About us

Break the rules.
Think bigger.
Get sh*t  done.

Strategy, ideation, empathy and agility are prerequisites for success in a crowded digital arena. Overdose fills the void between your business needs and functional delivery. Our approach and mindset ensure we love your business, as if our own.

The Anti-Agency, Agency.

The traditional view of digital success is delivering functional solutions ‘on time’ and ‘on budget’. Set and forget; resulting in expensive, rudderless ships that look like speedboats, but perform like a dinghy. Agencies adapted to being remunerated on delivery, rather than fiscal outcomes, and subsequently excelled at up-selling go-faster-stripes for your new speed-dinghy. This model is broken.

Thus, we conceived anti-agency. Working in immersed relationships, with deep consumer empathy and being technology agnostic. One team, a partnership, motivated by common goals & shared success.

Since our incorporation in 2016, Overdose has grown out to a team of 350+ commerce professionals, with industry defining capability across Strategy, Design, Technology, Marketing, Search & Insights. We now have offices & clients in Sydney, Melbourne, Brisbane, Auckland, Singapore, Los Angeles, New York, Seattle, Berlin, Vienna, Cork & Kiev.

We don’t sell solutions. We produce business outcomes.

SO, WHAT DEFINES AN

anti-agency, agency.

from:
  • Global Sales Machine
  • Campaign Revenue
  • Siloed KPIs
  • Hub & Spoke
  • Vendor Product Aligned
  • Legacy Solutions
  • Operationally Minded
  • Perfection
  • Pragmatic
  • Closed Box
  • Structured Process
  • Theory
  • Industry Awards
  • Compliant
to:
  • Local Cultural Relevance
  • Lifetime Value
  • Outcome Accountable
  • Deep Integration
  • Technology Product Agnostic
  • Early Adopters
  • Commercially Minded
  • Progress
  • Opportunistic
  • Fully Transparent
  • Agile Framework
  • Practice
  • Market Reputation
  • Disruptive
People
chiefs. entrepreneurs.
Our founders Todd and Ryan were joined over the course of 2016 by Paul and Nikolai, and in 2018/19 by Jason, KJ, and Jeremy to build a defining global vision for the Overdose brand. Whilst their roles have matured to support a growing business, they all remain very hands-on with business operations and client engagements.
Todd Welling
CHIEF EXECUTIVE OFFICER
Ryan Delaney
Chief Experience Officer
Nikolai Mouraviev
Chief Technology Officer
Paul Pritchard
CHIEF OPERATING OFFICER
Jeremy Johnston
CHIEF FINANCIAL OFFICER
Kaustubh Joshi (KJ)
Chief Data Officer
Jason Mun
Chief Search Officer
Sam Sherson
Chief Marketing Officer
People
leaders. experts.
Our growing team of 350+ staff is based out of Auckland, Melbourne & Kiev, with growing teams in Sydney, Brisbane, Singapore, Los Angeles, New York, Seattle, Berlin, Vienna, & Cork. Every office is headed up by a leadership team with strong retail trading and digital backgrounds. With a combination of seasoned industry professionals and young driven entrepreneurs, this combination of youth & experience facilitated the accelerated expansion of the business.
Jodi Irving
Managing Director
Auckland
Laura Jackson
Managing Director
Melbourne
Sam Elliott
Managing Director
Sydney
Daniel Höhnke
Managing Director
EMEA
Stephan Grad
Strategic Director
DACH
Iestyn Keyes
Managing Director
Southeast Asia
Tammie Lee
General Manager
Singapore
Elliot Schoemaker
MANAGING DIRECTOR
BRISBANE
Andrew Potkewitz
Group Director, Partnerships & Brand Marketing
Adam Ellington
Commercial Director
APAC
Ievgen Gartman
Managing Director
Ukraine
Ihor Klymchuk
Magento Technical Director
Ukraine
Eddie Turkington
General Manager
Auckland
Cezwan Ceron
GENERAL MANAGER
SYDNEY
Sophie Tucker
General Manager
Melbourne
Igor Bazarskiy
Delivery Director
Ukraine
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