Case Studies

delivering the goods.

Adobe Commerce
Max, a company proudly run by women, made its debut in 1986 in Auckland. Max believes that style isn’t just about what we wear, it’s about how we live. At the core of our vision is to create products tailored to the style and values of the modern kiwi woman. Their collections are consciously curated to offer timeless, high quality fashion, accessories, footwear and lifestyle products, designed by their team and creative community.

Max is on a journey of change to create products that are kinder to the earth, purposely using natural, sustainable, high quality fabrics to consciously design beautiful garments, that are made to love and last.

From humble beginnings to stores across New Zealand and online, they’re bringing a fresh and mindful approach to style and lifestyle, because Style isn’t worn - it’s lived.

Max engaged Overdose. to re-platform the Max website to the Adobe Commerce Magento 2.4 Commerce Cloud Platform to leverage the feature rich core functionality and optimise the user experience through a mobile-first design. This website offers a seamless cross-device user experience with a detailed loyalty program, multiple delivery offers, and a complex Ontempo integration to allow for consistency across Max's key business systems.
Shopify Plus
Whiskers N Paws
They teach us mindfulness. Remind us to be compassionate. Show us the importance of having fun. They open our hearts and more importantly, animals connect us humans to one another without barriers.

The team behind Whiskers N Paws feel blessed to be part of the lives of so many furry friends and they take their jobs seriously! They study every product to make sure they are free from harmful ingredients, safe to play with and wholesome to nibble. By partnering with like-minded suppliers, they make sure products are made with love, handled with care and stored properly en route to you.

As the Pandemic took hold of Hong Kong, Whiskers N Paws wanted to consolidate its presence online and have its eCommerce business running at peak performance, especially since its retail stores were closed. They wanted to increase their visibility and saw a rise in competition as other retailers faced the same restrictions on bricks and mortar operations.

OD's Client Success team worked in concert with the Whiskers N Paws in-house team to orchestrate a complete eCommerce approach, covering SEO, SEM, website management and customer experience, all driven by data and OD's proprietary best practice.

Following solid improvements in SEO performance and customer acquisition via digital and email marketing, attention turned to the bottom of the funnel and Whiskers N Paws online store. Based on the first and zero-party data at hand, the decision was made to proceed with a new Shopify Plus Online Store, to be built on the new Dawn theme, leveraging all of Shopify 2.0’s newly available features.
Adobe Commerce
Sistema® was built on one man’s dream in his garage in a small town in New Zealand. From those humble beginnings, Sistema® is now supported by a global team of over 700 employees. The vision to manufacture beautifully designed products in New Zealand and ship them to customers around the world has been realised.

"WE MAKE LIFE EASIER." The dream continues with a passionate focus on innovation, design and an ever-increasing range of desired products. Check out their range, and be assured that every container that leaves their state-of-the-art factory in New Zealand is made using high-quality materials that you can trust.

Sistema® approached Overdose. to complete a tech roadmap to deliver a digital solution for the Sistema® Plastics brand by implementing a scalable, global CMS to promote the corporate brand website and provide the necessary flexibility for development into regional-specific eCommerce initiatives as required.

The intention of the project is to prepare a platform that allows Sistema® to increasingly penetrate the respective target markets. The key business objectives are brand strength, conveyance of innovative and sustainable manufacturing, retailer advocacy and category growth and awareness. Adobe Commerce Magento 2 was in part chosen as it natively supports retailers’ ability for multi-channel inventory, multi-currency, multi-domain, and multi-language all from a single installation.
Shopify Plus
Silver Fern Farms
Since the founding of Silver Fern Farms in 1948, they've not only become New Zealand’s leading procurer, processor, marketer and exporter of premium lamb, beef and venison — but also an industry leader in both environmental sustainability and the humane treatment of animals.
Silver Fern Farms is supplied by approximately 16,000 family farmers across New Zealand, and collectively, their vision is to become the most successful and sustainable grass-fed red meat company in the world.

Overdose. was engaged by Silver Fern Farms to help support the launch of their direct-to-consumer offering in America, commencing with a market research project to understand the competitive landscape, then undertaking creative UX/UI and subsequent development of the new assets on Shopify Plus. Post-launch, Overdose. has supported Silver Fern Farms through a blended Performance Marketing, SEO, Tech and Email Automation retainer.
Shopify / WordPress
Babydoll Wines come from one of New Zealand’s leading grape-growing regions. Their beautifully crafted wines come from some of New Zealand’s most celebrated wine regions; Marlborough and Hawke's Bay.

