#016 : Lachlan Bradford @ Funny Business Podcast

In the final episode, get your Shopify store at its peak by optimising your customer experience at every touch point. This session will be jam packed with actionable quick wins to make every customer a winner.

In episode 5, we’ll dive into best practices for selecting the right paid channels and targeting the audiences that matter most during this crucial shopping period. From refining your ad strategy to maximising ROI, we’ll equip you with the tools to make informed decisions and drive success this Black Friday Cyber Monday.

Episode four leads us to ask, are you curious about balancing always-on advertising with the intensity of BFCM campaigns? We’ll explore the best practices for keeping your funnel full year-round while making a powerful impact during the high-stakes BFCM season.

For part two in the series, let’s get your website humming in time for peak season! Explore CRO + UX strategies that are driven by data to enhance your website’s performance where it matters most.