We needed to ensure that we were still respecting the Tupperware business model of involving a consultant along the shopping journey.
Added triggers at different points in the purchase journey (homepage, product and checkout) to outline the benefits of choosing a consultant and allowing the customer to select one. A user then can checkout with a consultant selected, which then allows the continuation of the consultant and customer relationship.
Traditionally Tupperware has relied upon their famous “Tupperware parties” to sell their range of storage solutions to consumers via registered sales agents. In Australia, in 2019 there were over 50,000 Tupperware parties alone. In the age of Covid-19 in-person parties have become increasingly difficult to rely upon for continued revenue, so seeking an improved and modernised customer user experience was key to adapting and thriving in these difficult times.
The team at Overdose sought to overcome this challenge by gaining a deep understanding of their key customers and set about an omnichannel digital marketing strategy to help their loyal fans make the change to shopping online.