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Peak Season Power Series

Peak Season Power Series returns in 2026 with five short sessions to help commerce teams prepare for Black Friday. We’ll cover SEO and GEO, CRO, CRM and data, paid performance, and Looker reporting. The series is planned for October and November; pre-registration is open below, with confirmed release dates to follow.

Peak Season Power Series marketing episode artwork with three presenters, in pink and purple.

CRM and data for peak season

Peak Season Power Series marketing episode artwork with three presenters, in pink and purple.

Next event · Peak Season Power Series · Online

CRM and data for peak season

Your customer data should help you decide who to speak to and what to say. This short session looks at the role of CRM before, during and after the peak trading period.

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SEO and GEO for peak season

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Register your interest. A place is only confirmed when registration opens and the event team accepts your booking.

A practical run-up to peak.

Peak season 2026

Five short sessions for commerce teams preparing for Black Friday. The 2026 series is planned for October and November. Each session will focus on a practical part of the trading period ahead, with the team aiming for around 10–15 minutes per episode. These are the planned topics. Pre-register below to receive viewing details when they are available. Confirmed release dates will follow as the schedule is finalised.

The 2026 line-up

Five areas to work through before peak.

The topics are set out below; episode titles and release order may change as the sessions take shape.

  1. SEO and GEO

    Visibility before the sale, across search and AI-driven discovery.

  2. CRO

    Quick changes to the shopping experience that can help more visitors take the next step.

  3. CRM and data

    How customer data and CRM fit into the peak trading plan.

  4. Paid performance

    Practical marketing choices focused on profitable performance during peak.

  5. Looker reporting

    Profitability and product-level performance in a view teams can use.

Peak Season Power Series

  • From Tue 27 Oct 2026, 2pm to 4pm local

    BigCommerce B2B Masterclass Series

    Masterclasses

    Melbourne, Sydney and AucklandOverdose Melbourne, Overdose Sydney and Overdose Auckland

    In person

  • From Wed 28 Oct 2026

    Retail Leaders Lunch

    Leaders Lunch

    Melbourne, Sydney and AucklandCumulus Inc. — Wine Room, The Meat & Wine Co, Barangaroo — Whisky Room and Gerome, Parnell

    In person

  • TBC

    CRO for peak season

    Peak Season Power Series

    OnlineOnline session

    Online

What would you like to talk about?

If there's a topic you'd like us to focus on, or an experience you think others would benefit from hearing, we'd like to know. Get in touch with the team about taking part in a future event.

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