Case Studies

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SEO
SEO : Swanndri
In early 2022, Swanndri joined hands with Overdose. in a strategic collaboration aimed at fortifying its organic online presence. With a deep understanding of Swanndri's values and market objectives, our team of SEO specialists crafted a comprehensive strategy encompassing in-depth competitor analysis, precise keyword research, fine-tuning of on-page SEO elements, strategic content planning, and enhancements in technical SEO aspects.
Shopify Plus
Lulusar
Through a desire to enhance operational efficiencies, Lulusar partnered with Overdose. Asia to assist them with a migrating from Adobe Commerce's Magento to Shopify Plus. During this partnership, Overdose. Asia assisted Lulusar with a full digital transformation through the complete design, construction and launch of their Shopify Plus website. We are honoured that this initial migration project has evolved into a long-standing partnership spanning years with a key focus on Lulusar's organic performance, driving impressive results.
Adobe Commerce
James Lane
Bart Group approached Overdose. Australia with the task of crafting a distinctive and bespoke website aligned with their vision. Drawing on the expertise of our Adobe Commerce developers and system architects, we designed a unique platform boasting an enriched catalog seamlessly integrated with a user-centric interface. Through the foundation of Adobe Commerce architecture, our creation offers an array of product variants, tailored shipping methods, customer reviews, and versatile payment choices, all harmoniously converging to deliver an exceptional customer service journey.
Shopify Plus
ECOYA
ECOYA approached Overdose. New Zealand to revamp their existing Shopify stores in Australia and New Zealand. Their goal was to enhance the online experience for their customers, showcase their full product range, and improve customer retention, ultimately leading to more repeat purchases. Overdose collaborated closely with the ECOYA team to infuse the website with personality and creativity, incorporating engaging imagery and language to delight users. The focus was on building an enjoyable and memorable shopping experience, which we believe is key to driving customer loyalty and brand advocacy.
SEO
SEO : Rembrandt
Since 2019, Rembrandt and Overdose. New Zealand has been crafting a digital extension of their personalised in-store experience onto the Shopify Storefront. Our mission, no small feat, is to ensure men across New Zealand look their best for every occasion. In response to a growing appetite for enhanced visibility, our collaborative journey took a new turn in 2023 with a focused 3-month SEO Project aimed at optimising Rembrandt's presence on Google Search.
Adobe Commerce
GlobeWest
The Overdose. Australia team embarked on a mission to revitalise GlobeWest's digital presence, resulting in the creation of a dynamic Adobe Commerce Magento 2 website, with refreshed functionality. This transformation not only enhances the B2B arm of their business with a revitalized user experience and enhanced features but also marks an exciting expansion into B2B2C offerings. Our primary objective was to create a seamless bridge between end-users and GlobeWest's trade clientele, setting the stage for direct-to-consumer engagement while prioritising an exceptional experience for their loyal trade partners.
Klaviyo / Yotpo
Nature Baby
Nature Baby and the Overdose. New Zealand team partnered together to build a custom automation series called 'The Journey' to guide customers through the various incredible stages of parenthood. Adobe Commerce's Magento and Klaviyo's clever integration syncs the data points in a customer's account, into Klaviyo as custom properties against the parent's profile. Through Klaviyo's Automated Flow capabilities, subscribers of The Journey receive special rewards and offers, helpful information, and expert advice from Nature Baby's community of practitioners, all tailored to each parent's stage and needs. In addition, we helped them find a new reviews solution, Yotpo. This proved as an ideal solution to Nature Baby’s problem, taking into account their specific requirements and expectations for customisation and product synergies across their tech stack.
Shopify Plus
Atomic Ski
The legendary partnership between the Overdose. Australia team and Amer Sports, spanning several years, continues to evolve with a new venture for Atomic. Atomic, under the Amer Sports umbrella, is set to establish a localised version of its global site using Shopify Plus. This entails the transformation of designs provided by Atomic global, refactored to harmonise with the Shopify Dawn theme.

