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DRAFT SEO : MESHKI

Platform
SEO
SERVICES
Competitor Landscape Analysis, Content Strategy, Keyword & Audience Research, Search, SEO Migration, Technical Audits, Technical Optimisation
MESHKI is a leading global fashion brand dedicated to empowering women with stylish, contemporary designs that blend confidence, sophistication, and inclusivity. Known for their wardrobe essentials and bold statement pieces, MESHKI offers innovative collections that cater to a diverse audience, combining wearable luxury with bold aesthetics for customers around the world.

To help MESHKI scale their presence in the competitive US and UK markets, Overdose partnered with them to provide advanced technical solutions, strategic content enhancements, and ongoing SEO optimisation. By refining website architecture, improving site performance, and implementing tailored content strategies, we supported their global expansion and ensured an exceptional user experience, driving sustainable growth.
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Integrations

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Challenges

CHALLENGE #001
MESHKI’s Global Expansion Journey

Expanding into highly competitive markets like the US and UK was a significant challenge for MESHKI, a brand originally established in Australia. To stand out against well-established competitors, refining their target keyword strategy for these regions was essential for improving visibility and connecting with the right audience.

SOLUTION

We carried out thorough keyword research to uncover opportunities that aligned with MESHKI’s goals and target audience. By developing a region-specific keyword strategy, we ensured the content resonated with local preferences, boosting search rankings and outperforming competitors.

CHALLENGE #002
Overcoming Technical Hurdles

MESHKI’s website required extensive technical improvements to enhance site performance and user experience. Addressing these issues required advanced technical expertise and close collaboration with developers to stay competitive in the market.

SOLUTION

Using our technical expertise, we worked alongside MESHKI’s development team to resolve performance issues, implement schema markup, optimise core web vitals, and improve overall site functionality, significantly enhancing MESHKI’s competitive position and search engine rankings.

CHALLENGE #003
Prioritising Key Opportunities

Managing a large site with thousands of URLs made it essential to identify and focus on pages with the highest potential for performance and revenue.

SOLUTION

We applied data-driven techniques to prioritise high-performing and high-potential URLs. By analysing existing performance and revenue metrics, we ensured resources were allocated efficiently, maximising ROI by concentrating efforts on the pages that would deliver the most value.

CHALLENGE #004
A Seamless Theme Transition

MESHKI’s transition to a new website theme required extensive coordination with their team and developers to ensure the switch was seamless. A smooth launch across all three sites was crucial to avoid disruptions to performance and user experience.

SOLUTION

We collaborated closely with MESHKI’s internal team and developers, meticulously planning and testing each stage of the theme change. Post-launch, we optimised the site to ensure a seamless user experience and maintain strong performance metrics during the transition.

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Name
Title
MESHKI

Results

*YOY - Period: November 2024 vs November 2023
Increased Total Sessions(All Three Sites)
+34.4%*
Increased Revenue(All Three Sites)
+28%*
US Site: Increased Unbranded Clicks
+733%*
US Site: Increased Share of Voice (SoV)
+344%*
UK Site: Increased Unbranded Clicks
+111%*
UK Site: Increased Share of Voice (SoV)
+127%*
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