With sustainability at the heart of everything they do, the wineries and vineyards are focused on low-impact practices to ensure we are making as little impact on the land as possible. Each one of their wines is created to reflect the regional varietal characters from where the grapes are grown, harvested and made into the Babydoll wines that they love.

Their name comes from the Babydoll sheep that run loose in their vineyard. Small but mighty, our Babydoll sheep are wonderful groundskeepers. Too small to reach the grapes they do their best to keep things neat and tidy between the rows while getting up to a bit of mischief of course.

Babydoll recognises the importance of a digital-first approach and as a result, approached Overdose. for a comprehensive e-commerce solution and support across their portfolio of brands.

Historically, Babydoll utilised a Shopify site for their e-commerce needs however, this site did not achieve their CMS requirements for Babydolls as a whole. As a result, Overdose. developed a Headless Solution using WordPress Front End and Shopify as the transactional layer. This allowed Babydoll to maximise the flexibility of their brand story whilst enabling customers to checkout seamlessly through the e-commerce functionality.
Adobe Commerce
Zoe & Morgan
Zoe and Morgan is a boutique brand with an international reach, with flagship stores in London and Auckland. What sets the brand apart is the storytelling behind each piece and every collection, inspired by a love of life - both physical and metaphysical. Zoe & Morgan's brand celebrates the magic and beauty of life.
Zoe & Morgan brand celebrates the magic and beauty of life, as summed up by New York photographer Bill Cunningham: “ Those who seek beauty will find it”, which has become a key brand motto for us.

A long-time client, Zoe & Morgan has been with Overdose. for 4+ years - As one of our Auckland team's original clients, we partnered with the Z&M team to redesign their Adobe Magento 1 site before further electing OD and Adobe Commerce to help migrate them from Magento 1 to Magento 2 Commerce Cloud. Boasting an online interactive ring size guide, purchasable engagement and wedding collections and most of all a beautiful, stylised UX design.
Adobe Commerce
Merchant 1948
A New Zealand family-owned and operated footwear retailer and manufacturer, built on a passion for shoes and people. With a history coursing three generations, Overland has become a household name. A trusted source of premium leather footwear, for any and all occasions. Born out of a respect for both quality leather and for the art that is shoemaking.

As the Merchant 1948 and Mi Piaci brands have continued to expand, the vision has remained the same: bringing well-made, modern footwear to New Zealanders. Their footwear is built for the way you live. A clever mix of form, function, and fashion, with heritage firmly at its heart; synonymous with elegant, quietly confident footwear, essential in the formation of an elevated wardrobe.

The Overdose. Auckland/New Zealand team joined forces with the Overland team for a massive digital relaunch of their online platform and presence. As a long-standing partner of Overdose., rebuilding their NZ and AU websites for both the Merchant 1948 and Mi Piaci brands on the Adobe Commerce, Magento 2.4 Commerce Cloud Platform to leverage the feature-rich core functionality was a natural next step.
Theo Chocolate
Theo Chocolate makes the best chocolate ever (in our opinion anyway) and is the preeminent chocolate brand in Seattle (based on our in-depth research on eating a lot of chocolate). The brand had reached a point where growing eCommerce sales was a priority but were unsure about the best technology to build with. They had a WordPress/WooCommerce site hosted on bare metal, knew they needed to change and had many ideas around digital marketing; yet with so many technology options available, the best platform to serve the growth of the business was unclear.

Theo's team is small and they needed to be able to run their eCommerce website with minimal staff. They needed to find tools that they could use to manage the business long-term, yet still be able to enhance it as operations allow. Enter Overdose. We began working with Theo early in their discovery and helped define requirements/features for both B2B and B2C eCommerce. Next, we led a platform-agnostic review of eCommerce platforms providing a comparison based on the recently defined features. This gave the Theo team a foundation to make good decisions and be in control of their eCommerce.
Facebook / Instagram
For over 35 years, Fossil have been inspired to create one-of-a-kind accessories. What started as a humble watchmaking business has grown into a diverse portfolio of owned brands, including Fossil, Michele, Relic, Skagen and Zodiac, and licensed brands, Armani Exchange, Diesel, DKNY, Emporio Armani, kate spade new york, Michael Kors, PUMA and Tory Burch. Together, they are committed to delivering the best in design and innovation through an assortment of traditional watches, smartwatches powered by Google, one-of-a-kind handbags, jewelry and small leather goods and more.

Overdose. wanted to help Fossil measure the impact that paid Social ads across the Meta platform have on Search activity for the brand in driving online sales. They also wanted to better understand the value of Facebook and Instagram ad campaigns within Fossil’s marketing mix.
Adobe Commerce
At Woop, we believe at the heart of a good life is great food, that the decisions we make around what we eat reflect who we are and the life we aspire to. Our mission is to make it easy to prepare beautiful food, in a fraction of the time. In our kitchen, it is calm. Everything in its place. Mise en place, as the French say. This guides our approach to pre-preparing our delicious ingredients & handcrafted sauces to make your life easier.