The primary business objectives revolve around delivering a modern and sophisticated eCommerce experience tailored for Atomic customers. The initiative aims to align the brand seamlessly with the Shopify tech stack, thereby streamlining business operations for Amer Sports. This strategic move enables the Atomic team to leverage shared resources, including SAP integration, apps and a unified store structure with other Amer Sports brands, fostering efficiency and cohesion across the board.
Shopify Plus
Veuve Clicquot
The Overdose. Asia team had the privilege of working with Veuve Clicquot to create an unforgettable experiential concept that engaged media and consumers alike, establishing Clicquot as synonymous with elevated travel experiences and luxury lifestyle. The activation aimed to convey a sense of joy and optimism around occasion-based salience through luxury cues that were unmistakably Clicquot.
SEO
SEO : STIHL SHOP
STIHL's partnership with Overdose. dates back to 2019, but it's in the past year that we've embarked on an exciting SEO retainer journey. This marked a significant shift for STIHL SHOP, as they hadn't previously engaged in regular SEO activities. Recognising the untapped potential of the Organic Search channel, STIHL SHOP aimed to align it with their eCommerce goals for the upcoming year.
Shopify Plus
DMD Skin Sciences
Overdose. Asia collaborated with DMD Skin Sciences to undertake a comprehensive transformation of their existing Shopify store. Our team approached the project with a creative mindset, exploring innovative uses of Shopify to facilitate video consultations and seamless prescription integrations.

The outcome was a visually appealing and functional website, empowering customers to easily purchase online consultations, prescription products, and over-the-counter items. Patients could effortlessly book consultations, access their records, and review their consultation history. Moreover, Overdose.Asia delivered SEO migration and configuration services to enhance DMD Skin Sciences' digital presence in the niche medical category, catering to the growing demand for virtual medical consultations.
SEO
SEO : 3 Wise Men
Over the past year, the Overdose. SEO has has been collaborating with 3 Wise Men to orchestrate a comprehensive SEO strategy aimed at bolstering their organic presence within the competitive New Zealand market. Drawing upon the wealth of knowledge possessed by our seasoned SEO specialists and managers, we meticulously crafted and executed a highly effective SEO strategy. This encompassed a spectrum of essential components, including rigorous competitor analysis, precise keyword research, meticulous on-page SEO optimisation, strategic content planning and technical SEO enhancements, among others.

The outcome of this endeavour has been nothing short of impressive. Through our strategic approach, 3 Wise Men has achieved an impressive surge in online visibility, leading to heightened website traffic and, ultimately, increased revenue.
Shopify Plus
Georges Cameras
In collaboration with Georges Camera, Overdose. undertook the development of a custom website designed to showcase their exceptional customer service and high-quality products. With an extensive range of internationally renowned brands and exclusive pro accounts with Canon and Nikon, Georges sought to provide their customers with a seamless digital journey through their website.
Adobe Commerce
Amber
The Overdose. Australia crew have been working closely with the team at Amber to bring their vision to life through a seamless eCommerce website, with a truly enhanced online presence and intuitive features and smooth functionality. Our team of developers leveraged a highly customised Adobe Commerce architecture, resulting in a website that delivers an exceptional shopping journey for tiles, stone and bathroom ware, catering to both retail and trade customers.
Shopify Plus
Calexico
Calexico expanded their existing services with Overdose. to re-theme their Women's Shopify website and create a separate men's store, elevating the shopping experience for both their men and women clientele.

