SHOPIFY PLUS · AI-FIRST DEV · AGENCY OS
Build on Shopify. Keep growing with Overdose.
We help you get more from Shopify, through a platform move or the ongoing work of growing the business. AI supports the delivery, with experienced people focused on how your business needs to trade.
Some of the brands we work with on Shopify Plus.
How we see it
I’ve worked with Shopify for nearly 15 years, and I’ve loved seeing how much its continued innovation makes possible for our clients.
We’ve had the opportunity to work with some incredible brands over that time, helping them get more from the platform and often pushing it further than they thought possible.
Some of our enterprise B2B projects are particularly exceptional examples of the complexity Shopify can handle. That experience gives us confidence when clients come to us with ambitious plans or requirements that aren’t straightforward.
Shopify’s investment in AI makes me excited about where we can take those relationships next. There’s more scope to help merchants trade through new channels and rethink how they serve their customers. I’m looking forward to working with our clients on experiences that make buying easier, wherever those interactions happen.
- From kickoff to live on Shopify Plus
- ~2 mo
- Shorter build than the six-month norm
- ~75%
- Shopify partner tier
- Platinum
- Commerce professionals across five offices
- 150+
What changes when we build with AI.
Put experience where it matters most.
AI supports the research, production and testing behind a Shopify project. Our specialists use that work to explore the options, resolve the difficult details and check the result against what the business needs. Agency OS brings this work into one delivery process.
Time-to-value is the new commercial benchmark.
AI changes how much we can deliver within a project. By accelerating development and testing, it gives our team more room to tackle integrations, refine the customer experience and bring useful capability into the business sooner.
Value needs a different measure.
As AI reduces repetitive effort, hours alone tell you less about the value of the work. The more useful questions are what the business can now do, how well it works and what it costs to run and improve.
Outcome-based partnership
Agree what success needs to look like.
We start by agreeing what the work needs to achieve, how progress will be measured and who is responsible for each part. That gives the engagement a clear commercial purpose and gives both teams a practical basis for making decisions as the work develops.
- What you pay for
Traditional retainerHours logged
Outcome-based partnershipA named business outcome
- The proposal lists
Traditional retainerEstimates and day rates
Outcome-based partnershipA launch date and success criteria
- Success is measured by
Traditional retainerTickets closed
Outcome-based partnershipRevenue vs forecast, CAC, AOV, repeat rate
- When AI makes us faster
Traditional retainerWe earn less. Nobody ships sooner.
Outcome-based partnershipThat is our margin. You are live sooner.
- When we fall short
Traditional retainerYou still pay for the hours
Outcome-based partnershipThat is our cost
Ongoing optimisation
Keep improving the business after launch.
We work alongside your team on the decisions and improvements that shape everyday trading. Development, marketing, search, CRM and conversion optimisation come together around your priorities, with data helping us decide where to focus. You can bring us into an existing Shopify business or continue working with us after a launch.
Proof
Our Shopify work.
- Shopify PlusUX/UI & CROMetagenicsA Shopify rebuild of Metagenics' practitioner and retailer websites, within a wider engagement supporting consumer reach and B2B relationships across Australia and New Zealand.
- Shopify PlusUX/UI & CROKings SeedsA Shopify website for Kings Seeds, followed by SEO and paid-media support that connected its gardening range with new growers and seasonal purchasing needs.
- Shopify PlusPlatform ImplementationBarkers & MaxBarkers and Max moved from Adobe Commerce to Shopify Plus, with regional storefronts and connected inventory, loyalty and fulfilment through the OnTempo Integration Accelerator.
- Shopify PlusUX/UI & CROAdvanced CosmeceuticalsAdvanced Cosmeceuticals brought its skincare brands into one Shopify Plus website, with a brand selector for more focused shopping journeys.
- Shopify PlusDigital TransformationAgoroA Fish Wishlist implementation for Agoro that connects saved products to Shopify customer accounts and carries wishlist activity into Klaviyo for personalised marketing.
- ShopifyDigital MarketingALDOShopify journey improvements and a search and paid-media strategy for ALDO Philippines, covering product discovery, cross-selling and more reliable revenue attribution.
- Shopify PlusDevelopmentAtomic SkiA localised Shopify Plus experience for Atomic, adapting global designs for regional trading and connecting to the SAP integration shared across Amer Sports brands.
- UX/UI & CROBabydollA headless wine-shopping experience for Babydoll, pairing WordPress storytelling with Shopify transactions, clearer case-purchase messaging and custom back-in-stock notifications for shoppers.
- Shopify PlusUX/UI & CROBata ShoeBata Singapore moved to Shopify Plus and made its footwear range easier to navigate, search and shop across desktop and mobile.
- Shopify PlusUX/UI & CROBetter MusicBetter Music moved to Shopify Plus while keeping NetSuite central, translating stock feeds from around twenty suppliers into clearer online availability for specialist music shoppers.
- Shopify PlusPlatform ImplementationAllegionA Shopify Plus trade portal for Allegion New Zealand, connecting product information, account pricing and orders so distributors can buy through one self-service experience.
- Shopify PlusDigital MarketingFRANKIE4A multi-market website re-theme for FRANKIE4, alongside search and paid-media work that introduced its combination of footwear style and podiatrist-designed support to new audiences.
- Shopify PlusStrategyRemedy DrinksA Shopify Plus migration for Remedy Drinks, combining a brand-led redesign with data migration, SEO preservation and continuity for subscriptions, reviews and email automations.
- Silver Fern FarmsA Shopify Plus DTC launch for Silver Fern Farms in the United States, combining research, design and development with product education and ongoing digital trading support.
- ShopifyContent StrategySleepMaker AustraliaAn ongoing SEO programme for SleepMaker Australia, combining targeted landing pages, technical improvements and planned content to strengthen discovery in a competitive bedding market.
- Shopify PlusApplication DesignStandard IssueA consolidated Shopify Advanced storefront for Standard Issue, using Shopify Markets and a modular design refresh to simplify regional operations and day-to-day content updates.
- Shopify PlusStrategyWilson SportA localised Shopify launch for Wilson in Australia, connecting global brand tools with custom racket stringing, local inventory systems and a stockist-led route for golf products.
On the record.
Perspectives from the people we work with.
“We’re seeing a significant wave of merchants replatforming to Shopify as they look to simplify operations, improve performance, and drive growth. Overdose has positioned themselves as a truly innovative partner in this space, not just accelerating speed to value through AI as an accelerator, but ensuring long-term commercial outcomes. This refreshing approach blends deep technical capability with strategic oversight, supporting merchants to scale with confidence on Shopify. This isn’t just about faster builds, it’s about smarter, outcome driven engagement.”
Hannah Udina,
Shopify Partnerships Lead
“Partnering with Overdose to implement Shopify POS has streamlined our retail operations and enhanced the POS experience for both our customers and staff. We are now in a position to scale our retail business with improved efficiency whilst working towards our omnichannel goals.”
Luke Parker,
Digital Project Manager — APAC
“When we work AI-first, dev is no longer where the time goes. Decisions are. If the merchant is fast on decisions, we ship in weeks.”
Nikolai Mouraviev,
Chief Technology Officer
“We can now build a Shopify site in weeks. Fully brand accurate, all the integration work, done. The only challenge is merchants being able to keep up.”
Paul Pritchard,
CEO
“Overdose’s deep Shopify Plus expertise and agile, partnership-driven approach underpinned the success of our replatform, delivering both technical excellence and a strong foundation for future digital growth.”
Suzie Young,
Head of Digital, ANZ
