Offices

Auckland

Overdose. established its first physical office in Auckland and now operates as our HQ with a highly skilled and motivated team of 45+ commerce professionals, headed up by Jodi Irving as Managing Director.

We have taken pole position for Digital Commerce Transformation in the New Zealand market and within NZ we are currently working with premier clients the likes of Stihl Shop, WOOP! Barkers, Max, Animates, Sleepyhead, Euromarc, Merchant, Kitchen Things, Nature Baby, NZ Muscle, Yealands, Silver Fern Farms and many more.

Address
suite 1 level 2/20 Augustus Terrace, Parnell, Auckland, New Zealand
Auckland
Auckland
Case Study
Adobe Commerce

Animates

Built on Adobe Commerce Cloud, Animates has worked in collaboration with Overdose to improve UX and stability. Complex initiatives included Repeat Delivery subscriptions, Click and Collect and Same-Day-Delivery shipping options with a major focus on ensuring that the stock availability in their store network is available online for customers throughout the purchasing journey and is clearly communicated so that pet-owners can choose the best options for their pets' needs. This is balanced with the bespoke requirements of fulfilling orders from stores with fast-moving inventory on a day-to-day basis by highlighting Same-Day-Delivery orders as the priority fulfilment orders and address validation with NZ Post to ensure that online orders make it to their destination with the couriers.

SEO

SEO : STIHL SHOP

STIHL's partnership with Overdose. dates back to 2019, but it's in the past year that we've embarked on an exciting SEO retainer journey. This marked a significant shift for STIHL SHOP, as they hadn't previously engaged in regular SEO activities. Recognising the untapped potential of the Organic Search channel, STIHL SHOP aimed to align it with their eCommerce goals for the upcoming year.

Adobe Commerce

Merchant 1948

The Overdose. Auckland team joined forces with Overland for a massive digital relaunch of their online platform and presence. As a long-standing partner of Overland, Overdose. was tasked to relaunch their NZ and AU websites for both the Merchant 1948 and Mi Piaci brands on the Adobe Commerce, Magento 2.4 Commerce Cloud Platform, whilst managing various omni-channel complexities.

New Zealand
Overdose. Auckland
Auckland remains our Head Office for C-Suite roles, and 45+ staff operate from our Newmarket office. The NZ business is now led by Jodi Irving, with a strong career across large-scale retail management. Jodi has exceptional client rapport and an acute appreciation of our client businesses. A proactive and constructive leader, with strong P&L understanding.
Key team
Jodi Irving
Group Chief Operating Officer
Auckland
Adam Ellington
Group VP Strategy
Global
Alex Hurley
General Manager
Auckland
Shantelle Johnson
Creative Director
AU/NZ
Andrew Kett
Tech Director
Auckland
Raven Addei
Partnerships & Marketing Director
Charlotte Pecover
Client Success Director
Auckland & Singapore
Craig Franchi
Commercial Manager
APAC
Bige Yilmaz
Digital Marketing Director
AU
Kate Kennedy
Digital Marketing Director
Auckland
Vivien Oesterle
Data & Insights Support Lead
Global
Alex Pape
Technical Lead
Auckland
Danny Nimmo
Senior Technical Lead
Auckland
Martin Cox
Technical Director
Melbourne
Natalia Tkachenko
Shopify Developer
Auckland
Samantha Cheah
Data & Insights Project Lead
Global
Kathrin Goede-Hayes
Senior Project Manager
Auckland
Joanna Dormer
Project Manager
Auckland
Simon Forrest
Head of SaaS
APAC
Amanda Laurence
Client Success Lead
Auckland
Mel Tannin
Project Lead
Melbourne & New Zealand
Keegan Hay
Digital Designer
Auckland
Rebecca Smith
Senior Client Success Manager
Auckland
Leslie Tan
SEO Lead
Auckland
Zenani Moore
Digital Marketing Manager
Auckland
Harrison Taylor
Digital Marketing Manager
Auckland
Iana Krotova
Senior SaaS Tech Lead
Sydney
Daniel Hogben
Head of SEO
MELBOURNE
Judy Kim
SEO Specialist
Auckland
Miriam Wynn
People & Culture Lead, APAC
Melbourne
Mira Le
People & Culture Coordinator, APAC
Brisbane
Vincent Corneille
Digital Marketing Director
APAC
Rony Tada
Junior Accounting Associate
Auckland
Lucy James
Senior Client Success Manager
Auckland
Ella-Maree Fairweather
Senior Client Success Manager
Auckland
Ashleigh Mckop
Project Manager
Auckland
Jess Perks
SEO Analyst
Auckland
Holly Ferguson
Brand & Partnerships Coordinator
Melbourne
Jess Anticaglia
Head of Technical Delivery
Melbourne
Karen Mangubat
Accountant
The Philippines, Asia
Lisa He
Talent Partner, APAC
Melbourne
Juliana Chan
Financial Controller
APAC
New Zealand clients

We have taken pole position for Digital Commerce Transformation in the New Zealand market and within NZ we are currently working with premier B2C and B2B clients including Stihl Shop, WOOP! Barkers, Max, Animates, Sleepyhead, Euromarc, Merchant, Kitchen Things, Nature Baby, NZ Muscle, Yealands, Silver Fern Farms and many more.