Coco Republic

SERVICES

Creative, Data Driven UX & UI, Strategy, Systems Architecture, Systems Architecture, Technology

Coco Republic has established itself as one of Australia and New Zealand’s leading furniture and design brands. Coco Republic’s design heritage is woven into the fabric of the company, offering not only sophisticated attention to detail but groundbreaking innovation combined with the finest craftsmanship and quality. With retail showrooms across Sydney, Melbourne, Brisbane, the Gold Coast and Auckland, Coco Republic offers an extensive range of chic, discreetly elegant furniture and stylish homewares.

Overdose. was brought on to drive their Omnichannel Roadmap with Adobe Commerce Cloud with a new digital platform, POS and in-store consultant view all driving a consistent and seamless in-store and online Quote and transactional process.

Integrations

Overdose. integrated Adobe Commerce Cloud with COCO’s NetSuite ERP system via Celigo Middleware. The utilisation of this middleware application efficiently facilitates real-time, bi-directional transfer of products, order fulfilment, shipping, and accounting functions. in addition to integrating with Cylindro, displaying 3D Products on product pages across the website, creating a completely different buying experience online.

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Challenges

CHALLENGE #001

iDesign

Designing and delivering a Store application (iDesign) that caters for the unique and rich showroom experience offered by COCO, IDesign is needed to support COCO Showroom teams to navigate various COCO catalogues, workflows and processes as well as connect with consumers in a rich and unique way.

SOLUTION

It was a collaborative process between Overdose. and Coco Republic. They clearly defined the outcome of what they wanted to achieve. Overdose. optimised this experience by simplifying the process but additionally considered other applications to improve the omnichannel experience.

Our Design Team wanted to embrace an intimate service with the customer. Where you can sit down with COCO and build their dream quote or project. As opposed to sitting at a computer at a desk.

We had extensive meetings with key stakeholders from Coco in addition to demonstrations from the internal interior design staff at Coco Republic New Market. This provided us with insights into the store operations and the challenges to consider when integrating the design services.

It was fundamental for us to understand the consumer's mindset. Converting in-store on the day is ambitious. Consumers will want to spend time thinking and consulting with their significant others. Therefore, the quotes and projects created in Idesign integrate with the customer's account online to edit or purchase their quotes

It was a challenge but we really focused on using campaign images online to emotionally connect the user to the product. Basically, show the product in a dream environment. Purchasing a product at a high price point is a challenge. However, with our integrated interior design consultation service from online to Idesign creates an omnichannel experience where we can convert the customer in-store. We wanted the apply the full experience when you visit the store. To the point where the design consultant knows all the information about your project to have a beverage of choice ready for you on arrival.

CHALLENGE #002

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