Stihl Shop
The
Project
STIHL SHOP™ is a national chain of specialist outdoor power equipment retailers. Each STIHL SHOP™ is an established specialist dealer with exceptional products, spare parts, accessories and access to highly trained STIHL Technicians. Renowned for the quality and craftsmanship of Chainsaws, each STIHL SHOP™ also offers a variety of outdoor power tools from Lawnmowers and Hedgecutters to Linetrimmers and Vacuum Cleaners. When you buy online with STIHL SHOP you supporting owner operator businesses, as each store is independent and owned by members of the community with a dedication to providing the best customer service and expertise to all customers. When buying online you can do so with the full reassurance that you can contact your local store at any time for advice or assistance.
STIHL SHOP selected Overdose. and Adobe to help cement their place as a pioneer in the local industry by launching their first B2C e-commerce platform that allows customers to buy online while still receiving the personal service and support customers have come to love from the award winning brand.
The new website, built on the latest Adobe's Magento Open Source architecture, boasts all the convenience of a modern e-commerce platform with click & collect, various payment options, live chat, intelligent search and on-site personalisation.
Integrations
Overdose. integrated the Adobe's Magento Open Source site with Stihl Shop’s NetSuite ERP system via the Convergence CODI connector. The utilisation of this middleware application efficiently facilitates the real-time, bi-directional transfer of product, order fulfilment, shipping, and accounting functions. As each local store is independently owned, based on the region the customer is shopping within, they will see and shop from their most local stores inventory, at its respective pricing, and transactions and payments will be routed via the store owners own payment gateway rather.
+ Solutions
UX/UI
A significant problem faced by many large retailers when shifting to online sales is that local franchisee’s sales may be cannibalised by head office. Overdose. addressed this by crafting a unique customer journey to determine the local store they’re buying from and attributing the sale accordingly, meaning they are supporting local Stihl Shop business while creating an all-important relationship they can rely on for support and service. This addresses a significant problem faced by many large retailers where the shift to online sales causes local businesses in the network to struggle.
CLIENT
LoVE
"This shift into e-commerce comes at the perfect time as we enter a new decade defined by a customer-centric approach. I think we’ve managed to give customers the best of both worlds by empowering them to shop how and when they want while keeping a friendly local face available for all their ongoing needs. STIHL, together with all the STIHL SHOP owners nationwide recognise the need to be as accessible as possible and have embraced the challenge of extending into online sales."
Jochen Speer, Managing Director
- Stihl Shop
