About us

Break the rules.
Think bigger.
Get sh*t  done.

Strategy, ideation, empathy and agility are prerequisites for success in a crowded digital arena. Overdose fills the void between your business needs and functional delivery. Our approach and mindset ensure we love your business, as if our own.

The Anti-Agency, Agency.

The traditional view of digital success is delivering functional solutions ‘on time’ and ‘on budget’. Set and forget; resulting in expensive, rudderless ships that look like speedboats, but perform like a dinghy. Agencies adapted to being remunerated on delivery, rather than fiscal outcomes, and subsequently excelled at up-selling go-faster-stripes for your new speed-dinghy. This model is broken.

Thus, we conceived anti-agency. Working in immersed relationships, with deep consumer empathy and being technology agnostic. One team, a partnership, motivated by common goals & shared success.

In its 4 years since incorporation, Overdose has grown out to a family of 220+ commerce professionals, with industry defining capability across Strategy, Design, Technology, Marketing, Search & Insights. We now have offices & clients in Auckland, Wellington, Melbourne, Sydney, Brisbane, New York, Los Angeles, Singapore, Berlin and Ukraine.

We don’t sell solutions. We produce business outcomes.

People
chiefs. entrepreneurs.
Our founders Todd and Ryan were joined over the course of 2016 by Paul and Nikolai, and in 2018/19 by Jason, KJ, and Jeremy to build a defining global vision for the Overdose brand. Whilst their roles have matured to support a growing business, they all remain very hands-on with business operations and client engagements.
Todd Welling
CHIEF EXECUTIVE OFFICER
Ryan Delaney
CHIEF EXPERIENCE OFFICER
Nikolai Mouraviev
Chief Technology Officer
Paul Pritchard
CHIEF OPERATING OFFICER
Jeremy Johnston
CHIEF FINANCIAL OFFICER
Kaustubh Joshi (KJ)
CHIEF DATA OFFICER
Jason Mun
Chief Search Officer
People
leaders. experts.
Our growing team of 220+ staff is based out of Auckland and Melbourne, with growing teams in New York, Los Angeles, Singapore, Brisbane, Sydney, Berlin & Ukraine. Every office is headed up by a leadership team with strong retail trading and digital backgrounds. With a combination of seasoned industry professionals and young driven entrepreneurs, this combination of youth & experience facilitated the accelerated expansion of the business.
Jodi Irving
Managing Director
Auckland
Gary Benerofe
Managing Director
Americas
Laura Jackson
Managing Director
Melbourne
Rob Cain
Managing Director
Sydney
Daniel Höhnke
Managing Director - DACH
Albert Liu
Commercial Director - Los Angeles
Iestyn Keyes
Managing Director
Singapore
Elliot Schoemaker
MANAGING DIRECTOR
BRISBANE
Andrew Potkewitz
Director, Global Partnerships & Marketing
Andrew Kett (AK)
Technical Director
Auckland
Martin Cox
Technical Director
Melbourne
Adam Ellington
Growth Director
Auckland
Eddie Turkington
Client Success Director
Auckland
Sophie Tucker
Client Success Director
Melbourne
Tammie Lee
Client Success Director
Singapore
Campbell Mclaughlin
Enterprise Project Mgr
Melbourne
Shantelle Johnson
CREATIVE LEAD
AUCKLAND
Vincent Corneille
Performance Marketing Director
Melbourne
Farid Salam
Creative Director
Singapore
Kate Kennedy
Performance Marketing Director
Auckland
Nader Rouainia
Technical Director
Singapore
Igor Bazarskiy
Delivery Director
Ukraine
Valentyn Kubrak
Operations Director
Ukraine
Ievgen Gartman
Managing Director
Ukraine
Kathrin Goede-Hayes
Snr. Project Manager
Auckland
Ihor Klymchuk
Magento Technical Director
Ukraine
Dan Goodfriend
Technical Director
Americas
Cezwan Ceron
CLIENT SUCCESS DIRECTOR
SYDNEY
Georgia Newland
DIGITAL STRATEGY MANAGER
MELBOURNE
Daniel Hogben
Head of SEO
MELBOURNE
Vivien Oesterle
CLIENT SUCCESS MANAGER
AUCKLAND
Sebastian Dennis
CLIENT SUCCESS MANAGER
MELBOURNE
Roman Kharchenko
SHOPIFY TECH LEAD
UKRAINE
Lena Swoboda
Performance Marketing Director
Sydney
Dmitriy Revidchuck
Enterprise Technical Director
Australia
Alexandria Charslund
CLIENT SUCCESS MANAGER
AUCKLAND
Carolina Valdivieso
DIGITAL DESIGNER
MELBOURNE
Anton Piniaz
BIGCOMMERCE TECH LEAD
UKRAINE
Anastasiia Todorenko
HR MANAGER
UKRAINE
Mathew McDougall
MARKETING SPECIALIST
SYDNEY
Victoria Wong
CLIENT SUCCESS MANAGER
SINGAPORE
Nikola Nastoski
DIGITAL PRODUCER
SYDNEY
we do: party shirt fridaydigitalcommercestrategyexperiencetransformationdisruptioninnovationmarketing