Woop elected Overdose. to build a completely custom and unique website that matched their vision for a food box subscription service like nothing else on the market. Using the extensive knowledge of our Adobe Commerce developers and system architects we were able to create a one of a kind site that offered a powerful subscription service with a seamless user experience. Based on highly customised Adobe Commerce architecture, this website offers varied recipe combinations, a custom-built review platform, flexible subscriptions, live chat and thoughtful pop-ups to provide a customer-first service.
Adobe Commerce
Bobux shoes are approved by leading podiatrists and are specially designed in New Zealand to foster healthy natural foot development. It’s been 30 years since the first Soft Sole, and they still craft the best shoes for growing feet. Loved and worn by Bobux children in over 40 countries around the globe.

Bobux engaged Overdose. to architect a global e-commerce architecture, capable of supporting the rapid growth of the Bobux brand into various international markets, with localised language, currency and product offering, whilst mitigating a heavy administrative burden associated with multiple stores. Overdose. proposed and implemented Adobe Commerce which was a strong fit for its native multiplicity and ability to manage multiple storefronts from a singular instance, whilst providing the management ease.
Shopify Plus
Crate & Barrel
Part of the iconic Proof Living Group in South East Asia, Crate & Barrel is the destination for contemporary and modern furniture, housewares and decor that help people Welcome Life In. The homeware market has seen some significant transformation and growth through COVID, exploring new digital channels to active brands & consumer engagement through to conversion.

Our Singapore team partnered with Samuel Stephen Wright, Hwee Shan Chia, Yong Peng Tan and the Proof Living team to create a new Crate & Barrel site for the Singapore and Malaysia markets. Built on Shopify Plus, the tech stack also includes Shopify POS, Yotpo, Hubspot, Hoolah, Atome, GrabPay and Apple Pay.
Adobe Commerce
The Overdose Auckland team partnered with Brittain Wynyard to build the New Zealand ASICS site. We had an aggressive timeline to get this site live and delivery needed to be on the money. Due to our tight relationship, delivery ran like a well-oiled machine with the project team smashing the build-out in time for Xmas.

The new site boasts a beautiful mobile to desktop responsive front-end, with integrations to Accredo POS, QOR content management, OneASICs, Klaviyo, & Klevu.
Adobe Commerce
Lekker Home
Lekker Home was started by a husband and wife team who envisioned a company that could depict Scandinavian culture through home furniture. The company was built by designers, for designers. Having outgrown its previous platform, Lekker sought a platform with the ability to scale while retaining a sleek, modern look and feel. The team needed the ability to convey their brand throughout their eCommerce website and to completely self-manage content. In addition, with product attribute data living in an ERP system, Lekker needed a solution to easily and quickly sync data with the platform.  

Overdose. performed a strategic design audit to understand the interior designers' motivations, intent, and desired journey, resulting in a modern design that complements the brand’s high-end offerings. To accommodate Lekker Home's complex product structure, Overdose. developed a bespoke integration of Acumatica with the Magento platform.  
Overdose. expertly balanced Lekker Home's desire for a personalised site with its need to have an extremely user-friendly process for editing and creating content.
Adobe Commerce
Beacon Lighting
Lighting is crucial to the way we live, work and feel, which is why Beacon Lighting is passionate about helping our customers live brighter with the right lighting choices. Since their first Beacon Lighting store opened in Melbourne in 1967, they’ve grown to become Australia’s leading lighting retailer with over 110 stores across the country.

