Jason Mun
Search is fragmenting. We've built one team to win all of it.
Google is competing with its own organic results. ChatGPT, Perplexity and Gemini are intercepting purchase decisions before users open a browser tab. AI agents are about to start checking out for them.
THREE THINGS CHANGED IN THE LAST TWELVE MONTHS.
Search hasn't broken - it's tripled. The brands that adapt now compound for years. The brands that don't will spend the next decade explaining why their traffic graph looks the way it does.
Google is running two products at once.
60%
AI platforms are live commercial channels.
31%
Your reporting may not be telling you the truth.
15-25%
Three layers
of optimisation.
One discipline.
SEO drives clicks. AEO drives clarity. GEO builds credibility. Most agencies stop at the first one. We work all three as one stack, because the brands that win in 2026 need to be findable, machine-readable and trusted as a source — by Google and by the LLMs.
SEO
AEO
GEO
Five pillars.
One workflow. Built to evolve.
Every OD search engagement runs on the same methodical workflow. Foundations first. Authority and content layered on top. AI visibility woven through every pillar, not bolted on at the end.
Feed hygiene
is now the front line of AI discoverability.
The Shopping Graph isn't a feature waiting to ship. It's already routing purchase intent across Al Overviews. Lens, and conversational results. The brands feeding it structured product data win the carousel. The ones who aren't, don't appear.
Schema is the entry ticket. Without Product, Offer and Review schema, you do not exist on this surface.
Inventory feeds are the signal, Real-time availability and price are now ranking factors, not just merchant inputs.
Reviews are the tiebreaker. Star averages and review volume decide which three products of fifty surface.
58.5%
1.6B
47%
THREE RETAILERS. THREE DIFFERENT WAYS WE SHIPPED IT.
Numbers are available on request. The argument is the work, not the spreadsheet.
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Senior search strategists.
On the ground
in your market.
Our search practice spans Auckland, Sydney, Brisbane, Melbourne, Singapore and Seattle. 300+ commerce professionals. Top 3% Google Partner globally and the largest IGAP partner in Australia.
James Locke
Sebastian James Griffiths
Ash Fuller
Sereena Furse
Leslie Tan
Judy Kim
Jess Perks
WHAT THE TEAM BELIEVES. WHAT THE CLIENTS SAY.
you’re
in good
company
Overdose has partnered with a select group of high growth B2C Retailers and B2B Suppliers seeking accelerated growth in competitive markets. Our typical client trades across multiple channels, operated with a degree of complexity within the operations, and has significant ambitions to scale growth, deliver operational efficiency or achieve cost savings through a modern, right-sized stack.
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