Complete Commerce.
Consultants.

we don’t:

accept the norm.
sleep enough.
waste paper.
dance in public.
let a beer pong win go unnoticed.
throw stones in glass houses.
know the Colonel’s secret blend.
have enough car parking spaces.
assume the past dictates the future.

have a receptionist.
stop believin’.
keep up with the Kardashians.
hate Mondays.
stop at the finish line.
expect you to have read this far.
hesitate to share an opinion.
believe the hype.
tolerate mediocrity.

Complete Commerce. Integrated Agility.

We envisaged a global Digital Commerce Anti-Agency with enterprise capability, underpinned with startup hustle… working in accountable partnerships, focused on delivering accelerated results through bespoke strategies and deep service integration.

We call this Complete Commerce.

Since our incorporation in 2016, Overdose has grown into a family of 450+ commerce professionals, with industry-defining capability across Strategy, Experience, Technology, Marketing, Search, Data & Insights.

We don’t sell solutions. We produce business outcomes.

Break the rules.
Think bigger.
Get sh*t done.

WHAT WE DO

our bread
& butter.

We provide a complete suite of Digital Commerce services with capability to deliver across the full functional needs of high performing digital retailers.

Our Service Pillars are all led by noted industry experts, and our Client Success process ensures clients have unfettered access to talent through our distributed retainer model..

Creative

Like Chess, you need to think several moves ahead. Overdose applies best practice user experience by analysing customer behaviour with data to identify the variance of personas and online objectives and by applying best in class ecommerce functionality.

Application Design
Conversion Optimisation
Customer Journey Mapping
Data Driven UX & UI
Mobile / Desktop

Data

Great data originates from strategic business decisions. Translating those business decisions consistently across your UX, Technology, Media & Customer service and Analytics strategies. With cross vertical experience, OD can help strategize your data roadmap. Make your data your key asset.

Analytics Implementation
Attribution Modelling
Audience Intelligence
CRO & Heuristic Evaluations
Data Integration & Augmentation

Marketing

We have a data-driven approach to performance marketing and campaign optimisation with an underlying focus on achieving the best possible ROAS for our clients across key digital and social channels. This is achieved by the use of custom in-house tools and the application of a rigorous scientific testing methodology.

AI & Personalisation
Automation & Segmentation
Campaign Management
Competitor Research
Reporting & Attribution
Strategy & Audits

Our focus on SEO migration and optimisation is uncompromising. We believe it’s a core pillar to effective commerce strategy and something that needs to be audited, strategised, monitored, improved and reported with detail and robustness. Our methodical approach to SEO has proven to deliver tangible results for clients.

Competitor Landscape Analysis
Content Strategy
Keyword & Audience Research
SEO Migration
Technical Audits
Technical Optimisation

Strategy

Through our deep digital commerce experience, we evaluate how core processes and service delivery is digitised, and how value is created at each technology and marketing function. Identify issues, risks & opportunities to optimise these assets for maximum scalability, performance and efficiency.

Audit and Review
Client Success
Customer Insights
Digital Transformation
Systems Architecture

Technology

Certified partners with Magento, Big Commerce, Shopify & Suite Commerce. We also operate as partners with best in class cloud marketing platforms and have handled complex migrations from legacy platforms.

AI & Personalisation
Applications & Extensions
Platform Implementation
Subscriptions & Loyalty
Systems Architecture

Hunting & Fishing New Zealand

The Overdose. Auckland team joined forces with the world-famous-in-New-Zealand Hunting & Fishing NZ brand for a massive digital relaunch of their online platform and presence including omnichannel retail store integration with Adobe Commerce, Akeneo and Unbxd Inc search and recommendations to bring quality outdoor brands from your device to your door from the sea, lake, mountain, or bush.

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Kitchen Things

The team at Kitchen Things worked with Overdose. to firstly, conceptualise and create a commerce-enabled website to complement their customer's multi-touchpoint buying journey and support in-store sales staff through a full-funnel approach to marketing and tech. Additionally, Overdose. was tasked with migrating Kitchen Things to Adobe Commerce Cloud to complement their customer's multi-touchpoint buying journey and support in-store sales staff through a full-funnel approach to marketing and tech.

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Animates

Built on Adobe Commerce Cloud, Animates has worked in collaboration with Overdose to improve UX and stability. Complex initiatives included Repeat Delivery subscriptions, Click and Collect and Same-Day-Delivery shipping options with a major focus on ensuring that the stock availability in their store network is available online for customers throughout the purchasing journey and is clearly communicated so that pet-owners can choose the best options for their pets' needs. This is balanced with the bespoke requirements of fulfilling orders from stores with fast-moving inventory on a day-to-day basis by highlighting Same-Day-Delivery orders as the priority fulfilment orders and address validation with NZ Post to ensure that online orders make it to their destination with the couriers.