Overdose. and Beacon Lighting have been working together for just under three years now. Beacon first engaged OD to migrate their website from M1 to M2, with a specific focus on improving the UX of the site and increasing the conversion rate to help them reach their financial targets online.
Adobe Commerce
Blundstone engaged Overdose following an intensive RFP to architect and integrate a new digital commerce solution, including the deployment of various unique localised front end store views for international markets and subsidiary brands under a single Magento commerce instance. Our relationship has matured to allow Overdose to support the growth of Blundstone through an ongoing tech and growth support retainer.
Through our ongoing partnership with Amer Sports, Overdose has helped launch a range of performance brands into the Australian market, including Wilson - which is the world's leading manufacturer of ball sports equipment, setting the standard for innovation and usability.
Adobe Commerce
Signet partnered with Overdose. to digitally transform their legacy B2C and B2B business. The B2B customer grouping, SKU range and complex price tiering meant a deep Adobe Commerce M2 knowledge, and strong Business Analysis and PM skills were critical.
From their headquarters tucked away near the California Redwoods, Kokatat has been manufacturing revered paddle sports gear and apparel for nearly 50 years. They are world-renowned for the finest and driest paddling gear manufactured locally in Arcata, CA. With a “by paddlers, for paddlers” approach, they are dedicated to their customers - and trusted by them.
Shopify Plus
The Real Pet Food Company
Real Pet Food Company™ has been producing healthy and nutritious, real food for dogs and cats since 1994 with brands such as Billy and Margot and Farmers market available in Australia, China, New Zealand and the UK, and remains the industry's largest Chilled/Fresh pet food manufacturer.
Shopify Plus
Jenny Craig
Overdose partnered with Jenny Craig to design and execute a custom Shopify ordering platform that guides customers on their weight loss journey. The project included a customer service integration with Hubspot to ensure consultants can still provide the personalised service that Jenny Craig is known for.
Adobe Commerce
NZ Muscle
The team at NZ Muscle partnered with Overdose to develop an integrated, omnichannel digital offering on Adobe Commerce Cloud to deliver an intuitive, personalised shopping experience for their discerning and loyal customers across channels, whilst continuing to test and refine new innovative ecommerce models, brands and offerings.
Shopify Plus
Tupperware Australia partnered with Overdose Digital to launch its new direct to consumer website on Shopify Plus allowing customers to purchase products online, connect with a consultant to assist in their shopping journey and join the Tupperware Lovers Loyalty Club to gain access to discount and exclusive promotions.
Shopify Plus
CULTIVER has a belief in finding enjoyment in the things we use most frequently, with their products bringing beauty and moments of appreciation to your daily ritual. At CULTIVER, they help you experience your living space as a place that reflects who you are, what you value, and how you aspire to live. Their products and experiences bring a touch of understated luxury to the familiar rituals that make up your everyday. It’s a welcomed return to the things that bring true value to our lives, that make you feel truly at home.

When Overdose. joined forces with CULTIVER, our intention was to transform this into their online presence, to better showcase their beautiful range of linen products.
By utilising the nimble nature of Shopify Plus, we were able to redefine their existing store to create a more beautiful and seamless online experience that can be easily refined and built upon over time to drive constant improvements. This re-skin includes powerful "build a set" functionality which provides customers with an easy way to purchase and save on configurable sheets and duvet sets.
Shopify Plus
Glue Store
Glue Store selected Overdose. and Shopify Plus to drive their Omnichannel Strategy by launching Glue Store is the original ‘House of Brands’ premium retailer. They exist to deliver on-trend clothing, shoes and accessories from an aspirational brand assortment that empowers individuals to be fashion-leaders and live their lifestyles. The new website, built on the latest Shopify Plus architecture, boasts all the convenience of a modern e-commerce platform with click & collect, various payment options, live chat, intelligent search and on-site personalisation.
Kitchen Things
As a nationally recognised kitchen specialist, the team at Kitchen Things worked with Overdose to conceptualise and create a commerce-enabled website to complement their customer's multi-touchpoint buying journey and support in-store sales staff through a full-funnel approach to marketing and tech.
Adobe Commerce
Stihl Shop
STIHL SHOP selected Overdose. and Adobe Commerce to help cement their place as a pioneer in the local industry by launching, New Zealand’s first garden power tool e-commerce platform that allows you to buy online while still receiving the personal service and support customers have come to love from the four-time consecutive Consumer NZ People’s Choice winner.
Adobe Commerce
Courts Singapore
COURTS was established in Singapore in 1974 and today has expanded its range to include electrical, IT and furniture products. As a leading omnichannel retailer, COURTS launched its online store with 7,000 product offerings in 2012, which has today grown to more than 17,000, making it the largest store in its network.
Four Pillars
Four Pillars Gin was born in 2013 when three friends and wine industry veterans decided to embark on their next adventure producing gin. Six years later, Four Pillars was named by the IWSC in London as the world's leading gin producer - now two years running. Four Pillars pride themselves on being modern Australian makers, who produce awarded and unique craft gins right here in Australia. Their brand is centred on combining intense creativity around gin with a huge passion for hospitality and fun.
Salesforce Commerce Cloud
Seed Heritage
Seed Heritage (Brandbank) partnered with Overdose Digital to evolve its digital presence and strategy across Australia & New Zealand. Working with our SEO, Paid Social, and Paid Search teams, Overdose was able to dramatically improve Seed’s presence across multiple channels and put in place several digital marketing strategies to support our business objectives, which were evolving rapidly throughout the early weeks of the COVID-19 pandemic.
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