delivering the goods.

Woop elected Overdose. to build a completely custom and unique website that matched their vision for a food box subscription service like nothing else on the market. Using the extensive knowledge of our Adobe Commerce developers and system architects we were able to create a one of a kind site that offered a powerful subscription service with a seamless user experience. Based on highly customised Adobe Commerce architecture, this website offers varied recipe combinations, a custom-built review platform, flexible subscriptions, live chat and thoughtful pop-ups to provide a customer-first service.

Overdose. was selected by APG & Co. to bring their digital vision to life. With a focus on delivering a truly customer-obsessed experience, our team leveraged cutting-edge technology to design and build a custom website unlike any other. Utilizing headless architecture and a combination of commercetools Frontend and commercetools, we created a one-of-a-kind site that offered a seamless and effortless user experience. This innovative approach empowered the APG & Co. team to work faster and more efficiently, freeing them from the constraints of traditional website architecture. The result was a truly unique and functional website that perfectly reflected APG & Co.'s values of creativity, resilience, and quality customer experience.

To enhance their digital e-commerce presence. ALDO elected The Overdose. Southeast Asia team to improve their website user experience, with a focus on driving online revenue to their Shopify store. Our goal was to create a complete growth strategy for ALDO in The Philippines, which included implementing and recommending strategies to enhance user journeys, improve conversion rates, and scale the online business using SEO best practices.

Our team was dedicated to ensuring that every aspect of the customer journey was optimized, from the moment they landed on the site to the point of purchase. We industriously identified areas for improvement and implemented the necessary changes to create a seamless user experience. We are proud of the results achieved, which have helped ALDO to establish a stronger digital footprint and grow their online revenue.

Overdose. was selected by APG & Co. to bring their digital vision to life. With a focus on delivering a truly customer-obsessed experience, our team leveraged cutting-edge technology to design and build a custom website unlike any other. Utilizing headless architecture and a combination of commercetools Frontend and commercetools, we created a one-of-a-kind site that offered a seamless and effortless user experience. This innovative approach empowered the APG & Co. team to work faster and more efficiently, freeing them from the constraints of traditional website architecture. The result was a truly unique and functional website that perfectly reflected APG & Co.'s values of creativity, resilience, and quality customer experience.

The Overdose. Asia team were privileged to partner with Health Options to implement a theme rebuild of their existing Shopify site. Our team redesigned the entire site with a focus on providing new functionalities, improving speed and customer experience, maximising operational efficiencies and defining unique experiences by category segments. To achieve this, we utilised an impressive tech stack comprising of Shopify, Dotdigital, Nosto, Boost Commerce, Gorgias and Okendo. The end result was a transformed site that exceeded the client's expectations.

The Overdose. Australia team had the privilege of collaborating with Cycology on their digital marketing campaigns across multiple platforms such as Google, Meta, and YouTube. We worked across multiple regions including Australia, the US, Europe, and the UK, as we geared up for peak season in 2022. Together, Overdose. Australia and Cycology explored various strategies to highlight the brand’s distinctiveness and its designs in a fiercely competitive market. Our focus was on developing campaigns that deliver tangible results and create a memorable experience for the end customer.

Over the years, HealthPost have positively influenced the personal lives of millions of people. But they understand that the data they've been fortunate to build over the years can be further leveraged to deliver more meaningful consumer experiences and drive better business outcomes.

HealthPost partnered with Overdose. to build a flexible, scalable and purpose-built Business Intelligence environment that satiated the needs of their Ecommerce, Marketing and Commercial teams. For this to be truly useful, the undertaking needed to strategically address the entire lifecycle from data collection to integration to analysis to action.

Over the course of several years, Overdose. has had the privilege of working closely with 3 Wise Men to support their digital marketing strategies and re-establish their online presence in the New Zealand market. As a leading provider of affordable high-quality men's wear, 3 Wise Men faced the challenge of increasing customer centricity and long-term customer value. Through a strong and sustainable customer retention strategy across multiple key channels, the collaborative efforts between Overdose. and 3 Wise Men have successfully re-established the brand as a key player in the men's wear market.

