#077: This week on Chill, we chat with Phil McPhee, The Digital Manager @ Blundstone, Australia!
Rewind to 1870. Blundstone footwear was born and bred tough to weather the untamed terrain called home – Tasmania, Australia. Since then, they’ve put boots on Aussie soldiers and Everest expeditioners, miners and musicians. They’ve helped footballers and farmers, tap dancers and Olympic athletes to put their best foot forward.
Best known for their line of laceless, elastic-sided, ankle-length boots, pull them on and off up to 10,000 times. Mess them up. Dress them down – or the other way around. Blundstone boots will be up for it.
Overdose. Melbourne’s Managing Director, Laura Jackson and Phil will discuss the rich history of the 150 year old Australian brand, Blundstone and dive into how their digital transformation has opened their quality footwear to new markets, not only in Australia but globally.
