“When we joined forces with Overdose in March 2020, the team were given the unique challenge of increasing our online revenue, brand presence and new customer acquisition, all in the face of a global pandemic. Previously, we had found our agency to take a reactive stand on campaigns and revenue growth, and this simply wasn’t moving the needle for us. We needed our new team at Overdose to really show their talent through proactive and innovative approaches to our current performance marketing.
The unique relationship between the organic and paid search team at Overdose has played a key part in our success and growth over the past 6 months. We are consistently impressed by the level of depth and thought put into the crossover of strategies to ensure we are spending both our energy and budget in the most effective way.
We have also seen great movement in the expansion of our paid search account to build out ‘portfolio views’ of our product ranges and categories. This approach has really started to give us visibility over the account that we weren’t able to access previously, while also creating greater personalization of targeting and messaging to our customers online.
Overall, the fantastic results we have seen over the past 6 months truly speak to the skill and dedication of the Overdose team, and we look forward to continuing our success with them.”Prue Krook- Digital Marketing Manager, Signet
Seed Heritage (Brandbank) partnered with Overdose Digital to evolve its digital presence and strategy across Australia & New Zealand. Working with our SEO, Paid Social, and Paid Search teams, Overdose was able to dramatically improve Seed’s presence across multiple channels and put in place several digital marketing strategies to support our business objectives, which were evolving rapidly throughout the early weeks of the COVID-19 pandemic.
Tupperware Australia partnered with Overdose Digital to launch its new direct to consumer website on Shopify Plus allowing customers to purchase products online, connect with a consultant to assist in their shopping journey and join the Tupperware Lovers Loyalty Club to gain access to discount and exclusive promotions.
Overdose has a data-driven approach to performance marketing and campaign optimisation with an underlying focus on achieving the best possible ROAS for our clients. This is achieved by the use of custom in-house tools and the application of a rigorous scientific testing methodology.
Our value is in maximising performance for the long term. We hypothesise, test, analyse and apply learnings to drive continued growth.
Overdose is focused on developing and executing market-leading omnichannel commerce strategies for our clients, including the convergence of online and offline behaviour for retailers with bricks and mortar stores.
We believe that the best advertising doesn’t feel like advertising at all, but rather is a series of well-timed and well-executed recommendations that matches the customer’s online shopping journey, taking them from awareness and consideration through to loyalty and advocacy.
From local startups to world-famous brands, we work with a diverse range of companies across the globe to build strong and scalable digital marketing plans based on your unique business objectives and market characteristics. We'll take into account your commercial model, digital marketing maturity, competitive landscape, and consumer profile to define the opportunity and devise a profitable path to growth.