traditionally heavily geared towards bricks-and-mortar, therefore the old Kitchen Things site was primarily to support in-store activity, rather than as a revenue-generating channel itself due to the high value nature of the products sold.
Overdose. was tasked to define an intuitive online User Experience that complements the omnichannel shopping and browsing behaviours of customers, allowing for deeper customer engagement, data capture and targeting capability. Through deep ERP and PIM integration, the site serves up store-level inventory, AI-driven product & content search, and integrated customer service and chat tools.
In collaboration with Kitchen Things, we conducted UX/UI ideation and identified the need for a structured Mega Menu that could support dynamically-pulled content, including products, categories, and promotions from Akeneo. To create a seamless user experience, we implemented a multi-tiered Mega Menu, allowing customers to navigate different product types from anywhere on the website without the need for extensive filtering or category pages. We also designed touchpoints, such as surfacing inventory availability in hover states, to support the customer buying journey.
Considering the B2B aspect of the business, we identified the need for requisition lists and re-order functionality to create a smooth re-purchasing experience for trade customers. By giving users the ability to create or add products to their existing requisition lists from the category page, we reduced the number of clicks required to purchase, providing a quick and efficient service for those who know what they want.
As help and support are crucial when buying big-ticket items, Kitchen Things wanted to cater to all audiences, including those who cannot visit the store. We designed a feature that allowed online customers to talk to one of their appliance experts virtually, calling it out at every touchpoint throughout the user journey within content blocks, the home page, category page, product pages, and providing easily accessible dedicated support pages.
To elevate their help and support services further, we implemented the ability for customers to send their wish list to their nearest/chosen Kitchen Things store. A sales assistant would then call them back to discuss all options available, creating a direct connection between the customer and the sales assistant, amplifying their customer support to the next level.