Overdose. was selected by APG & Co. to bring their digital vision to life. With a focus on delivering a truly customer-obsessed experience, our team leveraged cutting-edge technology to design and build a custom website unlike any other. Utilizing headless architecture and a combination of commercetools Frontend and commercetools, combined with the omnichannel capabilities of Comestri and Omneo, we created a one-of-a-kind site that offered a seamless and effortless user experience. This innovative approach empowered the APG & Co. team to work faster and more efficiently, freeing them from the constraints of traditional website architecture. The result was a truly unique and functional website that perfectly reflected APG & Co.'s values of creativity, resilience, and quality customer experience.

The Overdose. Auckland team successfully transformed the world-famous-in-New-Zealand, Hunting & Fishing NZ online platform into a seamless omnichannel shopping experience. By partnering with industry-leading technology providers such as Adobe Commerce, Akeneo, and Unbxd Inc, they were able to bring the best outdoor brands directly to customers. With a focus on delivering quality and convenience, Hunting & Fishing NZ's digital relaunch has revolutionized the way New Zealanders shop for their favourite outdoor gear.

Rembrandt selected Overdose. and Shopify to drive their eCommerce strategy for the New Zealand and Australian websites. Overdose. works closely with Rembrandt to deliver an exceptional UX across all touch points of the website and email marketing to communicate their mission: Helping men feel great with the right fit. Their website offers all the convenience of a modern eCommerce platform with live chat, extensive sizing support, product recommendations, a booking system for their in-store made-to-measure and suit hire practices + various payment options.

Overdose. had the opportunity to collaborate with Kitchen Things to create a fully-functional e-commerce website that supports their customers' multi-touchpoint buying journey while assisting in-store sales staff through a comprehensive marketing and tech strategy. Our team was also entrusted with migrating Kitchen Things from BigCommerce to Adobe Commerce Cloud to enhance their online experience.

Built on Adobe Commerce Cloud, Animates has worked in collaboration with Overdose to improve UX and stability. Complex initiatives included Repeat Delivery subscriptions, Click and Collect and Same-Day-Delivery shipping options with a major focus on ensuring that the stock availability in their store network is available online for customers throughout the purchasing journey and is clearly communicated so that pet-owners can choose the best options for their pets' needs. This is balanced with the bespoke requirements of fulfilling orders from stores with fast-moving inventory on a day-to-day basis by highlighting Same-Day-Delivery orders as the priority fulfilment orders and address validation with NZ Post to ensure that online orders make it to their destination with the couriers.

Establishing close ties together over the past 3 years, North Beach has utilised Overdose.s' Marketing services. Through the partnership, North Beach has leveraged Overdose.s' extensive knowledge in META and Google Ads to structure a consistent always-on strategy, and execute seasonal campaigns in order to capitalise on opportunities and drive revenue. Through tactical investment, placement and creative testing across META and Google Ads, North Beach has experienced strong growth in their online presence.

With a global relaunch set in motion, Overdose. worked in collaboration to deliver improved site design and functionality. Salomon was previously managing a Shopify theme which hadn’t been updated over time to cater for updated brand guidelines. This led us to upgrade their site with Shopify 2.0 functionality, mainly to improve the inconsistency across design and functionality across the site and inconsistencies in the data management, making it more efficient to manage.

The Salomon project is a Shopify plus build with a Klaviyo and Boost commerce integration, along with Stamped for reviews. Rolling to both the AU and NZ market, the improvements allow greater flexibility in managing the site and better capacity in supporting marketing efforts.

As part of this project, the Overdose. team worked with Barkers to rebuild their Adobe Commerce Magento 1 site to the Magento 2.4 Commerce Cloud Platform to leverage the feature-rich core functionality. Our objectives were to improve specific functionality of the site to optimise the user experience such as flexible delivery options, provide visibility of physical store stock availability and the loyalty program and simplify the operation of the solution where possible for creating and managing website content and product data.

