About us

Break the rules.
Think bigger.
Get sh*t  done.

Strategy, ideation, empathy and agility are prerequisites for success in a crowded digital arena. Overdose fills the void between your business needs and functional delivery. Our approach and mindset ensure we love your business, as if our own.

Complete Commerce.

The traditional view of digital success is delivering functional solutions ‘on time’ and ‘on budget’. Set and forget; resulting in expensive, rudderless ships that look like speedboats, but perform like a dinghy. Agencies adapted to being remunerated on delivery, rather than fiscal outcomes, and subsequently excelled at up-selling go-faster-stripes for your new speed-dinghy. This model is broken.

Thus, we conceived anti-agency. Working in immersed relationships, with deep consumer empathy and being technology agnostic. One team, a partnership, motivated by common goals & shared success.

Since our incorporation in 2016, Overdose has grown out to a team of 450+ commerce professionals, with industry-defining capability across Strategy, Design, Technology, Marketing, Search & Insights. We now have offices & clients in Sydney, Melbourne, Brisbane, Auckland, Singapore, Seattle & Kyiv.

We don’t sell solutions. We produce business outcomes.

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SO, WHAT DEFINES AN

anti-agency, agency.

from:
  • Global Sales Machine
  • Campaign Revenue
  • Siloed KPIs
  • Hub & Spoke
  • Vendor Product Aligned
  • Legacy Solutions
  • Operationally Minded
  • Perfection
  • Pragmatic
  • Closed Box
  • Structured Process
  • Theory
  • Industry Awards
  • Compliant
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to:
  • Local Cultural Relevance
  • Lifetime Value
  • Outcome Accountable
  • Deep Integration
  • Technology Product Agnostic
  • Early Adopters
  • Commercially Minded
  • Progress
  • Opportunistic
  • Fully Transparent
  • Agile Framework
  • Practice
  • Market Reputation
  • Disruptive
People
chiefs. entrepreneurs.
Our founders Todd and Ryan were joined over the course of 2016 by Paul and Nikolai, and in 2018/19 by Jason and KJ to build a defining global vision for the Overdose brand. Whilst their roles have matured to support a growing business, they all remain very hands-on with business operations and client engagements.
Todd Welling
FOUNDER
Paul Pritchard
CHIEF EXECUTIVE OFFICER
Peter Hay
Chief Financial Officer
Ryan Delaney
Chief Experience Officer
Nikolai Mouraviev
Chief Technology Officer
Jason Mun
Chief Search Officer
Kaustubh Joshi (KJ)
Chief Data Officer
Laura Jackson
CEO
Australia
People
leaders. experts.
Our growing team of 450+ staff is based out of Auckland, Melbourne & Kyiv, with growing teams in Sydney, Brisbane, Singapore & Seattle. Every office is headed up by a leadership team with strong retail trading and digital backgrounds. With a combination of seasoned industry professionals and young driven entrepreneurs, this combination of youth & experience facilitated the accelerated expansion of the business.
Jodi Irving
APAC Operations Director
Auckland
Sam Elliott
Managing Director
Sydney & Brisbane
Jenny Mesdag
CEO
Americas
Sophie Sing
Managing Director
Melbourne
Ievgen Gartman
Managing Director
Ukraine
Cezwan Ceron
GENERAL MANAGER
AUSTRALIA
Alex Charslund
General Manager
Auckland
Tammie Lee
General Manager
Asia
Valentyn Kubrak
Operations Director
Ukraine
Jimmy Fursman
SENIOR VICE PRESIDENT OF OPERATIONS
Americas
Adam Ellington
Group VP Commercial
Global
Eddie Turkington
Program Director
APAC
Shane Newman
VP of Strategy
APAC
Vincent Corneille
Digital Marketing Director
APAC
Daniel Hogben
Head of SEO
MELBOURNE
Shantelle Johnson
Creative Director
AU/NZ
Dmitriy Revidchuck
Enterprise Technical Director
AU/NZ
Igor Bazarskiy
Delivery Director
Ukraine
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