Adobe Commerce
Think Speed. Think Agility. Think Value. Think Growth.
Being data-driven is far beyond implementing a shiny new data platform or an analytics tool.
Great data originates from strategic business decisions. Translating those business decisions consistently across your UX, Technology, Media & Customer service and Analytics strategies.
With cross-vertical experience, OD can help strategise your data roadmap. Make your data your key asset.
Flipping the CapEx project mindset.
Think Zero CapEx. No bloated upfront specs, over engineered launch requirements, or reams of unread documentation.
Basecamp is delivered through OpEx retained services, rapid prioritisation, agile iteration and full transparency. All tied to real business impact.
Concept in Days.
The Basecamp framework delivers a tangible Design System and Proof of Concept storefront in days. This fast-track approach adds clarity to strategy, aligns stakeholders, and supports confident decision making.
Basecamp’s Atomic Design System includes over 60 flexible components, individually customisable to your needs.
Every module is mapped to theme agnostic sections, enabling seamless translation from Figma to Shopify.Basecamp is not a theme.
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Launch in Weeks.
Fast to launch, built to scale.
Basecamp can be ready in weeks so you can start capturing revenue and customer insight immediately. It’s a smarter way to deploy capital.Prioritise speed, validate in market, and iterate with intent.
GROWTH PARTNERS
Our ‘Complete Commerce’ multi-disciplinary expertise delivers accountable business outcomes.
Basecamp builds flow directly into a distributed retainer that bring together Tech, CX, UX, Data, SEO, CRO, Automation and Marketing.All lead by industry experts, brought together through your Strategy lead.
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UNIFIED COMMERCE
Basecamp leverages Shopify’s native POS solution, unified customer data, mobile wallets, loyalty and advanced retail business intelligence.
Basecamp empowers retailers to optimise every touchpoint online and offline. Personalised marketing strategies, based on full channel activity, to optimise customer lifetime value.
AI EVERYTHING
We are constantly looking to maximise efficiency of every phase of the product roadmap.
This touches data migrations, product enrichment, content generation, development, CRO, reporting and more... whilst also coaching your team on leveraging Sidekick.
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HORIZONS READY
Basecamp supports Shopify’s new AI-powered Theme Blocks. Think modular, no-code components that let merchants design storefronts within the all new theme editor.
By combining Basecamp components with Shopify’s latest innovation, we give brands faster, more flexible control over their digital experience.
PARTNER
LoVE
We’re seeing a significant wave of merchants replatforming to Shopify as they look to simplify operations, improve performance, and drive growth.
Overdose has positioned themselves as a truly innovative partner in this space, not just accelerating speed to value through their Basecamp accelerator, but ensuring long-term commercial outcomes post-launch. This refreshing approach blends deep technical capability with strategic oversight, supporting merchants to scale with confidence on Shopify.
This isn’t just about faster builds, it’s about smarter, outcome driven engagement.
Hannah Udina
Shopify Partnerships Lead
you’re
in good
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Overdose has partnered with a select group of high growth B2C Retailers and B2B Suppliers seeking accelerated growth in competitive markets. Our typical client trades across multiple channels, operated with a degree of complexity within the operations, and has significant ambitions to scale growth, deliver operational efficiency or achieve cost savings through a modern, right-sized stack.