Overdose has a data-driven approach to digital marketing and campaign optimisation with an underlying focus on achieving the best possible ROAS for our clients. This is achieved by the use of custom in-house tools and the application of a rigorous scientific testing methodology.
Our value is in maximising performance for the long term. We hypothesise, test, analyse and apply learnings to drive continued growth.
Overdose is focused on developing and executing market-leading omnichannel commerce strategies for our clients, including the convergence of online and offline behaviour for retailers with bricks and mortar stores.
We believe that the best advertising doesn’t feel like advertising at all, but rather is a series of well-timed and well-executed recommendations that matches the customer’s online shopping journey, taking them from awareness and consideration through to loyalty and advocacy.
Overdose. has a proven track record in integrating different campaign types and objectives, connecting brand awareness strategies to eCommerce revenue.
We excel in managing diverse omnichannel activities, harnessing cutting-edge algorithms from a range of programmatic DSPs and leveraging advanced targeting capabilities and creative optimisation to drive campaign performance.
“When we joined forces with Overdose in March 2020, the team were given the unique challenge of increasing our online revenue, brand presence and new customer acquisition, all in the face of a global pandemic. Previously, we had found our agency to take a reactive stand on campaigns and revenue growth, and this simply wasn’t moving the needle for us. We needed our new team at Overdose to really show their talent through proactive and innovative approaches to our current performance marketing.
The unique relationship between the organic and paid search team at Overdose has played a key part in our success and growth over the past 6 months. We are consistently impressed by the level of depth and thought put into the crossover of strategies to ensure we are spending both our energy and budget in the most effective way.
We have also seen great movement in the expansion of our paid search account to build out ‘portfolio views’ of our product ranges and categories. This approach has really started to give us visibility over the account that we weren’t able to access previously, while also creating greater personalization of targeting and messaging to our customers online.
Overall, the fantastic results we have seen over the past 6 months truly speak to the skill and dedication of the Overdose team, and we look forward to continuing our success with them.”Prue Krook- Digital Marketing Manager, Signet
“"In a world where smoke and mirrors are commonplace, finding an agency partner who will drive incremental revenue without telling you to suck eggs can be challenging. At North Beach we have a high level of competency in our digital team, so we needed to find a digital agency that would be able to go deeper with insight and strategy than pick off low-hanging fruit. Overdose. as an agency has grown significantly over the last few years, enabling it to draw on the experience of a wider network of talent. However, it still retains the key strengths of a smaller agile agency, such as maintaining access to the brains trust or senior leadership, and they are still heavily invested in their clients outcomes. Over the last 3 years of our engagement Overdose. Has continued to grow the value that they add to our business. Their data and analytics capability is the best we have experienced, and their approach is candid with the value of various key metrics – helping us to find strategies to improve key outcomes rather than using vanity metrics to justify the status quo. We have exceptional insight into our marketing spend and how effective it is which includes direct customer feedback to ensure we invest in the right channels. We are early in our engagement on SEO, but having worked with Overdose. At a previous business on a re-platform and website migration with great success, they were the obvious choice to help us maintain our prominence as the leading digital street, surf and skate retailer in New Zealand. It’s great to have an agency partner who is adaptable, candid, and helps drive our team forward on a daily basis." - North Beach”Dave Malcolm- General Manager, North Beach
Seed Heritage (Brandbank) partnered with Overdose Digital to evolve its digital presence and strategy across Australia & New Zealand. Working with our SEO, Paid Social, and Paid Search teams, Overdose was able to dramatically improve Seed’s presence across multiple channels and put in place several digital marketing strategies to support our business objectives, which were evolving rapidly throughout the early weeks of the COVID-19 pandemic.
Establishing close ties together over the past 3 years, North Beach has utilised Overdose.s' Marketing services. Through the partnership, North Beach has leveraged Overdose.s' extensive knowledge in META and Google Ads to structure a consistent always-on strategy, and execute seasonal campaigns in order to capitalise on opportunities and drive revenue. Through tactical investment, placement and creative testing across META and Google Ads, North Beach has experienced strong growth in their online presence.
From local startups to world-famous brands, we work with a diverse range of companies across the globe to build strong and scalable digital marketing plans based on your unique business objectives and market characteristics. We'll take into account your commercial model, digital marketing maturity, competitive landscape, and consumer profile to define the opportunity and devise a profitable path to growth.