Scotch & Soda

Platform

Magento 2

SERVICES

creative, marketing, search, strategy, technology

Scotch & Soda has created a way of thinking that has helped shape the global brand today. The passion for original thinking and rejecting the normal and mundane opened the way for clothing styles to be seen as a key indicator of a wearer’s beliefs and an outward symbol of belonging to a distinct sub-culture or movement. Today, Scotch & Soda has embarked on a journey with Overdose to amplify the retailing of its distinctive brand of shirts, sweaters, suits, outerwear, shoes, and accessories to those who want to make a statement around the world.

Integrations

Overdose integrated a new Magento 2 build with Scotch & Soda’s Aparrel21 ERP via Comestri middleware. The utilisation of Comestri allows for bi-directional transfer of product, order fulfilment, shipping, and accounting functions whilst allowing Scotch & Soda to syndicate products to their additional channels.

Challenges

CHALLENGE #001

emulating in-store experiences online

Scotch & Soda's Fashion Hosts provide hands-on, personalised service to customers in-store

SOLUTION

digital fashion hosts curate the "Shop On You" shoppable lookbook instagram collections

CHALLENGE #002

denim returns

difficulties of denim sizing results in more returns

SOLUTION

creation of the Scotch & Soda Denim Fit Guide to reduce returns

CHALLENGE #003

clearing aged stock

excess stock from previous seasons.

SOLUTION

leveraging Magento Multi-Store from the same instance to create a clearance site to protect brand image

"on our quest towards a true omnichannel experience the logical first step was to re-platform our legacy e-commerce site. Throughout the entire project, we were always of the mentality that we have to be able to transform our world-class instore experiences into digital experiences with our online customers."

Tom Franey, Head of E-Commerce
- Scotch & Soda

Insights

Revenue

158.4% increase since launch

Conversion Rate

50% increase since launch

Page Load Speed

46% Improvement since launch

UX/UI

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