#066 : This week on Chill, we’ll chat with Jennie Leng, General Manager of Digital @ Bendon Group.
Bendon is a global leader in intimate apparel. Founded in 1947, the company revolutionised the lingerie industry through its dedication to quality and innovation, creating a design philosophy that has grown stronger throughout the company’s 70-year history.
Headquartered in Auckland, Bendon Lingerie’s quality brands include the likes of Bendon, Pleasure State, me. By Bendon, Fayreform, Lovable, Bendon Man, and Davenport. Distributing globally through over 4,000 doors, across 34 countries, they are also confidently a growing network of 60 company-owned Bendon retail and outlet stores in Australia, New Zealand, and Ireland.
As a specialist in using business and customer insight to shape products, services, and experiences, Jennie is passionate about effortless design and “just right” solutions. Her experience in retail, telecommunications, finance, and travel spans a well-established career.
Overdose’s Managing Director, New Zealand, Jodi Irving and Jennie will discuss digital solutions, the strategies implemented for success, and growth focussed on the customer.
