Designing and delivering a Store application (iDesign) that caters for the unique and rich showroom experience offered by COCO, IDesign is needed to support COCO Showroom teams to navigate various COCO catalogues, workflows and processes as well as connect with consumers in a rich and unique way.
It was a collaborative process between Overdose. and Coco Republic. They clearly defined the outcome of what they wanted to achieve. Overdose. optimised this experience by simplifying the process but additionally considered other applications to improve the omnichannel experience. Our Design Team wanted to embrace an intimate service with the customer. Where you can sit down with COCO and build their dream quote or project. As opposed to sitting at a computer at a desk. We had extensive meetings with key stakeholders from Coco in addition to demonstrations from the internal interior design staff at Coco Republic New Market. This provided us with insights into the store operations and the challenges to consider when integrating the design services. It was fundamental for us to understand the consumer's mindset. Converting in-store on the day is ambitious. Consumers will want to spend time thinking and consulting with their significant others. Therefore, the quotes and projects created in Idesign integrate with the customer's account online to edit or purchase their quotes It was a challenge but we really focused on using campaign images online to emotionally connect the user to the product. Basically, show the product in a dream environment. Purchasing a product at a high price point is a challenge. However, with our integrated interior design consultation service from online to Idesign creates an omnichannel experience where we can convert the customer in-store. We wanted the apply the full experience when you visit the store. To the point where the design consultant knows all the information about your project to have a beverage of choice ready for you on arrival.
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Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse sagittis, risus non auctor efficitur, ligula risus convallis quam, a volutpat turpis diam aliquet nibh.
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Overdose had extensive meetings with key stakeholders from Coco in addition to demonstrations from the internal interior design staff at Coco Republic New Market. This provided the Overdose. design team with insights into the store operations and the challenges to consider when integrating the design services.
It was fundamental for the Overdose. team to understand the consumer’s mindset. as Converting in-store on the day is ambitious. Consumers will want to spend time thinking and consulting with their significant others. Therefore, the workflow designs for the quotes and projects created in IDesign reflected this mindset.