The new sites further complement the aesthetic of the international designers they stock, whilst creating a seamless user experience. With the additions of integrations such as Klaviyo, Gorgias and Boost for a more personalised service and the implementation of the convenient "Book a Styling Session" feature Calexico has ensured a truly exceptional and tailored shopping experience for their clients.
Adobe Commerce
James Lane
Bart Group approached Overdose. Australia with the task of crafting a distinctive and bespoke website aligned with their vision. Drawing on the expertise of our Adobe Commerce developers and system architects, we designed a unique platform boasting an enriched catalog seamlessly integrated with a user-centric interface. Through the foundation of Adobe Commerce architecture, our creation offers an array of product variants, tailored shipping methods, customer reviews, and versatile payment choices, all harmoniously converging to deliver an exceptional customer service journey.
Shopify Plus
FRANKIE4
The Overdose. Australia team collaborated with Frankie4 on a transformative project, focusing on the Retheme of their US, AU, and NZ websites. Together, we developed a customer experience that elevated the online experience and laid a foundation for future growth. Our shared goal was not only to refresh the website creatively but also to integrate innovative features that align with the commitment we take pride in, enhancing user experiences.
Klaviyo
ASM
The Overdose. New Zealand team partnered with the legends at ASM to architect an email strategy and designs in support of the AI League: FIFA World Cup Qatar 2022™ Edition an innovative AI-driven football manager mobile game.

For the duration of the FIFA World Cup Qatar 2022™ football fans around the globe made their predictions on Qatar match outcomes and battled across local and global leaderboards to unlock wearables for their unique team of four AI All-Star football collectible characters.
Shopify Plus
Remedy Drinks
Remedy Drinks sought a transformative shift from their existing platform, a commercial decision driven by the escalating maintenance costs. Their vision was to establish a future-proof website, adaptable to their business growth. A fresh design, mirroring their vibrant brand identity and health-conscious ethos, was also paramount.

Overdose. Australia embarked on a journey to craft a vibrant, brand-aligned design for Remedy's new Shopify Plus platform. The website's aesthetic appeal stands out as a highlight, breathing life into their digital presence. This Shopify Plus incarnation empowers Remedy Drinks with an array of built-in functionalities, tapping into Shopify's Markets, Payments and more.
commercetools
Cargo Crew
Cargo Crew enlisted Overdose. to create a custom platform that would support their complex operations spanning B2B, B2B2C, and D2C. Leveraging Antidote, the Overdose. x commercetools accelerator, we built a fully composable architecture built on top of commercetools and Algolia that would enable Cargo Crew to power their next wave of growth. With over 25 websites all operating on a single platform, the business can sell seamlessly across their local and international markets, with custom uniform portals available for key accounts. The solution curated for Cargo Crew includes customised IT functionality, and a deep integration with Klaviyo, providing the Cargo Crew team with the necessary tools and insights to digitally innovate at the same pace as their uniforms.
Shopify Plus
Crate & Barrel
The Overdose team partnered with the Proof Living team to create a new Crate & Barrel site for several international markets. Built on Shopify Plus, the tech stack also includes Shopify POS, Yotpo, Hubspot, Hoolah, Atome, GrabPay and Apple Pay. The Crate & Barrel team have overseen significant transformation and growth through COVID, exploring new digital channels to active brands & consumer engagement through to conversion.
commercetools
JAG
Overdose. was selected by APG & Co. to bring their digital vision to life. With a focus on delivering a truly customer-obsessed experience, our team leveraged cutting-edge technology to design and build a custom website unlike any other. Utilizing headless architecture and a combination of commercetools Frontend and commercetools, we created a one-of-a-kind site that offered a seamless and effortless user experience. This innovative approach empowered the APG & Co. team to work faster and more efficiently, freeing them from the constraints of traditional website architecture. The result was a truly unique and functional website that perfectly reflected APG & Co.'s values of creativity, resilience, and quality customer experience.
Adobe Commerce
PetBarn
Overdose. joined forces with PetBarn to pick up and run an epic challenge of launching their Adobe Commerce site. In only 12 months, together, we all put our boots on and got to work and successfully optimised the site, launching it live with a real bang!

