Partridge Jewellers

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We collectively recognised the need to breathe new life into their website, which had started to appear dated. Our mission was to create a more modern and engaging online presence that would resonate with their discerning clientele.

With the evolution of their business, Partridge had become predominantly focused on watches, accounting for 70% of their offerings. It was vital for us to showcase these exquisite timepieces alongside their renowned jewellery collections. Our aim was to ensure that both watches and jewellery took centre stage, reflecting Partridge's commitment to excellence in both realms.

We were required to effectively present a diverse range of high-profile brands on the homepage while respecting the individual branding requirements of each. It was crucial to strike the right balance, giving prominence to each brand's unique identity without compromising the overall coherence of the Partridge experience.

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The existing setup related to the Rolex pages made it excessively time-consuming and arduous for Partridge to implement changes and stay on top of the updates requested by Rolex. This predicament often necessitated our involvement at Overdose. to handle updates on Partridge's behalf.

Recognising the need for a more streamlined process, we embarked on a mission to empower Partridge with the ability to efficiently manage and update the Rolex pages independently. Our goal was to provide them with a user-friendly solution that would eliminate the need for extensive reliance on external support.

Through meticulous planning and strategic implementation, we transformed the Rolex pages into a seamless and easily manageable section of Partridge's website. By leveraging the power of drag-and-drop functionality, we enabled Partridge to have full autonomy over the Rolex pages. This innovative solution allows them to make instant updates and modifications whenever requested by Rolex, eliminating the need for extensive time-consuming fixes and reducing Overdose.'s involvement by a remarkable 80%.

Now, Partridge can confidently navigate their Rolex pages with ease, making updates and adjustments effortlessly. This newfound control empowers them to respond swiftly to Rolex's requirements, ensuring a seamless and responsive experience for their valued customers.

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Aenean feugiat, eros vel rutrum viverra, dolor leo convallis risus, at feugiat tortor velit at velit. Aenean lobortis porttitor enim nec sodales. Ut vitae lorem augue. Donec dictum, odio at ullamcorper egestas, tortor neque porta justo, id vestibulum sem diam id libero.

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Aenean feugiat, eros vel rutrum viverra, dolor leo convallis risus, at feugiat tortor velit at velit. Aenean lobortis porttitor enim nec sodales. Ut vitae lorem augue. Donec dictum, odio at ullamcorper egestas, tortor neque porta justo, id vestibulum sem diam id libero.