CRO Masterclass: A/B Testing to Drive Results + Preserve Margins: Mastering the CRO Mindset
- Learn how to move from random ideas to a repeatable CRO framework—what truly deserves a test vs what should just be fixed, and how to prioritise by risk, effort, and profit impact.
- Dive into real A/B tests with full numbers, including “failed” or inconclusive tests, and how to turn them into clear learnings instead of wasted dev effort.
- Put margin at the centre of CRO—measuring whether a winning test is actually good for profit (AOV, discounts, returns), and framing those results so teams aren’t just chasing CVR.
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