Rogers Sporting Goods
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The
Project
Rogers Sporting Goods, founded in 1980, is a family-owned store that offers the best in waterfowl, hunting, shooting and outdoor gear. With a huge line of hunting gear, decoys, calls, clothing, boots and waders, centerfire and rimfire ammunition, shotgun shells, layout and field blinds, decoy accessories, they boast the largest selection of hunting gear you will find anywhere.
Rogers Sporting Goods elected the Overdose. Americas team to redesign and build their new website on the BigCommerce SaaS platform, aiming to enhance operational efficiency and ease of maintenance. Taking a template-based approach, we ensured that the new site closely matched the functionality and capabilities of the last website while incorporating modern improvements.
The project included migrating the existing website and eCommerce functionalities to BigCommerce, leveraging core features and third-party modules where applicable. Overdose refreshed the site's overall look and feel, focusing on key page designs and a cohesive color scheme to align with Rogers' brand renewal.
To support seamless eCommerce operations integrations were developed with the existing internal systems. A critical component of the project was the integration between BigCommerce and Rogers' Netsuite instance, enabling smooth data flow for orders, product catalogs, and other essential business processes. This transformation allowed Rogers Sporting Goods to operate more efficiently while providing an improved user experience for its customers.
Integrations
+ Solutions
UX & UI
To tackle the unique challenges of selling outdoor sporting gear and hunting equipment online, we partnered closely with Rogers Sporting Goods throughout the design and development phases. Our goal was to create a seamless, intuitive user experience that both resonated with Rogers’ customers and showcased the brand’s extensive product range.
One of our focal points was designing a new add-to-cart modal that allowed customers to proceed directly to checkout or continue browsing with upsell recommendations presented clearly. This not only boosted engagement but also increased the average order value. We optimized the mini cart with real-time updates, loyalty tracking, and personalized product suggestions—adding value without disrupting the shopping flow. The checkout process was enhanced to offer options for guest checkout and member sign-ins, with clear displays of loyalty benefits and unique selling points to drive repeat purchases. Built to be mobile-responsive, the entire shopping experience—from product selection through checkout—remained fluid and consistent on all devices.
Another key improvement was simplifying the online-to-offline shopping journey by developing custom “Buy Online, Pickup in Store” (BOPIS) functionality. This solution allowed for a seamless flow from Product Detail Pages (PDP) to Cart and Checkout, guiding customers who value both convenience and speed in their shopping experience.
To support Rogers Sporting Goods’ expansion into new markets and comply with search engine restrictions, we implemented BigCommerce’s Multi-Storefront capabilities. This enabled Rogers to enter the Canadian market, meet advertising regulations, and improve visibility on Google for items like hunting gear.
Additionally, we crafted a custom Mega Menu to streamline navigation across Rogers’ many categories and sub-categories, making it easier for customers to find exactly what they’re looking for without feeling overwhelmed. This new navigation enhanced user engagement by creating an intuitive browsing experience that encouraged exploration.
By addressing these specific challenges with a user-centered approach, we successfully translated Rogers Sporting Goods’ in-store experience to an accessible, robust online platform that appeals to both new and returning customers.
CLIENT
LoVE
"Overdose did a great job understanding what we were looking for our website to do, and executed it very well. We have been very happy with the build, and the website has been performing incredibly well."
Stevie Rogers
Head Buyer/Owner
Rogers Sporting Goods
