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Performance Marketing Specialist

Job Category: Performance Marketing Job Type: Full Time Job Location: Auckland Melbourne New York Sydney Seniority: Advanced Expert Intermediate Summary: The SEM Specialist plays a pivotal role in the Overdose Business. Essentially the SEM Manager is responsible for planning and executing targeted marketing initiatives across relevant channels and marketplaces, with a focus on driving exceptional […]

Job Category: Performance Marketing
Job Type: Full Time
Job Location: AucklandMelbourneNew YorkSydney
Seniority: AdvancedExpertIntermediate

Summary:

The SEM Specialist plays a pivotal role in the Overdose Business. Essentially the SEM Manager is responsible for planning and executing targeted marketing initiatives across relevant channels and marketplaces, with a focus on driving exceptional results for our clients. 

Role and Responsibilities:

As PM Specialist you are responsible for –

  • Developing and executing digital marketing campaigns within the Google Ads Manager and other digital platforms
  • Ongoing management and optimisation of campaigns.
  • Creation of digital performance reports and insights for clients.
  • Partaking in scheduled reporting and strategy meetings with clients.
  • Assisting clients with their strategy, both on a tactical and strategic level.
  • Project Managing and orchestrating marketing activities to execute clients commerce strategies.
  • Manage effectively hours within the retainer arrangement of the client, and be transparent with the allocation of these hours.
  • Track and monitor tasks within the tools utilised at OD. This includes – Wrike, Slack, and Google documents.
  • Adhere to monthly and quarterly reporting for clients. This can vary depending on clients and their arrangement.

Communication with client responsibilities –

  • Keep regular, positive, transparent and professional communication with your clients.
  • Ensure client communication is responded to in a timely and respectful manager.
  • Bring new ideas, and direction to clients as and when required.
  • Establish strong relationships with multiple stakeholders within the client organisation.

Communication within the Overdose team –

  • Prepare and communicate effectively in all team WIP and scheduling meetings. These vary and depend on the department but include Design, Development, Client Success and SEO.
  • Collaborative and strategise with fellow Digital Marketing personnel to help improve the quality and effectiveness of the department.
  • Establish strong relationships with fellow Digital Marketing personnel to ensure ideas are shared and assistance can be provided on other clients if and when needed.
  • Communicate and support all business Directors as and when needed. This may involve contributing to proposals, assisting with client reports and putting forward recommendations for client strategies.

Essential skills required –

  • Strong SEM campaign management skills (2-3 years experience)
  • Understanding at an experienced level of Google ads and bing/ microsoft ads manager 
  • Understanding and experience managing Google Search, Shopping, Display and YouTube Campaigns
  • Understanding at a base level of Google shopping product data feeds.
  • Understanding at a base level of facebook advertising
  • Exceptional written and verbal communication skills.
  • Exceptional analytical and problem solving skills.
  • Ability to work autonomously and as part of a team.
  • Exposure to Google Suite.
  • Understanding at an intermediate level and constant growing level of best practice digital tools, including social media, plugins and applications that contribute to the ecommerce ecosystem.
  • Ability to manage multiple tasks, and adhere to time pressures and deadlines.
  • Attention to detail, both for work output to clients, but also during internal review process prior to work being released to clients.

Performance Measurement –

Performance reviews are held annually, with a 6 month progress check in which is in a less formal capacity.

Performance reviews are completed with a first stage of self review, and then a meeting to discuss self review with direct report. This aims to help set new career goals, provide feedback on performance and identify areas for growth or additional support.

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