Evidence of a well-grounded partnership, Petbarn tapped into Overdose's global talent pool with speed to market being front of mind and allowed us to bring our expertise to the table to help Petbarn enable their customers to be better pet parents.
Adobe
Stihl Shop
STIHL SHOP selected Overdose. and Adobe to help cement their place as a pioneer in the local industry by launching their first B2C e-commerce platform that allows customers to buy online while still receiving the personal service and support customers have come to love from the award winning brand.
Shopify
Wilson Sport
Overdose was engaged by Wilson - the world's leading manufacturer of ball sports equipment to design and build a beautiful new storefront on Shopify to support its regional Direct to consumer business. Overdose built a custom theme to reflect the brand personality, with many tactical features to optimise conversion and user experience. Integration was managed between Shopify & SAP to support the seamless flow of data between systems and ensure easy management of orders, inventory, fulfilment & refunds via their PICK system.
Adobe Commerce
Blundstone
Blundstone engaged Overdose following an intensive RFP to architect and integrate a new digital commerce solution, including the deployment of various unique localised front end store views for international markets and subsidiary brands under a single Magento commerce instance. Our relationship has matured to allow Overdose to support the growth of Blundstone through an ongoing tech and growth support retainer.
Shopify
ALDO
To enhance their digital e-commerce presence. ALDO elected The Overdose. team to improve their website user experience, with a focus on driving online revenue to their Shopify store. Our goal was to create a complete growth strategy for ALDO in The Philippines, which included implementing and recommending strategies to enhance user journeys, improve conversion rates, and scale the online business using SEO best practices.

Our team was dedicated to ensuring that every aspect of the customer journey was optimized, from the moment they landed on the site to the point of purchase. We industriously identified areas for improvement and implemented the necessary changes to create a seamless user experience. We are proud of the results achieved, which have helped ALDO to establish a stronger digital footprint and grow their online revenue.
commercetools
SABA
APG & Co. engaged Overdose. to deliver on their digital vision, prioritising an unparalleled customer-centric experience. Our team harnessed modern composable frameworks to construct a technology architecture that could support multiple brand websites including Saba, Sportcraft and JAG. The outcome was a singular platform that seamlessly and effortlessly catered to user needs, whilst the composable approach empowered the APG & Co. team, enabling them to operate with enhanced speed and efficiency, detaching them from the confines of traditional website design and devops workflows.
BigCommerce
Kokatat
From their headquarters tucked away near the California Redwoods, Kokatat has been manufacturing revered paddle sports gear and apparel for nearly 50 years. They are world-renowned for the finest and driest paddling gear manufactured locally in Arcata, CA. With a “by paddlers, for paddlers” approach, they are dedicated to their customers - and trusted by them.
Adobe Commerce
Lekker Home
Overdose. performed a strategic design audit to understand the interior designers' motivations, intent, and desired journey, resulting in a modern design that complements the brand’s high-end offerings. To accommodate Lekker Home's complex product structure, Overdose. developed a bespoke integration of Acumatica with the Magento platform.  
Overdose. expertly balanced Lekker Home's desire for a personalised site with its need to have an extremely user-friendly process for editing and creating content.
Adobe Commerce
ASICS NZ
The Overdose Auckland team partnered with Brittain Wynyard to build the New Zealand ASICS site. We had an aggressive timeline to get this site live and delivery needed to be on the money. Due to our tight relationship, delivery ran like a well-oiled machine with the project team smashing the build-out in time for Xmas.

The new site boasts a beautiful mobile to desktop responsive front-end, with integrations to Accredo POS, QOR content management, OneASICs, Klaviyo, & Klevu.
CM360 / Google DV360
ASICS Programmatic
ASICS is at the forefront of footwear technology and offers high-quality performance and sports shoes for all types of sports and participants.

