Jenny Craig AU use a legacy in-centre consultation process for their weight loss program, providing highly personalised guidance and support throughout a customer's journey. Adapting this experience for online was crucial.
The existing in-centre menu selection process had flexibility to adjust menu items based on personal preference.
Jenny Craig's existing AU WordPress site was maintained as the primary source of information and promotional activity for Jenny Craig.
Extend OOTB HubSpot integration to include Jenny Craig's custom fields, including goal weight, program details and consultation preferences.
Overdose developed a custom onboarding quiz, which replicates a live chat experience. As you answer questions, ‘Jenny’ responds as your first touchpoint with the consultant experience at Jenny Craig. Questions asked in the onboarding are used to determine the menu assigned to you as the first step on your weightloss journey with Jenny Craig. A menu is assigned based on customer BMI, dietary requirements and age.