
Paul Pritchard
Chief Executive Officer · Auckland
About us
We bring strategy, experience, technology and marketing together to help retail and B2B businesses move forward. Our teams work alongside yours to build, trade and improve, with a shared focus on what the work makes possible for your business.

Our people
Our leaders help set direction, support the teams doing the work, and stay accountable for how we deliver it.
Our focus
AI is giving us room to rethink how our business learns and works. Our people are helping shape that change, with knowledge shared across teams and professional judgement at the centre.
Make each discovery useful to more people.
Give people room to direct the work.
Put new thinking into real delivery.
Our focus
Deep expertise across the way you trade.
Commerce connects the experience your customers have with the technology, systems and activity that keep your business moving. Our expertise has grown around those connections, from platform engineering and experience design to search, media, CRM and data.
That gives us the ability to work through a specific challenge or bring several disciplines together around a bigger opportunity. We want to understand how your business trades today and what it needs to become, then help you work out the next step.
Looking ahead
Our next chapter is being built by our people.
AI is changing the work and the roles behind it. We’re developing shared knowledge and new skills so our people can direct that change, apply their judgement and take responsibility for what we deliver.
Through Labs and our masterclasses, we share the work, the lessons and the questions we’re still exploring.

The thinking behind Overdose.
Overdose began with the ambition to bring together people with deep experience in commerce who take responsibility for their work. That still guides how we lead the business, work together and look after clients. It’s what we mean by our anti-agency approach.
We expect our people to listen carefully and understand the business behind a brief, then use their judgement about where they can help most. If a difficult conversation needs to happen, we should have it early. We need to be willing to change our minds too, and follow through on the decisions we make together.
People need trust and support to do their best work. We want to give them both, and build relationships with clients that get stronger over time. We judge the work by the difference it makes to their business.
Tell us what you’re working towards and where you could use a hand. We’ll help you work through what comes next.