01
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SERVICE

SEARCH JUST SPLIT INTO THREE. WE BUILT ONE TEAM TO WIN ALL OF IT.

fronted by

fronted by

Jason Mun - Group Chief Search Officer

The Work hasn't changed shape. The surface has.

For the last fifteen years SEO meant ranking on a page of ten blue links. That page is now three pages. A traditional SERP. An AI Overview that answers the question without one. And a chat window that recommends three brands and cites sources.
Overdose built a practice to play across all three - by building a team where SEO, AEO and GEO share the same wrokflow. the same data. and the same account lead.
Jason Mun. Group Chief Search Officer
03
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THE SHIFT

THREE THINGS CHANGED. ALL AT ONCE.

Search hasn't broken - it's tripled. The brands that adapt now compound for years. The brands that don't will spend the next decade explaining why their traffic graph looks the way it does.

01

Half of all searches now end on the result page.

Zero-click searches have crossed the majority line for the first time. The link is no longer the unit of victory - the answer is.

58.5%

of Google searches end without a click
02

AI assistants are the new top of funnel.

ChatGPT alone is fielding more product-recommendation queries weekly than every Australian retail SERP combined. They cite three to five brands. You're either in that set, or invisible.

1.6B

weekly active users across ChatGPT + Gemini
03

Google itself has fragmented it's own SERP.

Ai Overviews now appear on 47% of commercial queries in AU. Shopping Graph results sit above organic. The page you optimised for two years ago no longer exists.

47%

of AU commercial queries show AI Overviews
04
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THE FRAMEWORK

ONE DISCIPLINE. THREE SURFACES.

SEO, AEO and GEO are not three vendors you hire, They are three strands of the same workflow. We run them together, because they fail when you don't.

SEO

SEARCH ENGINE OPTIMISATION
Drived clicks
OPTIMISED FOR
Search rankings
SURFACE
Google . Bing organic
QUERY EXAMPLE
"Waterproof rain jacket"
A short, intent-laden phrase. The query is the keyword.

AEO

ANSWER ENGINE OPTIMISATION
Drives clarity
OPTIMISED FOR
Enriched, real-time data
SURFACE
AI Overviews . featured answers
QUERY EXAMPLE
"Lightweight, packable waterproof rain jacket with stuff pocket, ventilated seams and reflective piping"
The query becomes a specification, Attributes win.

GEO

GENERATIVE ENGINE OPTIMISATION
Drives credibility
OPTIMISED FOR
Authoritative voice and citation
SURFACE
ChatGPT . Gemini . Perplexity
QUERY EXAMPLE
"Best-rated waterproof jacket by Outdoor magazine. no-hassle returns for 180 days, three-year warranty, 4.8 stars"
The query is now a recommendation request. Trust signals win.
05
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THE PRACTICE

ONE PRACTICE. FIVE DISCIPLINES.

Our search framework spans five disciplines - each one feeds the others. Technical foundations, on-site architecture, content authority, off-site signals, and AI amplification. They are not a menu. They are a system.

TECH
Technical
Crawl, render, schema, Core Web Vitals, log files, indexability.
ONST
On-Site
AI, Internal linking, faceted nav. taxonomy, conversion architecture.
CONT
Content
Topical authority, programmatic content, editorial calendar, EEAT
OFFS
Off-Side
Digital PR, link equity, brand mentions, citation graphs.
AMPL
Amplify (AIO/GEO)
AI Overview optimisation, LLM citation, generative answer entities.
06
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ORGANIC + AI SHOPPING

AI COMMERCE IS LIVE, NOT THEORETICAL.

The Shopping Graph isn't a feature waiting to ship. It's already routing purchase intent across Al Overviews. Lens, and conversational results. The brands feeding it structured product data win the carousel. The ones who aren't, don't appear.

  • - Schema is the entry ticket. Without Product, Offer and Review schema, you do not exist on this surface.

  • - Inventory feeds are the signal, Real-time availability and price are now ranking factors, not just merchant inputs.

  • - Reviews are the tiebreaker. Star averages and review volume decide which three products of fifty surface.

Run the audit

58.5%

of Google searches end without a click
SEMRUSH AU PANEL . MAR 2026

1.6B

weekly active users across ChatGPT + Gemini
SEMRUSH AU PANEL . MAR 2026

47%

of AU commercial queries show AI Overviews
SEMRUSH AU PANEL . MAR 2026
07
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PROOF

THREE RETAILERS. THREE DIFFERENT WAYS WE SHIPPED IT.

Numbers are available on request. The argument is the work, not the spreadsheet.

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