Overdose. has been a long-standing partner of ASICS, assisting with their digital marketing efforts and strategy. We introduced programmatic activation as a crucial layer of activity to expand the brand's reach and improve audience segmentation, resulting in enhanced performance and establishing programmatic as a key element of ASICS NZ's long-term digital strategy.
Adobe Commerce
Woop Data
Woop elected Overdose. to build a completely custom and unique website that matched their vision for a food box subscription service like nothing else on the market. Using the extensive knowledge of our Adobe Commerce developers and system architects we were able to create a one of a kind site that offered a powerful subscription service with a seamless user experience. Based on highly customised Adobe Commerce architecture, this website offers varied recipe combinations, a custom-built review platform, flexible subscriptions, live chat and thoughtful pop-ups to provide a customer-first service.
Adobe Commerce
Animates
Built on Adobe Commerce Cloud, Animates has worked in collaboration with Overdose to improve UX and stability. Complex initiatives included Repeat Delivery subscriptions, Click and Collect and Same-Day-Delivery shipping options with a major focus on ensuring that the stock availability in their store network is available online for customers throughout the purchasing journey and is clearly communicated so that pet-owners can choose the best options for their pets' needs. This is balanced with the bespoke requirements of fulfilling orders from stores with fast-moving inventory on a day-to-day basis by highlighting Same-Day-Delivery orders as the priority fulfilment orders and address validation with NZ Post to ensure that online orders make it to their destination with the couriers.
BigCommerce
Theo Chocolate
Theo's team is small and they needed to be able to run their eCommerce website with minimal staff. They needed to find tools that they could use to manage the business long-term, yet still be able to enhance it as operations allow. Overdose. began working with Theo early in their discovery and helped define requirements/features for both B2B and B2C eCommerce. Next, we led a platform-agnostic review of eCommerce platforms providing a comparison based on the recently defined features. This gave the Theo team a foundation to make good decisions and be in control of their eCommerce.
commercetools
Sportscraft
Overdose. was selected by APG & Co. to bring their digital vision to life. With a focus on delivering a truly customer-obsessed experience, our team leveraged cutting-edge technology to design and build a custom website unlike any other. Utilizing headless architecture and a combination of commercetools Frontend and commercetools, we created a one-of-a-kind site that offered a seamless and effortless user experience. This innovative approach empowered the APG & Co. team to work faster and more efficiently, freeing them from the constraints of traditional website architecture. The result was a truly unique and functional website that perfectly reflected APG & Co.'s values of creativity, resilience, and quality customer experience.
Shopify Plus
Salomon
With a global relaunch set in motion, Overdose. worked in collaboration to deliver improved site design and functionality. Salomon was previously managing a Shopify theme which hadn’t been updated over time to cater for updated brand guidelines. This led us to upgrade their site with Shopify 2.0 functionality, mainly to improve the inconsistency across design and functionality across the site and inconsistencies in the data management, making it more efficient to manage.

The Salomon project is a Shopify plus build with a Klaviyo and Boost commerce integration, along with Stamped for reviews. Rolling sites out across various countries, the optimised architecture provides greater flexibility in managing the site and better capacity in supporting marketing efforts.
Headless CMS Platform
Beany
The Overdose. New Zealand team worked closely with Beany to develop a modern, optimised content management system that promotes their brand and services. The goal was to create a brochure site that would act as a point of reference for potential customers and generate leads and enquiries for their affordable accounting offering. The headless tech stack, a combination of Nextjs, Prismic, and Vercel, allowed for the creation of localised storefronts operating from a single instance of the stack, covering Australia, New Zealand, and the United Kingdom markets.
Shopify Plus
Healthy Options
The Overdose. Asia team were privileged to partner with Health Options to implement a theme rebuild of their existing Shopify site. Our team redesigned the entire site with a focus on providing new functionalities, improving speed and customer experience, maximising operational efficiencies and defining unique experiences by category segments. To achieve this, we utilised an impressive tech stack comprising of Shopify, Dotdigital, Nosto, Boost Commerce, Gorgias and Okendo. The end result was a transformed site that exceeded the client's expectations.
BigCommerce
HealthPost
Over the years, HealthPost have positively influenced the personal lives of millions of people. But they understand that the data they've been fortunate to build over the years can be further leveraged to deliver more meaningful consumer experiences and drive better business outcomes.