Originally, Bata set out to ‘Shoe the World’. Today Bata is the No.1 global footwear company and an international fashion icon. Founded in then Czechoslovakia in 1894, Bata has grown to be a leading footwear manufacturer in Singapore and operates a retail chain of more than 40 stores. Home to Bata

Bata Singapore engaged Overdose. to take over their existing brand.com, along with SEO, CRO and Digital Marketing support. We then migrated the site from Adobe Commerce to Shopify Plus.

RJ Living engaged Overdose. to deliver their new Shopify Plus website, leveraging AR product visualisation using Plattar, SearchSpring category merchandising and a re-designed UX/UI. As a long-term partner, we have worked together across marketing, SEO and email strategies, with the new site complementing these activities to drive overall growth.

Overdose. joined forces with PetBarn to pick up and run an epic challenge of launching their Adobe Commerce site. In only 12 months, together, we all put our boots on and got to work and successfully optimised the site, launching it live with a real bang!

Evidence of a well-grounded partnership, Petbarn tapped into Overdose's global talent pool with speed to market being front of mind and allowed us to bring our expertise to the table to help Petbarn enable their customers to be better pet parents.

Lagardere chose Overdose. to build a completely custom and unique website that matched their vision for a Duty-Free Airport Shopping experience like nothing else on the market. Using the extensive knowledge of our Adobe Commerce Cloud developers and system architects we were able to create a one-of-a-kind site that offered a powerful and seamless user experience. Based on a customised Adobe Commerce Cloud architecture, this website offers varied product combinations, subscriptions, live chat and thoughtful pop-ups to provide a customer-first service.

Max engaged Overdose. to re-platform the Max website to the Adobe Commerce Magento 2.4 Commerce Cloud Platform to leverage the feature rich core functionality and optimise the user experience through a mobile-first design. This website offers a seamless cross-device user experience with a detailed loyalty program, multiple delivery offers, and a complex Ontempo integration to allow for consistency across Max's key business systems.

OD's Client Success team worked in concert with the Whiskers N Paws in-house team to orchestrate a complete eCommerce approach, covering SEO, SEM, website management and customer experience, all driven by data and OD's proprietary best practice.

Following solid improvements in SEO performance and customer acquisition via digital and email marketing, attention turned to the bottom of the funnel and Whiskers N Paws online store. Based on the first and zero-party data at hand, the decision was made to proceed with a new Shopify Plus Online Store, to be built on the new Dawn theme, leveraging all of Shopify 2.0’s newly available features.

Sistema® approached Overdose. to complete a tech roadmap to deliver a digital solution for the Sistema® Plastics brand by implementing a scalable, global CMS to promote the corporate brand website and provide the necessary flexibility for development into regional-specific eCommerce initiatives as required.

Adobe Commerce Magento 2 was in part chosen as it natively supports retailers’ ability for multi-channel inventory, multi-currency, multi-domain, and multi-language all from a single installation, and whilst non-transactional in the beginning, flexibility is enabled for the organisation to simply implement b2c and b2b ecommerce.

Overdose. was engaged by Silver Fern Farms to help support the launch of their direct-to-consumer offering in America, commencing with a market research project to understand the competitive landscape, then undertaking creative UX/UI and subsequent development of the new assets on Shopify Plus. Post-launch, Overdose. has supported Silver Fern Farms through a blended Performance Marketing, SEO, Tech and Email Automation retainer.

Babydoll strives to take a digital-first approach to creating brand assets, and approached Overdose. for a comprehensive e-commerce solution and support across their portfolio of brands.

Historically, Babydoll utilised a Shopify site for their e-commerce needs however, this site did not achieve their CMS requirements for the organisation or align with its commerce ambitions. As a result, Overdose. developed a Headless Solution using WordPress Front End and Shopify as the transactional layer. This allowed Babydoll to maximise the flexibility of their brand story telling whilst enabling customers to transact seamlessly through the e-commerce functionality.

