About us

Deep commerce expertise. Leaders who stay involved.

Founded in Auckland
2016
Commerce professionals
150+
Connected locations
5

We bring strategy, experience, technology and marketing together to help retail and B2B businesses move forward. Our teams work alongside yours to build, trade and improve, with a shared focus on what the work makes possible for your business.

Overdose Auckland team gathered around a table
Auckland

Our people

Meet our leadership team.

Our leaders help set direction, support the teams doing the work, and stay accountable for how we deliver it.

Paul Pritchard

Paul Pritchard

Chief Executive Officer · Auckland

Laura Jackson

Laura Jackson

CEO Australia

Peter Hay

Peter Hay

Group Chief Financial Officer

Miriam Wynn

Miriam Wynn

Chief People Officer

Jason Mun

Jason Mun

Chief Search Officer · Auckland

Nikolai Mouraviev

Nikolai Mouraviev

Chief Technology Officer · Auckland

Charlotte Pecover, Managing Director, New Zealand

Charlotte Pecover

Managing Director, New Zealand · Auckland

Adam Ellington

Adam Ellington

Chief Commercial Officer · Auckland

Ryan Delaney

Ryan Delaney

Chief Experience Officer · Auckland

Our focus

Build the next chapter together.

AI is giving us room to rethink how our business learns and works. Our people are helping shape that change, with knowledge shared across teams and professional judgement at the centre.

Learn.

Make each discovery useful to more people.

When a better method emerges, shared knowledge and skills give the next team something to build on. Learning becomes a capability the business can keep developing.

Lead.

Give people room to direct the work.

New tools change what our teams can take on. We’re investing in the skills to frame problems, explore possibilities and judge the quality of what reaches our clients.

Build.

Put new thinking into real delivery.

Labs brings ideas into practical work, from our own operating model to creative and client transformation. We test ideas through delivery and share what we learn.

Break the rules. Th!nk bigger. Get sh*t done

  • Our focus

    Deep expertise across the way you trade.

    Commerce connects the experience your customers have with the technology, systems and activity that keep your business moving. Our expertise has grown around those connections, from platform engineering and experience design to search, media, CRM and data.

    That gives us the ability to work through a specific challenge or bring several disciplines together around a bigger opportunity. We want to understand how your business trades today and what it needs to become, then help you work out the next step.

    Explore our services
  • Looking ahead

    Our next chapter is being built by our people.

    AI is changing the work and the roles behind it. We’re developing shared knowledge and new skills so our people can direct that change, apply their judgement and take responsibility for what we deliver.

    Through Labs and our masterclasses, we share the work, the lessons and the questions we’re still exploring.

    Explore Labs
Paul addressing the audience at the Claude community meetup
Paul Pritchard at the Claude community meetup.

We Don’t

  • Accept the norm.
  • Sleep enough.
  • Dance in public.
  • Do crossfit.
  • Throw stones in glass houses.
  • Know the Colonels’ secret blend.
  • Assume the past dictates the future.
  • Wear suits.
  • Hate Mondays.
  • Expect you to have read this far.
  • Hesitate to share an opinion.
  • Believe the hype.

The thinking behind Overdose.

Overdose began with the ambition to bring together people with deep experience in commerce who take responsibility for their work. That still guides how we lead the business, work together and look after clients. It’s what we mean by our anti-agency approach.

We expect our people to listen carefully and understand the business behind a brief, then use their judgement about where they can help most. If a difficult conversation needs to happen, we should have it early. We need to be willing to change our minds too, and follow through on the decisions we make together.

People need trust and support to do their best work. We want to give them both, and build relationships with clients that get stronger over time. We judge the work by the difference it makes to their business.

Paul Pritchard, Chief Executive Officer

Get to know Overdose.

Don’t be a stranger.

Tell us what you’re working towards and where you could use a hand. We’ll help you work through what comes next.

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