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Tupperware

Platform
Shopify Plus
SERVICES
AI & Personalisation, Data Driven UX & UI, marketing, Platform Implementation, search, SEO Migration, strategy
CLIENT INDUSTRY
Retail
Tupperware Australia partnered with Overdose Digital to launch their new direct to consumer website, after 60 years of selling through Tupperware parties. The new Shopify Plus site allows customers to purchase products directly online, connect with a consultant to assist in their shopping journey and join the Tupperware Lovers Loyalty Club to gain access to discount and exclusive promotions.

The site boasts all the convenience of a modern e-commerce platform with a tiered loyalty program, various payment options, intelligent search, intuitive Shopify scripts and a consultant finder.
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Integrations

Overdose integrated the Shopify Plus site with Tupperware's Empower ERP system. This allows real time, bi-directional transfer of product, order fulfilment, shipping and rewards and most importantly, connects customers with consultants, the small business operators who have been the backbone of the Tupperware business for decades.
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Okendo
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Challenges

CHALLENGE #001
Allowing consultants to still be part of the purchase process

We needed to ensure that we were still respecting the Tupperware business model of involving a consultant along the shopping journey.

SOLUTION

Added triggers at different points in the purchase journey (homepage, product and checkout) to outline the benefits of choosing a consultant and allowing the customer to select one. A user then is able to checkout with a consultant selected, which then allows the continuation of the consultant and customer relationship

UX/UI

SPACE-SAVER-SERVING-CUPS-–-Tupperware-Australia
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