Digital Commerce
Anti-Agency, Agency.

we don’t:

accept the norm.
sleep enough.
waste paper.
dance in public.
let a beer pong win go unnoticed.
throw stones in glass houses.
know the Colonel’s secret blend.
have enough car parking spaces.
assume the past dictates the future.

have a receptionist.
stop believin’.
keep up with the Kardashians.
hate Mondays.
stop at the finish line.
expect you to have read this far.
hesitate to share an opinion.
believe the hype.
tolerate mediocrity.

Independent. Accountable. Global.

We saw successful organisations struggling to grow their digital channels and repeatedly engaging agencies selling pre-packaged solutions without considering the business goals.

We envisaged a founder-led, global end-to-end Digital Commerce network, with enterprise capability, underpinned with local independent hustle… working in accountable partnerships, focused on delivering accelerated outcomes through bespoke strategies and deep empathy. We call this Anti-Agency.

Since our incorporation in 2016, Overdose has grown out to a family of 350+ commerce professionals, with industry-defining capability across Strategy, Experience, Technology, Marketing, Search & Data. We now service clients globally and have offices in Auckland, Melbourne, Sydney, Brisbane, New York, Los Angeles, Seattle, Vienna, Berlin, Singapore, Cork, and Kiev.

We don’t sell solutions. We produce business outcomes..

Break the rules.
Think bigger.
Get sh*t done.

ADOBE MAGENTO | Microsoft Dynamics NAV

Signet

Signet partnered with Overdose to digitally transform their legacy B2C and B2B business. The B2B customer grouping, SKU range and complex price tiering meant a deep M2 knowledge, and strong Business Analysis and PM skills were critical.

view project

BIGCOMMERCE | COMESTRI

PE Nation

P.E Nation is for urban life, lived at a fast pace. Its growth has been quick and relentless as they bring a unique and strong graphic look to this athleisure market. PE wanted an agile and new SASS platform to support their growth, a UX that matched their strong design focus, bold and fresh. They chose BigCommerce to support this growth and give the integration API flexibility for their current infrastructure. Sales growth has been strongly supported by Overdose with feature improvements and SEO growth.

view project

SHOPIFY | SAP INTEGRATION

Wilson

Through our ongoing partnership with Amer Sports, Overdose has helped launch a range of performance brands into the Australian market, including Wilson - which is the world's leading manufacturer of ball sports equipment, setting the standard for innovation and usability.

view project

BIGCOMMERCE | KNECT

Kokatat

From their headquarters tucked away near the California Redwoods, Kokatat has been manufacturing revered paddle sports gear and apparel for nearly 50 years. They are world-renowned for the finest and driest paddling gear manufactured locally in Arcata, CA. With a “by paddlers, for paddlers” approach, they are dedicated to their customers - and trusted by them.

view project

SHOPIFY | COMESTRI

Glue Store

Glue Store selected Overdose Digital and Shopify Plus to drive their Omnichannel Strategy by launching www.gluestore.com.au. Glue Store is the original ‘House of Brands’ premium retailer. They exist to deliver on-trend clothing, shoes and accessories from an aspirational brand assortment that empowers individuals to be fashion leaders and live their lifestyles. The new website, built on the latest Shopify Plus architecture, boasts all the convenience of a modern e-commerce platform with click & collect, various payment options, live chat, intelligent search and on-site personalisation.

view project

trusted partners.

platform agnostic

Despite our depth of clientele, we very rarely see the same tech setup or integration requirements twice. We pride ourselves on producing detailed Business and System Architecture solutions to cover all scenarios and endpoints for a range of platforms.

We are certified partners and experts on the world’s leading eCommerce Platforms, including; Magento by Adobe, Shopify Plus, BigCommerce, Commercetools and Shopware. We take an agnostic approach to Platform selection, ensuring our clients’ business needs are served as the priority.

Magento is now part of Adobe, bringing together eCommerce, order management, and business intelligence into a unified experience platform. Overdose are certified Magento partners, with a team of 80+ M2 developers across our offices, holding Gold Solution Partner status and was named Digital Experience Solution Partner of the Year.

Commercetools is the latest platform addition to the Overdose technology suite, following MACH principles (Microservices, API first, Cloud Native Headless) and is seeing positive traction in the platform adoption across all markets.

Overdose is a global BigCommerce Elite partner, and has launched multiple complex enterprise builds under our belt. We have leveraged our broad capabilities across the eCommerce product lifecycle, and invested in a dedicated development team for BigCommerce.

Overdose are global Shopify Plus Agency Partners, with a team of 25+ expert Shopify developers across our offices. We have been designing solutions for the platform for over seven years. Our Shopify client list spans all versions of the platform, across categories and engagement types.

Shopware is the latest platform addition to the Overdose technology suite, having observed huge traction in the platform adoption across all regions. We are actively looking to have an early mover advantage in this space as it becomes a key global player.

in good company.

Overdose have partnered with a select group of 200+ high growth B2C Retailers and B2B Suppliers seeking accelerated growth in competitive markets. Our typical client retains control of their brand and operates across multiple channels with global growth ambitions.

WHAT WE DO

our bread
& butter.

We provide a full suite of Digital Commerce services with capability to deliver across the full functional needs of high performing digital retailers.

Our Service Pillars are all led by noted industry experts, and our Client Success process ensures clients have unfettered access to talent through our distributed retainer model..

creative

Like Chess, you need to think several moves ahead. Overdose applies best practice user experience by analysing customer behaviour with data to identify the variance of personas and online objectives and by applying best in class ecommerce functionality.

Application Design
Conversion Optimisation
Customer Journey Mapping
Data Driven UX & UI
Mobile / Desktop

data

Great data originates from strategic business decisions. Translating those business decisions consistently across your UX, Technology, Media & Customer service and Analytics strategies. With cross vertical experience, OD can help strategize your data roadmap. Make your data your key asset.

Analytics Implementation
Attribution Modelling
Audience Intelligence
CRO & Heuristic Evaluations
Data Integration & Augmentation

marketing

We have a data-driven approach to performance marketing and campaign optimisation with an underlying focus on achieving the best possible ROAS for our clients across key digital and social channels. This is achieved by the use of custom in-house tools and the application of a rigorous scientific testing methodology.

AI & Personalisation
Automation & Segmentation
Campaign Management
Competitor Research
Reporting & Attribution
Strategy & Audits

Our focus on SEO migration and optimisation is uncompromising. We believe it’s a core pillar to effective commerce strategy and something that needs to be audited, strategised, monitored, improved and reported with detail and robustness. Our methodical approach to SEO has proven to deliver tangible results for clients.

Competitor Landscape Analysis
Content Strategy
Keyword & Audience Research
SEO Migration
Technical Audits
Technical Optimisation

strategy

Through our deep digital commerce experience, we evaluate how core processes and service delivery is digitised, and how value is created at each technology and marketing function. Identify issues, risks & opportunities to optimise these assets for maximum scalability, performance and efficiency.

Audit and Review
Client Success
Customer Insights
Digital Transformation
Systems Architecture

technology

Certified partners with Magento, Big Commerce, Shopify & Suite Commerce. We also operate as partners with best in class cloud marketing platforms and have handled complex migrations from legacy platforms.