The Profit Playbook: CRO & Data Tactics That Grow Margin, Not Just Revenue is written for teams who are good at driving top-line growth but want more of it to hit the bottom line.
Instead of chasing conversion rate on its own, it looks at how CRO, pricing, promotion and media all intersect with margin, so you can prioritise tests and tactics that improve profit per session, not just clicks and orders.
The paper focuses on practical, data-led ways to find high-impact opportunities, avoid “expensive wins” that chip away at margin and build a CRO method that increases performance and profit over time.
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