SEO & GEO
Search is fragmenting. We've built one team to win all of it. We get online retailers ranking on Google and cited in ChatGPT, Gemini and AI Overviews. We start with the foundations that still drive most of the result (technical health, category pages, content and product data), then build AI visibility on top.
How we see it
The work hasn't changed shape. The surface has.
For fifteen years, SEO meant ranking on a page of ten blue links. That page is now three pages: a traditional results page, an AI Overview that answers the question without one, and a chat window that recommends three brands and cites its sources.
We built a practice to compete across all three, with SEO, AEO and GEO sharing the same workflow, the same data and the same account lead.
Around 80% of what gets a brand recommended by an AI assistant is the same work that gets it ranking on Google. So we fix that foundation first, then prioritise AI work by return, not hype.
The classic SERP and an AI-native experience are running in parallel inside Google. Each requires distinct optimisation. Treating them as one is the most common strategic error of 2026.
ChatGPT Shopping, Perplexity Instant Buy, Google's Universal Commerce Protocol and OpenAI's Agentic Commerce Protocol are not emerging trends. They are active. Brands without clean product data and off-site brand signals are already losing discovery share.
Between the Google Search Console impression bug confirmed in April and the ongoing leakage of AI traffic into “direct” sessions, the data most teams rely on is incomplete.
Ecommerce SEO services
Every Overdose search engagement runs on the same workflow. Foundations first, then authority and content layered on top, with AI visibility built into every pillar rather than bolted on at the end. Audience and keyword research sits at the core; five pillars sit around it, sequenced so the foundations are stable before content and authority scale.
Search is moving faster than it has in years. The workflow means we track those changes for you and adjust the plan, so you don't have to.
Core
Architecture, performance, crawling and indexing. A 200+ point audit covering JavaScript rendering, structured data, internationalisation, site speed and log files. Our technical leads write tickets your developers can pick up, on Shopify Plus, Adobe Commerce, BigCommerce and commercetools.
Information architecture, copy, meta, headings and internal linking, starting with the category and collection pages where ecommerce SEO is won or lost.
Structured, useful and citation-worthy, for people and for LLMs. Category copy, buying guides and editorial that answer the questions customers ask before they buy.
Authority through links, mentions and digital PR. White-hat only: no link schemes, no blind outreach.
The 20% beyond foundational SEO that gets you cited inside ChatGPT, Gemini, Perplexity and AI Overviews. Our prompt research framework maps the questions customers ask AI assistants across your categories, then drives semantic content optimisation, citation building and daily LLM tracking.
Our approach
SEO drives clicks. AEO drives clarity. GEO drives credibility. We run all three as one stack, because the brands that win now need to be findable, machine-readable and trusted as a source, by Google and by the LLMs.
A short, intent-laden phrase. The query is the keyword.
The query becomes a specification. Attributes win.
The query becomes a recommendation request. Trust signals win.
Your newest sales channel
More purchase decisions now happen inside the search results. Products appear in popular product modules, organic shopping carousels, and inside ChatGPT and Gemini answers with names and prices attached. The brands that show up in those moments have one thing in common: structured, complete, attribute-rich product data that Google and the LLMs can read.
Merchant Center, schema and product page alignment
Granular attributes, supplemental feeds, taxonomy, GTINs
Overdose's own AI workflows, applied across large catalogues
UCP, ACP and what comes next
Where we can help
We find out why before recommending anything: technical issues, lost rankings, cannibalisation, or demand that has moved to AI answers.
We've helped hundreds of ecommerce brands, large and small, migrate successfully. We plan and run the SEO side of the move, from redirect mapping and pre-launch QA to post-launch monitoring, so you keep the rankings you've earned.
A GEO current-state audit shows how often you're mentioned and cited against competitors, and why.
A merchant feed audit finds the gaps between your feed and your product pages, then we fix them at scale.
Working together
The first two months fix the foundations and ship quick wins. From month three we move into ongoing content, optimisation and authority work. Senior strategists stay on your account week to week, and our technical leads brief your developers directly.
You get fortnightly work-in-progress meetings, monthly reporting, quarterly business reviews and annual planning, plus a live dashboard that puts rankings, AI visibility and organic revenue side by side. If your paid search sits with us too, we share the data so you're not paying for clicks you'd already win organically.
And if search isn't the right channel for what you're trying to achieve, we'll tell you.
+20% organic traffic year on year
25 June to 25 September 2024 versus the prior period
+17% organic revenue · July 2022 to August 2023
2021 versus 2023
January 2024 versus January 2023
SEO gets your pages ranking in Google's results. GEO (generative engine optimisation) gets your brand retrieved, cited and recommended in AI-generated answers from ChatGPT, Gemini, Perplexity and Google's AI Overviews. They share the same foundation: crawlable pages, clear product data, strong content and a trusted brand.
Most of what drives AI visibility comes from good SEO, so a strong programme already covers much of it. GEO adds prompt research, citation analysis and content built for how AI assistants retrieve answers. We'll tell you whether that extra work is worth it for your category.
Brand mention rate and citation share across your priority prompts, share against competitors, and AI-referred sessions in GA4. AI tracking is still imprecise: prompts have no search volume and answers vary by user, so we report visibility alongside the traffic and revenue it drives.
Foundation fixes and quick wins land in the first two months. Compounding gains in organic revenue take longer, which is why we plan programmes over at least six months.
Shopify Plus, Adobe Commerce, BigCommerce and commercetools, plus headless builds. Our development team builds on the same platforms, so recommendations come with a route into delivery.
Yes. SEO migrations are one of the most common ways clients start with us. We map redirects, QA the build before launch and monitor rankings and traffic after it.
It depends on catalogue size, markets and how much content and link building you need. Our audits are fixed-scope, and ongoing programmes are scoped once we know where the opportunity is.
“Working with Overdose on our SEO strategy has been invaluable. We've not only seen gains in organic growth and conversion, we've been able to truly optimise our strategy to remain competitive and maintain our brand position as leading lighting and fan specialists in Australia.”
Jane Houghton,
eCommerce Marketing Manager
“The unique relationship between the organic and paid search team at Overdose has played a key part in our success and growth over the past 6 months. We are consistently impressed by the level of depth and thought put into the crossover of strategies.”
Prue Krook,
Digital Marketing Manager
“Navigating SEO migrations can be a daunting task and Overdose. played a crucial role in directing us towards our goals through strategic adaptations.”
Vandana Prabhu,
Omnichannel Performance Manager
Tell us about your site, your range and what's changed. We'll come back with where we'd start.
