Overdose. & Chill hits Melbourne with The Body Shop.
Overdose. & Chill hits Melbourne with The Body Shop at The Emerson Rooftop.
A curated night of brand, brains and a little bit of trouble (the good kind).
Join Overdose., Shopify & Dotdigital for a curated brand experience that brings together retail leaders, brand innovators & digital minds to explore how iconic brands are rewriting the rules of rapid transformation.
Hear the inside story of how The Body Shop took on the unthinkable - overhauling ERP, POS, CRM & Ecommerce all at once, and delivered it in months, not years.
Whether you're in the middle of a replatform, staring down the barrel of a migration, or just rethinking your stack — you'll walk away with insights, connections & maybe even a few surprises.
With special thanks to our sponsors
The Body Shop Story...
The Body Shop is a globally loved brand that made the call to rapidly evolve their digital commerce following an acquisition of the Australian business, requiring them to replatform their entire commerce and POS stack in just a few months.
By leaning into an agile delivery framework and focusing on a modern, scalable Shopify architecture with targeted, high-impact UX enhancements, The Body Shop moved at pace to build a streamlined, future-ready tech stack that puts their teams and customers first.
Extending this transformation in-store with Shopify POS and Stocky, The Body Shop has brought digital and physical retail together into a true omnichannel experience. They’ve sharpened conversion and loyalty touchpoints so customers can clearly see and use their rewards wherever they shop, all while staying true to their vision, values and what The Body Shop stands for as a brand.
OUR PANEl
Speaker
Eleven years deep at The Body Shop, Bec runs operations across all 85 Australian stores. Most recent feat: Shopify POS live network-wide in 3.5 weeks, while the ERP migration was happening in parallel.
Likes: large dogs (like, really large), spending time in her car, iced coffees.
Dislikes: UAT, bluetooth, public speaking.
Bec Anderson
Retail Operations Manager, The Body Shop
Thirty years across Australian retail — fashion, beauty, FMCG. Kira is a transformational leader known for her people-centred approach to driving change and building high-performing, adaptable teams.
Likes: coffee, bringing teams together, being right.
Dislikes: her birthday, missing budget, egos.
At OD & Chill, she'll be joined by several of her team, from Marketing, Operations and eCommerce functions, diving deep into The Body Shop's brand and digital journey, and exploring how a powerful tech stack, including Shopify POS and Dotdigital, has supported meaningful growth and connection.
Kira Macleod-Finke
Head of DTC & Wholesale, The Body Shop
Five years in ecommerce across fashion and beauty, Sophie runs the day-to-day on The Body Shop's Shopify store. Apps, merchandising, on-site experience, the lot. Known internally as either "Super Soph" or "Shopify Soph."
Likes: Taylor Swift, the cinemas, using tags in Shopify.
Dislikes: ERPs, traffic, her desk being next to Tom's. (edited)
Sophie Manwaring
Ecommerce Manager, The Body Shop
Twelve years across sporting goods, FMCG and beauty, Tom now leads digital strategy at The Body Shop. Customer experience, CRM, loyalty and marketplaces all sit under him. Will not be choosing what's for lunch.
Likes: not making lunch decisions, being a girl dad, working with great people.
Dislikes: nicknames, arrogance, anything that isn't tuna and rice.
Tom Melenhorst
Senior Manager, Ecommerce & Digital, The Body Shop
.png)
.png){kind=logo}
.svg)