HealthPost partnered with Overdose. to build a flexible, scalable and purpose-built Business Intelligence environment that satiated the needs of their Ecommerce, Marketing and Commercial teams. For this to be truly useful, the undertaking needed to strategically address the entire lifecycle from data collection to integration to analysis to action.
Adobe Commerce
3 Wise Men
Over the course of several years, Overdose. has had the privilege of working closely with 3 Wise Men to support their digital marketing strategies and re-establish their online presence in the New Zealand market. As a leading provider of affordable high-quality men's wear, 3 Wise Men faced the challenge of increasing customer centricity and long-term customer value. Through a strong and sustainable customer retention strategy across multiple key channels, the collaborative efforts between Overdose. and 3 Wise Men have successfully re-established the brand as a key player in the men's wear market.
Adobe Commerce
Hunting & Fishing New Zealand
The Overdose. Auckland team successfully transformed the world-famous-in-New-Zealand, Hunting & Fishing NZ online platform into a seamless omnichannel shopping experience. By partnering with industry-leading technology providers such as Adobe Commerce, Akeneo, and Unbxd Inc, they were able to bring the best outdoor brands directly to customers. With a focus on delivering quality and convenience, Hunting & Fishing NZ's digital relaunch has revolutionized the way New Zealanders shop for their favourite outdoor gear.
Shopify Plus
Rembrandt
Rembrandt selected Overdose. and Shopify to drive their eCommerce strategy for the New Zealand and Australian websites. Overdose. works closely with Rembrandt to deliver an exceptional UX across all touch points of the website and email marketing to communicate their mission: Helping men feel great with the right fit. Their website offers all the convenience of a modern eCommerce platform with live chat, extensive sizing support, product recommendations, a booking system for their in-store made-to-measure and suit hire practices + various payment options.
Adobe Commerce
Kitchen Things
Overdose. had the opportunity to collaborate with Kitchen Things to create a fully-functional e-commerce website that supports their customers' multi-touchpoint buying journey while assisting in-store sales staff through a comprehensive marketing and tech strategy. Our team was also entrusted with migrating Kitchen Things from BigCommerce to Adobe Commerce Cloud to enhance their online experience.
Facebook / Google / Instagram / Tiktok
North Beach
Establishing close ties together over the past 3 years, North Beach has utilised Overdose.s' Marketing services. Through the partnership, North Beach has leveraged Overdose.s' extensive knowledge in META and Google Ads to structure a consistent always-on strategy, and execute seasonal campaigns in order to capitalise on opportunities and drive revenue. Through tactical investment, placement and creative testing across META and Google Ads, North Beach has experienced strong growth in their online presence.

Adobe Commerce
Barkers
As part of this project, the Overdose. team worked with Barkers to rebuild their Adobe Commerce Magento 1 site to the Magento 2.4 Commerce Cloud Platform to leverage the feature-rich core functionality. Our objectives were to improve specific functionality of the site to optimise the user experience such as flexible delivery options, provide visibility of physical store stock availability and the loyalty program and simplify the operation of the solution where possible for creating and managing website content and product data.
Shopify Plus
Bata Shoe
Originally, Bata set out to ‘Shoe the World’. Today Bata is the No.1 global footwear company and an international fashion icon. Founded in then Czechoslovakia in 1894, Bata has grown to be a leading footwear manufacturer in Singapore and operates a retail chain of more than 40 stores. Home to Bata

Bata Singapore engaged Overdose. to take over their existing brand.com, along with SEO, CRO and Digital Marketing support. We then migrated the site from Adobe Commerce to Shopify Plus.
Google Ads / Youtube
Cycology
The Overdose. Australia team had the privilege of collaborating with Cycology on their digital marketing campaigns across multiple platforms such as Google, Meta, and YouTube. We worked across multiple regions including Australia, the US, Europe, and the UK, as we geared up for peak season in 2022. Together, Overdose. Australia and Cycology explored various strategies to highlight the brand’s distinctiveness and its designs in a fiercely competitive market. Our focus was on developing campaigns that deliver tangible results and create a memorable experience for the end customer.
Shopify Plus
RJ Living
RJ Living engaged Overdose. to deliver their new Shopify Plus website, leveraging AR product visualisation using Plattar, SearchSpring category merchandising and a re-designed UX/UI. As a long-term partner, we have worked together across marketing, SEO and email strategies, with the new site complementing these activities to drive overall growth.
Adobe Commerce
Lagardere
Lagardere chose Overdose. to build a completely custom and unique website that matched their vision for a Duty-Free Airport Shopping experience like nothing else on the market. Using the extensive knowledge of our Adobe Commerce Cloud developers and system architects we were able to create a one-of-a-kind site that offered a powerful and seamless user experience. Based on a customised Adobe Commerce Cloud architecture, this website offers varied product combinations, subscriptions, live chat and thoughtful pop-ups to provide a customer-first service.