A long-time client, Zoe & Morgan has been with Overdose. for 4+ years - As one of our Auckland team's original clients, we partnered with the Z&M team to redesign their Adobe Magento 1 site before further electing OD and Adobe Commerce to help migrate them from Magento 1 to Magento 2 Commerce Cloud. Boasting an online interactive ring size guide, purchasable engagement and wedding collections and most of all a beautiful, stylised UX design to reflect the essence and uniqueness of the brand.

The Overdose. Auckland team joined forces with Overland for a massive digital relaunch of their online platform and presence. As a long-standing partner of Overland, Overdose. was tasked to relaunch their NZ and AU websites for both the Merchant 1948 and Mi Piaci brands on the Adobe Commerce, Magento 2.4 Commerce Cloud Platform, whilst managing various omni-channel complexities.

Theo's team is small and they needed to be able to run their eCommerce website with minimal staff. They needed to find tools that they could use to manage the business long-term, yet still be able to enhance it as operations allow. Overdose. began working with Theo early in their discovery and helped define requirements/features for both B2B and B2C eCommerce. Next, we led a platform-agnostic review of eCommerce platforms providing a comparison based on the recently defined features. This gave the Theo team a foundation to make good decisions and be in control of their eCommerce.

For over 35 years, Fossil have been inspired to create one-of-a-kind accessories. What started as a humble watchmaking business has grown into a diverse portfolio of owned brands, including Fossil, Michele, Relic, Skagen and Zodiac, and licensed brands, Armani Exchange, Diesel, DKNY, Emporio Armani, kate spade new york, Michael Kors, PUMA and Tory Burch. Together, they are committed to delivering the best in design and innovation through an assortment of traditional watches, smartwatches powered by Google, one-of-a-kind handbags, jewelry and small leather goods and more.

Overdose. wanted to help Fossil measure the impact that paid Social ads across the Meta platform have on Search activity for the brand in driving online sales. They also wanted to better understand the value of Facebook and Instagram ad campaigns within Fossil’s marketing mix.

Woop elected Overdose. to build a completely custom and unique website that matched their vision for a food box subscription service like nothing else on the market. Using the extensive knowledge of our Adobe Commerce developers and system architects we were able to create a one of a kind site that offered a powerful subscription service with a seamless user experience. Based on highly customised Adobe Commerce architecture, this website offers varied recipe combinations, a custom-built review platform, flexible subscriptions, live chat and thoughtful pop-ups to provide a customer-first service.

Our Singapore team partnered with the Proof Living team to create a new Crate & Barrel site for the Singapore and Malaysia markets. Built on Shopify Plus, the tech stack also includes Shopify POS, Yotpo, Hubspot, Hoolah, Atome, GrabPay and Apple Pay. The Crate & Barrel team have overseen significant transformation and growth through COVID, exploring new digital channels to active brands & consumer engagement through to conversion.

The Overdose Auckland team partnered with Brittain Wynyard to build the New Zealand ASICS site. We had an aggressive timeline to get this site live and delivery needed to be on the money. Due to our tight relationship, delivery ran like a well-oiled machine with the project team smashing the build-out in time for Xmas.

The new site boasts a beautiful mobile to desktop responsive front-end, with integrations to Accredo POS, QOR content management, OneASICs, Klaviyo, & Klevu.

Overdose. performed a strategic design audit to understand the interior designers' motivations, intent, and desired journey, resulting in a modern design that complements the brand’s high-end offerings. To accommodate Lekker Home's complex product structure, Overdose. developed a bespoke integration of Acumatica with the Magento platform.  
Overdose. expertly balanced Lekker Home's desire for a personalised site with its need to have an extremely user-friendly process for editing and creating content.

Beacon first engaged OD to migrate their website from M1 to M2, with a specific focus on improving the UX of the site and increasing the conversion rate to help them reach their financial targets online. Overdose. integrated the Adobe Commerce platform with Beacon's POS, PIM, Fulfilment and Inventory Systems to sync data between key business systems. These integrations allow Beacon to seamlessly sync their important e-commerce data to their back of house systems such as orders and customer information as well as simplify the process of creating products to improve efficiency for their teams.

