Giftbox Boutique

+80 Keywords in Top 3 Positions
‍10 Average Keyword Ranking Across Site

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The
Project

Platform

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Services

Keyword & Audience Research

Competitor Research

SEO

Digital Marketing

Giftbox Boutique is New Zealand’s go-to for elevated gifting. Known for their beautifully curated hampers and attention to detail, they’ve earned a reputation for delivering joy at scale. Whether for a special someone or an entire corporate list, they make thoughtful feel effortless and always on brand.

Giftbox Boutique engaged Overdose to strengthen their organic presence and bring more structure to their digital marketing efforts. From on-page SEO to performance-driven content and internal linking strategy, we’ve worked together to ensure the brand is consistently visible and easily found by those searching for premium gifting options across the country.

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Integrations

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Challenges  
+ Solutions

Challenge 01

Limited Content on Key Category Pages ‍

Category landing pages had little to no supporting content, which made it difficult for search engines to understand page relevance and rank them appropriately. This meant potential traffic was being lost to competitors with stronger content coverage.

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SOLUTION

We created targeted content for priority category pages, supported by structured headings and FAQ sections that aligned with user search intent. We also introduced internal links between related pages to enhance discoverability and site architecture.

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Challenge 02

Incorrect Internal Link Structure

Products were being linked from collection pages to non-canonical versions of URLs. This diluted the SEO value of internal links and created inefficiencies in the way authority was passed through the site.

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SOLUTION

The SEO team delivered clear internal linking guidelines tailored to Shopify, ensuring all links pointed to canonical URLs. This helped consolidate authority and improve overall site performance in search.

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Challenge 03

Missing Breadcrumb Trail & Schema

‍Breadcrumbs were not present on the site, limiting the ability for users and search engines to understand the hierarchy of pages. This impacted navigation and missed an opportunity for internal linking benefits.

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SOLUTION

Working closely with the SEO and development teams, we implemented breadcrumb trails and structured schema to improve clarity for users and support more efficient crawling by search engines.

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Challenge 04

SOLUTION

Challenge 05

SOLUTION

Challenge 06

SOLUTION

CLIENT
LoVE

"What can I say. Investing in SEO isn’t optional —it’s the difference between being found and being forgotten. Judy’s expertise, strategic insights and hands-on approach consistently exceeds our expectations. I like that OD hold us accountable too. Most businesses are the barrier to their own success, OD are great at keeping us moving forward. 11/10."

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Andrew Gray 

Business Owner

- Giftbox Boutique

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