“The digital industry is currently witnessing a large step change driven by the data privacy focus. This will fundamentally change how we collect data and communicate with customers.
Businesses that navigate through this purposefully are going to be the leaders of this new world. It's not just about implementing a new data platform. It's about being able to align all consumer & marketing touch-points towards acquiring better customer data while respecting user consent.
First-Party Data Strategy, Customer Data Platforms are no longer just buzzwords.”Kaustubh Joshi (KJ).
We’ve traditionally seen plenty of time spent on acquisition reporting: Sessions, Conversion rate, Average Order value, ROAS, CPT – businesses know it all.
Unfortunately, that leaves little to no time to focuson customers you’ve already acquired.
What are your top customer cohorts? How frequently do they purchase? What are their product affinities? What’s their value to your business for every year of engagement? Who is due for a repurchase? Who is churning?
Overdose’s Re10sion tool transforms seemingly simple customer data into super-powered actionable insights.
The industry push towards user privacy is for the better and will drive the next round of innovation in marketing and analytics.
The next two years will see Customer Data Platforms (CDPs) coming to the forefront.
A CDP helps you build a true Single Customer View by continually enriching your first-party data.
It doesn’t stop there. It can then activate this audience knowledge into downstream marketing platforms such as Facebook, Google Ads, Email, and others.
The result? You’re saying the right things, at the right time, to the right people, across all of your channels in complete symphony.
Gone are the days of broken, uncoordinated campaigns managed in unconnected platforms.
Personalised 1-1 marketing at scale is a reality.
Deterministic attribution methods such as ‘last click’, ‘first click’ and others are proving to be inadequate in this fluid multi-touch world.
The very foundation of these attribution methods crumbles when a user cannot be reliably identified across multiple devices, browsers and timeframes during a purchase journey. But that’s literally every user.
With growing privacy regulations and the phase-out of cookies, there’s a need for progressive methods that look at attribution from a completely different lens.
Enter the power of Machine learning and probabilistic attribution. Understand the true value of your marketing efforts.
Analytics frameworks are typically geared to cater to the most common user flows expected in an eCommerce world.
We love standards. But we absolutely embrace innovation. And your unique customer experiences deserve their own tailored trackingsetups.
We help you supercharge your innovation with solid data.
The next couple of years will see some of the biggest shifts in advertising and tracking as we know it.
With key industry players taking a stand, change has to follow. Apple’s iOS 14 update was just the catalyst to kickstart the process.
OD has been keeping a close eye to guide you through these changes and help stay ahead of the curve.
OD’s server side tracking solution is an answer to mitigate several of the impacts from ITP restrictions applied from the iOS 14 update.
It’s not just about the creative, copy, budgets and placements.
The quality of your conversion tracking setup plays an equally important role in determining your campaign performances and audience quality.
Good data with the right parameters can fuel better audiences, better learning and better attribution.
Google Ads? TikTok? Facebook? Snapchat? Pinterest? No matter the Marketing platform, we can help you set up top-notch conversion and event tracking.
Even the most sophisticated digital businesses today suffer from inaccurate, unreliable tracking setups that are silently eating away from their true potential.
Bad data means poor marketing performances. Means more excel spreadsheets. Means productive man-hours wasted. Means potentially bad decisions.
We fix that for you. OD audits tracking holistically, covering the dataLayer, Analytics, Tag Management, Marketing Pixels and anything else that’s relevant.
Do you serve customers beyond online touchpoints? Physical stores? Events? Your business is multi-dimensional. So should your reporting be too.
No more exports into spreadsheets with countless lookups.
Get all your data into visual, live, multi-platform BI.
Some top-notch brands are super charging their business with great data.