DRAFT : CRO : Alen

Approximately 70% of users navigating the site never reach a PDP, leaving them uninformed about device options and details essential for decision-making.

We addressed customer hesitations upfront by optimizing Product Listing Pages (PLPs) with clearer benefits, calls-to-action for consultations, and enhanced quizzes and landing pages to guide users toward PDPs seamlessly.

Product Description Pages lacked key information critical to supporting purchasing decisions, such as warranty details, customer reviews, and practical guidance.

We revamped PDPs by spotlighting product quality, simplifying navigation to reviews, and including comprehensive details on warranties and customer support to empower confident purchasing decisions.

Only 4.75% of engaged traffic explored concern-specific pages, despite these users being 1.8x more likely to convert.

We redirected traffic to concern pages by enriching content that addressed user pain points and reinforcing proof points across the site. PDPs were tailored to emphasize solutions to these concerns, creating a seamless, conversion-driven experience.