The Profit Playbook: CRO & Data Tactics That Grow Margin, Not Just Revenue is written for teams who are good at driving top-line growth but want more of it to hit the bottom line.
Instead of chasing conversion rate on its own, it looks at how CRO, pricing, promotion and media all intersect with margin, so you can prioritise tests and tactics that improve profit per session, not just clicks and orders.
The paper focuses on practical, data-led ways to find high-impact opportunities, avoid “expensive wins” that chip away at margin and build a CRO method that increases performance and profit over time.
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Your B2B operation might look functional, but that does not mean it is efficient. The Legacy Tax reveals the hidden operational friction quietly inflating cost to serve, draining margin, and limiting scale inside modern B2B organisations. It shows where value leaks through everyday processes like pricing, onboarding, ordering, and manual workarounds, and how to fix it before investing in more technology. Written for CEOs and digital leaders under pressure to protect EBIT and simplify operations, this paper gives you a clear, commercial lens to see what is really happening beneath the surface and where a small number of focused changes can unlock disproportionate impact.
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A CFO-Level Guide to Reducing Commerce TCO with Shopify is a whitepaper for CFOs and digital leaders that unpacks the true total cost of ownership (TCO) of your commerce stack and how Shopify can help you build smarter, lower-friction foundations for growth.
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How BI-Driven Insights Unlock Conversion Growth is a whitepaper for digital, marketing and product leaders on turning commerce data, BI and AI-powered analytics into clear actions that lift conversion and profit across the funnel.
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