Localisation and relevance in respective markets was imperative to building a brand that intimately connects with its customers, therefore adapting pricing and currencies, local inventory availability, and language had to be accommodated.
Overdose. leveraged Adobe Commerce’s native multiplicity to operate multiple stores from the same single instance, allowing Bobux to operate 14 localised iterations of the website to accommodate each market's respective seasonality, pricing, currency, promotions, language etc, while leveraging the underlying systems and integration architecture to maximise efficiencies, reduce total cost of ownership, and interoperability with existing back end and fulfilment processes.
Bidirectional flow of data between MYOB and Adobe Commerce was critical to managing the scale and growth of the business, with the goal of automating as much as possible.
Working with Acclaim to facilitate integration.
Merchandising of different products across websites.
Ability to utilise Adobe Commerce functionality to visually merchandise each individual store independently, with appropriate website architecture, product attribution and integration to support necessary.
A core business objective for the Bobux team was to decouple the site from it's reliance on HTML for content changes as well as provide a more effective solution for more timely content & promotional updates to all storefronts for all t sites.
All pages of the site were developed using Adobe Commerce’s Page Builder functionality, allowing the Bobux team to easily create or edit existing pages. With Adobe Commerce’s content staging and scheduling, promotions and content can be scheduled in advance, so gone are the days of staying awake to launch campaigns at midnight.