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Rembrandt

Rembrandt selected Overdose. and Shopify to drive their eCommerce strategy for the New Zealand and Australian websites. Overdose. works closely with Rembrandt to deliver an exceptional UX across all touch points of the website and email marketing to communicate their mission: Helping men feel great with the right fit. Their website offers all the convenience of a modern eCommerce platform with live chat, extensive sizing support, product recommendations, a booking system for their in-store made-to-measure and suit hire practices + various payment options.

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North Beach

Establishing close ties together over the past 3 years, North Beach has utilised Overdose.s' Marketing services. Through the partnership, North Beach has leveraged Overdose.s' extensive knowledge in META and Google Ads to structure a consistent always-on strategy, and execute seasonal campaigns in order to capitalise on opportunities and drive revenue. Through tactical investment, placement and creative testing across META and Google Ads, North Beach has experienced strong growth in their online presence.

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Salomon

With a global relaunch set in motion, Overdose. worked in collaboration to deliver improved site design and functionality. Salomon was previously managing a Shopify theme which hadn’t been updated over time to cater for updated brand guidelines. This led us to upgrade their site with Shopify 2.0 functionality, mainly to improve the inconsistency across design and functionality across the site and inconsistencies in the data management, making it more efficient to manage.

The Salomon project is a Shopify plus build with a Klaviyo and Boost commerce integration, along with Stamped for reviews. Rolling to both the AU and NZ market, the improvements allow greater flexibility in managing the site and better capacity in supporting marketing efforts.

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Bata Shoe

Originally, Bata set out to ‘Shoe the World’. Today Bata is the No.1 global footwear company and an international fashion icon. Founded in then Czechoslovakia in 1894, Bata has grown to be a leading footwear manufacturer in Singapore and operates a retail chain of more than 40 stores. Home to Bata

Bata Singapore engaged Overdose. to take over their existing brand.com, along with SEO, CRO and Digital Marketing support. We then migrated the site from Adobe Commerce to Shopify Plus.

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BIGCOMMERCE | KLAVIYO | SHOGUN

Theo Chocolate

Theo's team is small and they needed to be able to run their eCommerce website with minimal staff. They needed to find tools that they could use to manage the business long-term, yet still be able to enhance it as operations allow. Overdose. began working with Theo early in their discovery and helped define requirements/features for both B2B and B2C eCommerce. Next, we led a platform-agnostic review of eCommerce platforms providing a comparison based on the recently defined features. This gave the Theo team a foundation to make good decisions and be in control of their eCommerce.

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trusted partners.

platform agnostic

Despite our depth of clientele, we very rarely see the same tech setup or integration requirements twice. We pride ourselves on producing detailed Business and System Architecture solutions to cover all scenarios and endpoints for a range of platforms.

We are certified partners and experts on the world’s leading eCommerce Platforms, including; Magento by Adobe, Shopify Plus, BigCommerce, Commercetools and Shopware. We take an agnostic approach to Platform selection, ensuring our clients’ business needs are served as the priority.

Magento is now Adobe Commerce, bringing together eCommerce, order management, and business intelligence into a unified experience platform. Overdose are certified Magento partners, with a team of 120+ certified developers across our offices, holding Gold Solution Partner status and was named Digital Experience Solution Partner of the Year.

Commercetools is a new addition to the Overdose technology suite, following MACH principles (Microservices, API first, Cloud Native, Headless) and we are already seeing strong adoption across our offices.

Overdose is a global BigCommerce Elite partner, and has launched multiple complex enterprise builds under our belt. We have leveraged our broad capabilities across the eCommerce product lifecycle, and invested in a dedicated development team for BigCommerce.

Overdose are global Shopify Plus Agency Partners, with a team of 25+ expert Shopify developers across our offices. We have been designing solutions for the platform for over seven years. Our Shopify client list spans all versions of the platform, across categories and engagement types.

Overdose is a Certified Shopware Enterprise Partner with our core client base across our European offices, however as a global partner, we are supporting the adoption of this solution across our other global offices in '22.

VTEX is the latest platform addition to the Overdose technology suite, having observed huge traction in platform adoption across all regions. We are actively looking to have an early mover advantage in this space as it becomes a key global player.

in good company.

Overdose has partnered with a select group of 300+ high growth B2C Retailers and B2B Suppliers seeking accelerated growth in competitive markets. Our typical client retains control of their brand and operates across multiple channels with global growth ambitions.