Overdose Presents

Overdose. Peak Season Power Series

Overdose. present a fast-paced, 6-week program designed to elevate your peak season strategy for 2024-2025.

In each 30-minute episode, Overdose’s digital experts deliver actionable insights and functional empowerment tailored for eCommerce professionals. Expect 20-mins of focused highlights, followed by a short open Q&A, and a final summary. 

This series is all about being practical, no BS—no sales pitch, just valuable content to fuel your growth. Get ready to leave each session with new ideas and tactics you can implement immediately.
#001 : Email Cut-Through
In this first episode of the Overdose. Peak Season Power Series, raise your holiday sales and learn how to leverage consumer insights, refine automation workflows, and optimise A/B testing for peak results.
#002 : Maximising Conversions
For part two in the series, let's get your website humming in time for peak season! Explore CRO + UX strategies that are driven by data to enhance your website’s performance where it matters most.
#003 : SEM & SEO Success
Episode three is where we gear up for Black Friday with a power-packed session on SEO and SEM! Discover key strategies to boost your website's visibility, drive traffic, and maximise conversions during the year's biggest shopping event.
#004 : Always On vs. Peak
Episode four leads us to ask, are you curious about balancing always-on advertising with the intensity of BFCM campaigns? We’ll explore the best practices for keeping your funnel full year-round while making a powerful impact during the high-stakes BFCM season.
#005 : Media Planning
In episode 5, we’ll dive into best practices for selecting the right paid channels and targeting the audiences that matter most during this crucial shopping period. From refining your ad strategy to maximising ROI, we’ll equip you with the tools to make informed decisions and drive success this Black Friday Cyber Monday.