Adobe Commerce
Signet
Signet partnered with Overdose. to digitally transform their legacy B2C and B2B business. The B2B customer grouping, SKU range and complex price tiering meant a deep Adobe Commerce M2 knowledge, and strong Business Analysis and PM skills were critical.
Adobe Commerce
MAX
Max engaged Overdose. to re-platform the Max website to the Adobe Commerce Magento 2.4 Commerce Cloud Platform to leverage the feature rich core functionality and optimise the user experience through a mobile-first design. This website offers a seamless cross-device user experience with a detailed loyalty program, multiple delivery offers, and a complex Ontempo integration to allow for consistency across Max's key business systems.
Shopify Plus
Whiskers N Paws
OD's Client Success team worked in concert with the Whiskers N Paws in-house team to orchestrate a complete eCommerce approach, covering SEO, SEM, website management and customer experience, all driven by data and OD's proprietary best practice.

Following solid improvements in SEO performance and customer acquisition via digital and email marketing, attention turned to the bottom of the funnel and Whiskers N Paws online store. Based on the first and zero-party data at hand, the decision was made to proceed with a new Shopify Plus Online Store, to be built on the new Dawn theme, leveraging all of Shopify 2.0’s newly available features.
Adobe Commerce
Sistema®
Sistema® approached Overdose. to complete a tech roadmap to deliver a digital solution for the Sistema® Plastics brand by implementing a scalable, global CMS to promote the corporate brand website and provide the necessary flexibility for development into regional-specific eCommerce initiatives as required.

Adobe Commerce Magento 2 was in part chosen as it natively supports retailers’ ability for multi-channel inventory, multi-currency, multi-domain, and multi-language all from a single installation, and whilst non-transactional in the beginning, flexibility is enabled for the organisation to simply implement b2c and b2b ecommerce.
Shopify Plus
Silver Fern Farms
Overdose. was engaged by Silver Fern Farms to help support the launch of their direct-to-consumer offering in America, commencing with a market research project to understand the competitive landscape, then undertaking creative UX/UI and subsequent development of the new assets on Shopify Plus. Post-launch, Overdose. has supported Silver Fern Farms through a blended Performance Marketing, SEO, Tech and Email Automation retainer.
Shopify / WordPress
Babydoll
Babydoll strives to take a digital-first approach to creating brand assets, and approached Overdose. for a comprehensive e-commerce solution and support across their portfolio of brands.

Historically, Babydoll utilised a Shopify site for their e-commerce needs however, this site did not achieve their CMS requirements for the organisation or align with its commerce ambitions. As a result, Overdose. developed a Headless Solution using WordPress Front End and Shopify as the transactional layer. This allowed Babydoll to maximise the flexibility of their brand story telling whilst enabling customers to transact seamlessly through the e-commerce functionality.
Adobe Commerce
Zoe & Morgan
A long-time client, Zoe & Morgan has been with Overdose. for 4+ years - As one of our Auckland team's original clients, we partnered with the Z&M team to redesign their Adobe Magento 1 site before further electing OD and Adobe Commerce to help migrate them from Magento 1 to Magento 2 Commerce Cloud. Boasting an online interactive ring size guide, purchasable engagement and wedding collections and most of all a beautiful, stylised UX design to reflect the essence and uniqueness of the brand.
Adobe Commerce
Merchant 1948
The Overdose. Auckland team joined forces with Overland for a massive digital relaunch of their online platform and presence. As a long-standing partner of Overland, Overdose. was tasked to relaunch their NZ and AU websites for both the Merchant 1948 and Mi Piaci brands on the Adobe Commerce, Magento 2.4 Commerce Cloud Platform, whilst managing various omni-channel complexities.
Facebook / Instagram
Fossil
For over 35 years, Fossil have been inspired to create one-of-a-kind accessories. What started as a humble watchmaking business has grown into a diverse portfolio of owned brands, including Fossil, Michele, Relic, Skagen and Zodiac, and licensed brands, Armani Exchange, Diesel, DKNY, Emporio Armani, kate spade new york, Michael Kors, PUMA and Tory Burch. Together, they are committed to delivering the best in design and innovation through an assortment of traditional watches, smartwatches powered by Google, one-of-a-kind handbags, jewelry and small leather goods and more.