Blundstone engaged Overdose following an intensive RFP to architect and integrate a new digital commerce solution, including the deployment of various unique localised front end store views for international markets and subsidiary brands under a single Magento commerce instance. Our relationship has matured to allow Overdose to support the growth of Blundstone through an ongoing tech and growth support retainer.

Through our ongoing partnership with Amer Sports, Overdose has helped launch a range of performance brands into the Australian market, including Wilson - which is the world's leading manufacturer of ball sports equipment, setting the standard for innovation and usability.

Signet partnered with Overdose. to digitally transform their legacy B2C and B2B business. The B2B customer grouping, SKU range and complex price tiering meant a deep Adobe Commerce M2 knowledge, and strong Business Analysis and PM skills were critical.

From their headquarters tucked away near the California Redwoods, Kokatat has been manufacturing revered paddle sports gear and apparel for nearly 50 years. They are world-renowned for the finest and driest paddling gear manufactured locally in Arcata, CA. With a “by paddlers, for paddlers” approach, they are dedicated to their customers - and trusted by them.

Real Pet Food Company™ has been producing healthy and nutritious, real food for dogs and cats since 1994 with brands such as Billy and Margot and Farmers market available in Australia, China, New Zealand and the UK, and remains the industry's largest Chilled/Fresh pet food manufacturer.

The team at NZ Muscle partnered with Overdose to develop an integrated, omnichannel digital offering on Adobe Commerce Cloud to deliver an intuitive, personalised shopping experience for their discerning and loyal customers across channels, whilst continuing to test and refine new innovative ecommerce models, brands and offerings.

CULTIVER has a belief in finding enjoyment in the things we use most frequently, with their products bringing beauty and moments of appreciation to your daily ritual. At CULTIVER, they help you experience your living space as a place that reflects who you are, what you value, and how you aspire to live. Their products and experiences bring a touch of understated luxury to the familiar rituals that make up your everyday. It’s a welcomed return to the things that bring true value to our lives, that make you feel truly at home.

When Overdose. joined forces with CULTIVER, our intention was to transform this into their online presence, to better showcase their beautiful range of linen products.
By utilising the nimble nature of Shopify Plus, we were able to redefine their existing store to create a more beautiful and seamless online experience that can be easily refined and built upon over time to drive constant improvements. This re-skin includes powerful "build a set" functionality which provides customers with an easy way to purchase and save on configurable sheets and duvet sets.

Glue Store selected Overdose. and Shopify Plus to drive their Omnichannel Strategy by launching www.gluestore.com.au. Glue Store is the original ‘House of Brands’ premium retailer. They exist to deliver on-trend clothing, shoes and accessories from an aspirational brand assortment that empowers individuals to be fashion-leaders and live their lifestyles. The new website, built on the latest Shopify Plus architecture, boasts all the convenience of a modern e-commerce platform with click & collect, various payment options, live chat, intelligent search and on-site personalisation.

STIHL SHOP selected Overdose. and Adobe's Magento Open Source to help cement their place as a pioneer in the local industry by launching STIHLSHOP.co.nz, New Zealand’s first garden power tool e-commerce platform that allows you to buy online while still receiving the personal service and support customers have come to love from the four-time consecutive Consumer NZ People’s Choice winner.

Four Pillars Gin was born in 2013 when three friends and wine industry veterans decided to embark on their next adventure producing gin. Six years later, Four Pillars was named by the IWSC in London as the world's leading gin producer - now two years running. Four Pillars pride themselves on being modern Australian makers, who produce awarded and unique craft gins right here in Australia. Their brand is centred on combining intense creativity around gin with a huge passion for hospitality and fun.

Seed Heritage (Brandbank) partnered with Overdose Digital to evolve its digital presence and strategy across Australia & New Zealand. Working with our SEO, Paid Social, and Paid Search teams, Overdose was able to dramatically improve Seed’s presence across multiple channels and put in place several digital marketing strategies to support our business objectives, which were evolving rapidly throughout the early weeks of the COVID-19 pandemic.