Services · Data & Analytics
Give your team numbers they can act on.
Commerce, marketing and finance can report different versions of the same sale. We work through the sources, definitions and connections so your team understands what the numbers mean and can use them to make decisions. The programme can cover measurement, channel contribution or a shared reporting model. Our data team works with yours to keep it useful as campaigns, systems and trading priorities change.
How we see it
Trust the numbers
A dashboard can’t settle an argument if the numbers underneath it don’t line up. We start by making sure the data reflects how the business actually works. Then people can spend less time reconciling reports and more time making decisions they can stand behind.
The opportunity
Make the numbers easier to understand and use.
Know why the reports differ.
Your commerce platform, analytics and media accounts can answer different questions about the same sale. We work through their definitions, timing and attribution rules so your team understands the differences and which measures to use.
See what your measurement captures.
Tracking needs to reflect the customer journey, the systems involved and how consent is handled. We review the collection and flow of information, checking for gaps, duplication and events that don’t mean what the report suggests.
Give new ways of working a reliable foundation.
AI-assisted analysis is more useful when the underlying information has clear definitions and traceable sources. We help organise that foundation and establish how answers should be checked before they inform a decision.
Our approach
Agree what the number means before deciding what to do with it.
We start with the people using the information and the questions they need answered. Together, we define the measures, identify the sources and agree how to check the result. That gives the reporting a foundation the business can understand.
Create shared definitions.
Revenue, customer value and margin can mean different things to different teams. We document what each measure includes and how it is calculated, so marketing, trading and finance can work from an agreed view.
Make sensible use of what you have.
We review your platforms, connections and existing reporting before recommending additional infrastructure. The work focuses on what needs improving and what your team can maintain.
Build the model around the business.
Our work includes Google Cloud, Looker and AI-assisted analysis using Vertex AI. We bring the relevant data together and shape the models and reports around your operating model and the decisions people make.
Bring commercial contribution into view.
Where the data supports it, we connect media costs and revenue with margin, returns and fulfilment costs. We make the coverage and assumptions clear so your team understands what the result can tell them.
What we can help with
What we can help with
Working together
Make reporting part of the way your team works.
We start with a question that matters to the business and use it to prioritise the work. As the model develops, we check it against agreed reference data, investigate discrepancies and explain the assumptions behind the result.
We also consider how people will use it. A trading team may need a regular view of product performance, while finance needs to understand how the figures reconcile. We shape the reporting and its delivery around those different needs.
Ongoing support keeps the information useful as platforms, campaigns and business requirements change. We work with your team on measurement quality, model updates and the next questions worth exploring.
What does your team need to understand next?
Tell us which numbers are difficult to reconcile, what you’re trying to learn and how the reporting is used today. We’ll help you work out where to start and how to keep improving the information your business relies on.