Expanding into highly competitive markets like the US and UK was a significant challenge for MESHKI, a brand originally established in Australia. To stand out against well-established competitors, refining their target keyword strategy for these regions was essential for improving visibility and connecting with the right audience.
We carried out thorough keyword research to uncover opportunities that aligned with MESHKI’s goals and target audience. By developing a region-specific keyword strategy, we ensured the content resonated with local preferences, boosting search rankings and outperforming competitors.
MESHKI’s website required extensive technical improvements to enhance site performance and user experience. Addressing these issues required advanced technical expertise and close collaboration with developers to stay competitive in the market.
Using our technical expertise, we worked alongside MESHKI’s development team to resolve performance issues, implement schema markup, optimise core web vitals, and improve overall site functionality, significantly enhancing MESHKI’s competitive position and search engine rankings.
Managing a large site with thousands of URLs made it essential to identify and focus on pages with the highest potential for performance and revenue.
We applied data-driven techniques to prioritise high-performing and high-potential URLs. By analysing existing performance and revenue metrics, we ensured resources were allocated efficiently, maximising ROI by concentrating efforts on the pages that would deliver the most value.
MESHKI’s transition to a new website theme required extensive coordination with their team and developers to ensure the switch was seamless. A smooth launch across all three sites was crucial to avoid disruptions to performance and user experience.
We collaborated closely with MESHKI’s internal team and developers, meticulously planning and testing each stage of the theme change. Post-launch, we optimised the site to ensure a seamless user experience and maintain strong performance metrics during the transition.