How BI-Driven Insights Unlock Conversion Growth is written for e-Commerce, marketing and product leaders who are rich in reports but short on clear next steps.
It shows how to connect data from analytics, media, merchandising and on-site behaviour into a clear BI view that shows where you’re losing revenue and which changes are worth testing first.
The paper focuses on how to turn scattered reports into high‑leverage insights and experiments that reliably lift conversion and profit over time, so your team spends less time staring at dashboards and more time making changes that matter.
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Your B2B operation might look functional, but that does not mean it is efficient. The Legacy Tax reveals the hidden operational friction quietly inflating cost to serve, draining margin, and limiting scale inside modern B2B organisations. It shows where value leaks through everyday processes like pricing, onboarding, ordering, and manual workarounds, and how to fix it before investing in more technology. Written for CEOs and digital leaders under pressure to protect EBIT and simplify operations, this paper gives you a clear, commercial lens to see what is really happening beneath the surface and where a small number of focused changes can unlock disproportionate impact.
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A CFO-Level Guide to Reducing Commerce TCO with Shopify is a whitepaper for CFOs and digital leaders that unpacks the true total cost of ownership (TCO) of your commerce stack and how Shopify can help you build smarter, lower-friction foundations for growth.
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How BI-Driven Insights Unlock Conversion Growth is a whitepaper for digital, marketing and product leaders on turning commerce data, BI and AI-powered analytics into clear actions that lift conversion and profit across the funnel.
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