Overdose. wanted to help Fossil measure the impact that paid Social ads across the Meta platform have on Search activity for the brand in driving online sales. They also wanted to better understand the value of Facebook and Instagram ad campaigns within Fossil’s marketing mix.
Adobe Commerce
WOOP!
Woop elected Overdose. to build a completely custom and unique website that matched their vision for a food box subscription service like nothing else on the market. Using the extensive knowledge of our Adobe Commerce developers and system architects we were able to create a one of a kind site that offered a powerful subscription service with a seamless user experience. Based on highly customised Adobe Commerce architecture, this website offers varied recipe combinations, a custom-built review platform, flexible subscriptions, live chat and thoughtful pop-ups to provide a customer-first service.
Adobe Commerce
Beacon Lighting
Beacon first engaged OD to migrate their website from M1 to M2, with a specific focus on improving the UX of the site and increasing the conversion rate to help them reach their financial targets online. Overdose. integrated the Adobe Commerce platform with Beacon's POS, PIM, Fulfilment and Inventory Systems to sync data between key business systems. These integrations allow Beacon to seamlessly sync their important e-commerce data to their back of house systems such as orders and customer information as well as simplify the process of creating products to improve efficiency for their teams.
Shopify Plus
The Real Pet Food Company
Real Pet Food Company™ has been producing healthy and nutritious, real food for dogs and cats since 1994 with brands such as Billy and Margot and Farmers market available in Australia, China, New Zealand and the UK, and remains the industry's largest Chilled/Fresh pet food manufacturer.
Shopify Plus
CULTIVER
CULTIVER has a belief in finding enjoyment in the things we use most frequently, with their products bringing beauty and moments of appreciation to your daily ritual. At CULTIVER, they help you experience your living space as a place that reflects who you are, what you value, and how you aspire to live. Their products and experiences bring a touch of understated luxury to the familiar rituals that make up your everyday. It’s a welcomed return to the things that bring true value to our lives, that make you feel truly at home.

When Overdose. joined forces with CULTIVER, our intention was to transform this into their online presence, to better showcase their beautiful range of linen products.
By utilising the nimble nature of Shopify Plus, we were able to redefine their existing store to create a more beautiful and seamless online experience that can be easily refined and built upon over time to drive constant improvements. This re-skin includes powerful "build a set" functionality which provides customers with an easy way to purchase and save on configurable sheets and duvet sets.
Shopify Plus
Glue Store
Glue Store selected Overdose. and Shopify Plus to drive their Omnichannel Strategy by launching www.gluestore.com.au. Glue Store is the original ‘House of Brands’ premium retailer. They exist to deliver on-trend clothing, shoes and accessories from an aspirational brand assortment that empowers individuals to be fashion-leaders and live their lifestyles. The new website, built on the latest Shopify Plus architecture, boasts all the convenience of a modern e-commerce platform with click & collect, various payment options, live chat, intelligent search and on-site personalisation.
Salesforce Commerce Cloud
Seed Heritage
Seed Heritage (Brandbank) partnered with Overdose Digital to evolve its digital presence and strategy across Australia & New Zealand. Working with our SEO, Paid Social, and Paid Search teams, Overdose was able to dramatically improve Seed’s presence across multiple channels and put in place several digital marketing strategies to support our business objectives, which were evolving rapidly throughout the early weeks of the COVID-19 pandemic.
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