Jenny Craig AU uses a legacy in-centre consultation process for their weight loss program, providing highly personalised guidance and support throughout a customer's journey. Adapting this experience online was crucial.
Overdose worked closely with the Jenny Craig team to design a custom chatbot for customer onboarding, a personalised dashboard to guide you through your weight loss journey and integration with HubSpot to ensure regular 1:1 guidance from your consultant.
The existing in-centre menu selection process had the flexibility to adjust menu items based on personal preference.
Overdose designed a food ordering experience that assigns a set menu based on criteria collected during the onboarding quiz, and allows a limited number of swaps to create a menu to suit personal preference.
Jenny Craig's existing AU WordPress site was maintained as the primary source of information and promotional activity for Jenny Craig.
The Shopify store was set up on a subdomain. Overdose and Jenny Craig worked closely to design the end to end customer journey, ensuring a seamless path to conversion from the WordPress content site.
Extend OOTB HubSpot integration to include Jenny Craig's custom fields, including goal weight, program details and consultation preferences.
Overdose developed a custom HubSpot connector to sync additional customer fields beyond the OOTB HubSpot integration, to include membership data, goal weights and program details.
Overdose developed a custom onboarding quiz, which replicates a live chat experience. As you answer questions, ‘Jenny’ responds as your first touchpoint with the consultant experience at Jenny Craig. Questions asked in the onboarding are used to determine the menu assigned to you as the first step on your weight loss journey with Jenny Craig. A menu is assigned based on customer BMI, dietary requirements and age.