commercetools Partner of the Year 2023, 2024

Platform Overview

As a prominent player in the commercetools ecosystem, we boast a wealth of experience and deep expertise in strategy, design, development, and optimisation.

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commercetools

We operate across APAC & the United States, with a team of 80 dedicated to our composable practice resulting in our robust partnership support network with a variety of leading MACH technologies.

“Embracing the MACH principles, we set on a Headless journey with Overdose. and didn't look back. Revitalising our website was a key priority as we looked for the right foundations to bring our brand to life to our customers. With the freedom of selecting our own tools and services, we completely rethought the way we managed and use our product, price, inventory and order data across all our channels. We opted for API-driven integrations to enhance performance, reduce latency and ensure data integrity between our systems so our teams can focus on telling our brand story and provide our customers with the best online services”
Carina Micheal, Group Head of Technology
- APG & Co.

“At APG & Co, we're always looking for the best tools and services to help us tell our brand story and provide our customers with the best online experience. When we set out to revamp the website for JAG, we were excited about the power of selecting new tools and services to create seamless shopping journeys. And we found just that - with Overdose, we were able to completely rethink the ecommerce experience across all our channels. Moving to a headless stack, driven by API integrations, has improved site performance and built operational efficiencies which has allowed the team to focus on enhancing the total online experience for our customers.”
Alice Michael, Head of Ecommerce & Operations
- APG & Co.

OVERDOSE

Composable Specialists

As a prominent player in the commercetools ecosystem, we boast a wealth of experience and deep expertise in strategy, design, development, and optimization. Our commitment to the growth and capability of our global commercetools team is unwavering, with substantial investments made in both talent, IP and processes. By maintaining close ties with the commercetools team around the globe, we remain at the forefront of innovation, guaranteeing our clients receive the latest and most cutting-edge digital solutions.

Todd Welling

Founder & Group Chief Strategy Officer

Nikolai Mouraviev

Group Chief Technical Officer

Phil McPhee

Head of Composable Practice
APAC

Laura Jackson

CEO
Australia

Adam Ellington

Group VP Strategy
Global

Paul Pritchard

Group Chief Executive Officer

Michelle Munro

Project Manager
Sydney

Eddie Turkington

Program Director
APAC

Belal Al Mazlom

Frontend Technical Lead
Melbourne

Chris McCullough

Vice President of Growth
Americas

Jenny Mesdag

CEO
Americas

Ryan Delaney

Group Chief Experience Officer

Mel Tannin

Project Lead
Melbourne & New Zealand

Andrew Kett

Tech Director
Auckland

Kathrin Goede-Hayes

Senior Project Manager
Auckland

CASE STUDIES

In good company.

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Cargo Crew

Cargo Crew enlisted Overdose. to create a custom platform that would support their complex operations spanning B2B, B2B2C, and D2C. Leveraging Antidote, the Overdose. x commercetools accelerator, we built a fully composable architecture built on top of commercetools and Algolia that would enable Cargo Crew to power their next wave of growth. With over 25 websites all operating on a single platform, the business can sell seamlessly across their local and international markets, with custom uniform portals available for key accounts. The solution curated for Cargo Crew includes customised IT functionality, and a deep integration with Klaviyo, providing the Cargo Crew team with the necessary tools and insights to digitally innovate at the same pace as their uniforms.

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SABA

APG & Co. engaged Overdose. to deliver on their digital vision, prioritising an unparalleled customer-centric experience. Our team harnessed modern composable frameworks to construct a technology architecture that could support multiple brand websites including Saba, Sportcraft and JAG. The outcome was a singular platform that seamlessly and effortlessly catered to user needs, whilst the composable approach empowered the APG & Co. team, enabling them to operate with enhanced speed and efficiency, detaching them from the confines of traditional website design and devops workflows.

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JAG

Overdose. was selected by APG & Co. to bring their digital vision to life. With a focus on delivering a truly customer-obsessed experience, our team leveraged cutting-edge technology to design and build a custom website unlike any other. Utilizing headless architecture and a combination of commercetools Frontend and commercetools, we created a one-of-a-kind site that offered a seamless and effortless user experience. This innovative approach empowered the APG & Co. team to work faster and more efficiently, freeing them from the constraints of traditional website architecture. The result was a truly unique and functional website that perfectly reflected APG & Co.'s values of creativity, resilience, and quality customer experience.

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Composable Partner Ecosystem

commercetools as a founding member of the MACH Alliance takes a leading-edge API approach allows for a wide array of enterprise-grade integrations across the ecommerce ecosystem. Our commercetools accelerator leverages best in class frontend frameworks, married with a tried and trusted approach to integration and merchandising tools allowing merchants to efficiently maximise TTV and reduce implementation complexity and cost.

TECHNOLOGY PARTNERS

you're in good company.

We partner with a select group of high-growth B2C Retailers & B2B Suppliers seeking accelerated growth in competitive markets. Overdose. is a commercetools Global Select Partner, with many complex enterprise builds to our name. We leverage our broad capabilities across the commerce product lifecycle to deliver market-leading digital solutions built on suites of best-in-class technologies.