Agoro

The
Project

Platform
Shopify Plus
Services
Digital Transformation
,
Systems Architecture (Strategy)
,
Systems Architecture (technology)
,
Applications & Extensions
,
Platform Implementation
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Agoro is a premium brand specialising in collectible pieces crafted from precious metals, with each item meticulously designed to combine aesthetic excellence with enduring value. Agoro caters to a discerning audience of collectors who expect beauty, quality and craft in every detail.

Agoro partnered with the Overdose. New Zealand team to resolve longstanding limitations with wishlist functionality on Shopify Plus. With ambitious goals for personalisation and deeper customer engagement, our brief was to deliver a solution that connected seamlessly with customer accounts, unlocked powerful marketing automation and respected the elegance of the Agoro brand experience.

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Integrations

Overdose. collaborated with Fish Wishlist to create a high-performance, fully integrated wishlist solution for Agoro. The integration enabled customer-linked wishlisting tied directly to Shopify accounts, while surfacing valuable product interest data for Klaviyo-powered flows. Our solution also allowed for real-time marketing consent capture, including preferred brand opt-ins and offered a tailored, on-brand user experience from start to finish.

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overdose digital
overdose digital
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Challenges 

+ Solutions
Challenge 01

Seamless integration with Shopify’s new customer account experience

Agoro needed a wishlist tool that worked natively with Shopify customer accounts. No clunky workarounds or third-party logins.

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SOLUTION

We implemented Fish Wishlist using Shopify-native Metafields, enabling wishlist data to be saved directly to a customer’s Shopify profile. This ensured a frictionless experience that felt like a natural extension of the account login, without the need for extra steps or disconnected tools.

Challenge 02

Deep, reliable Klaviyo sync - including pre-login activity

Agoro’s previous solution couldn’t deliver consistent or complete wishlist data to Klaviyo, especially for users who only signed up later. This created a gap in customer insights and limited the effectiveness of automated flows.

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SOLUTION

By configuring Shopify Flow and Fish Wishlist, we ensured all wishlist actions, even those made before a customer created or logged in to their account, were retained and synced to Klaviyo once the customer was identified. This unlocked end-to-end visibility for personalised marketing and demand forecasting.

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Challenge 03

Brand-specific marketing consent and personalisation

Agoro wanted more than just wishlist data, they needed to know which individual brands customers were interested in and they needed to capture marketing consent seamlessly, without breaking the experience.

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SOLUTION

We added intuitive email and SMS opt-ins directly into the wishlist drawer, making it easy for customers to subscribe at any point. Consent was saved to the customer profile and passed through to Klaviyo, along with wishlist metadata such as brand/vendor. This allowed Agoro to send highly targeted marketing content and release notifications, based on genuine brand preferences.

Challenge 04

Custom branding without compromising functionality

Agoro holds their brand presentation to a high standard, any wishlist implementation had to look and feel like a native part of the site, not a bolted-on feature.

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SOLUTION

We worked closely with the teams at Agoro and Fish Wishlist to fully customise the frontend UI. Styling and interactions were carefully tailored to maintain visual consistency with Agoro’s premium look, without sacrificing performance or technical depth.

Challenge 05
SOLUTION
Challenge 06
SOLUTION
overdose digital
overdose digital

CLIENT
LoVE

"Without a doubt the best wish listing app on the Shopify ecosystem. This is the only app that I've been able to find which actually uses Metafields to incorporate wishlisting data directly with a customers Shopify account - Making a seamless login experience with no special opt-ins, or separate accounts to save your wish list's to. It also works seamlessly with Klaviyo in a way that our previous app did not. Every wish listing action gets sent through to Klaviyo, as long as the customer has a sign in - And if the customer wish lists AND THEN makes an account, those actions from before the account was made are also sent to Klaviyo! The Overdose & Fish Wishlist team were wonderful and responsive, helping to fix any issues we encountered during implementation and even helped us to style it to match our brand. Couldn't be more happy with the product and service!"

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Ben Tholen

eCommerce Manager

- Agoro

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United States
Auckland
Sydney
Brisbane
Melbourne