PLATFORMS · BIGCOMMERCE
BigCommerce across brands, buyers and markets.
BigCommerce has range: complex B2B buying, distinct sites across brands or markets, and content-led B2C experiences with Catalyst and Makeswift. The right choice depends on how your customers buy, how your systems work and how much control your team needs after launch. We build around those decisions, so the site works as well for the people trading it as it does for the people buying from it.
Our BigCommerce work
How we see it
BigCommerce earns its place when trade buying and brand experience both matter.
BigCommerce is particularly strong for B2B, especially when you’re dealing with company accounts, complex pricing and buyers who don’t all order in the same way. Its APIs give us room to connect commerce to the systems running the business. Catalyst and Makeswift add the freedom to build a more distinctive, content-led site that the client’s team can manage. I like that combination: strong trade capability without compromising the brand experience.
The stack has to make sense after launch.
Choosing a platform feature is only the first decision. We map where catalogue, pricing, stock, customer and order information lives, then define how it moves between BigCommerce and the systems running the business. That matters whether the website serves trade accounts, several markets or a content-led B2C brand. Then we look at the people who will trade it. A content team needs to publish and change pages. A sales team needs confidence in what a customer can buy and on what terms. The architecture earns its keep when those day-to-day decisions become easier.
Customer and catalogue logic
Define who sees which range and price, and how those rules are maintained.
Integration ownership
Give ERP, product, stock and order flows clear sources of truth.
Trading control
Give teams the editing access and workflows they need to keep the site moving.
Where it fits
Where BigCommerce makes sense.
B2B that reflects the account
Trade buyers need the right account, price and way to order. B2B Edition gives us tools for company buying; the work is making those journeys reflect your customers and the systems behind them.
Brands and markets, with room to differ
Multi-Storefront can give each brand or region its own site experience and pricing. We work through what can be shared and what each market or business needs to control.
Content-led B2C
Catalyst gives developers room to create a distinctive site. Makeswift gives the content team a visual editor for pages and campaigns. Ambition in the experience should not make everyday trading harder.
Overdose and BigCommerce are partnering to deliver the best experiences in the world - digitally for consumers and delivering for our clients. The Overdose team continues to show a deep understanding of shopping experiences that are critical to brand stickiness and differentiation among a sea of sameness. We are excited about the expertise that Overdose has developed with our platform, offering global merchants a trusted partner to succeed with.
Tell us what you’re planning.
If you’re migrating a trade portal, managing several brands, entering new markets or rebuilding a B2C site around stronger content, tell us what the business needs to achieve. We’ll test BigCommerce against the buying journeys, operating model and systems involved, then give you a clear recommendation and route to delivery.
Customer and account journeys Brands, markets and content Systems and team capacity