Wilson Sport

  • 12,000+ USERS
  • 40% SALES LIFT VS. NON-PARTICIPANTS
  • 25+ mins AVERAGE SESSION DURATION
  • 75% REPEAT VISITORS
  • 75% REPEAT VISITORS
  • 3% BOUNCE RATE
  • 72 GLOBAL MARKETS

The
Project

Platform
Shopify Plus
Services
Strategy
,
Development
,
Customer Journey Mapping
,
Data Driven UX & UI
,

Through our ongoing partnership with Amer Sports, Overdose has helped launch a range of performance brands into the Australian market, including Wilson - which is the world's leading manufacturer of ball sports equipment, setting the standard for innovation and usability.
Our work with Wilson involved the design & development of a localised Shopify site, which heavily referenced their global website functionality all while remaining within global brand guidelines. The success of this project allowed Wilson to quickly enter the Australian market in a cost-effective & nimble manner, setting them up to establish a strong foothold in the market.

View website

Integrations

Overdose integrated the Shopify site with Wilson’s SAP system via a custom API integration, this facilities bi-directional sync between the two platforms - communicating data for orders, fulfilment & refunds. Meanwhile the StockSync application is also used to transfer inventory files between SAP and Shopify via an FTP server.

No items found.
overdose digital
overdose digital
No items found.
Challenges 

+ Solutions
Challenge 01

Custom Stringing on Rackets

Many of Wilson rackets come unstrung. It was therefore important for us to allow customers to add strings to their racket.

SOLUTION

Overdose built custom stringing modal that allows the user to add strings to the frame, by either selecting from a pre-defined recommendation or via choosing their own strings & tensions.

‍

‍

Challenge 02

Global Racket Customiser

Wilson wanted to find a low-cost way that we could leverage their existing racket customiser tool which was built on their global website

SOLUTION

A button was added to product pages that linked through to their global customiser tool. By utilising URL parameters we were able to get product data passed back to the Shopify cart, ensuring the conversion was able to take place via Shopify.

‍

‍

Challenge 03

Custom Inventory Integration

The client’s DOS-based PICK system had no direct integration available with Shopify, therefore, custom integration was required.

SOLUTION

By utilising an FTP server as middleware, Overdose was able to write custom scripts using Shopify's API to send & receive files between Shopify & the FTP server. This allowed for easy management of orders, inventory, fulfilment & refunds via their PICK system.

‍

‍

Challenge 04

Driving In-Store Sales for Golf Stockists

Wilson's golf range is not available for online purchase due to contracts with local retail stockists. However, we needed to find a way to showcase this range online and drive customers to purchase in-store.

‍

SOLUTION

Golf products were created as per the rest of their core product range, but a simple condition on the product page has allowed us to drive users to find their nearest Wilson Golf stockists, rather than simply showing these products as being unavailable.,

‍

Challenge 05
SOLUTION
Challenge 06
SOLUTION
overdose digital
overdose digital

feature : custom racket stringing

This project contained a heavy focus on UX/UI with the aesthetic & brand guidelines all being heavily lead by their global brand. Meanwhile, overdose was also tasked with the requirement of matching & improving upon the functionality from their global Magento website, while keeping within the constraints of a Shopify core build. The showcase piece from this build was our ability to reengineer, business-critical functionality for custom tennis racket stringing. The result of this was a simple & seamless experience for their customers, which allowed them to easily add strings to their racket based on the recommendation from Wilson, or by selecting their own combination of string type & tensions.

CLIENT
LoVE

United States
Auckland
Sydney
Brisbane
Melbourne