Founded in 2006, commercetools is a next-generation software technology platform that offers a true cloud commerce platform, providing the building blocks for the new digital commerce age. Their leading-edge API approach helps retailers create brand value by empowering commerce teams to design unique and engaging digital commerce experiences everywhere – today and in the future. Their agile, “componentized” architecture improves profitability by significantly reducing development time and resources required to migrate to modern commerce technology and meet new customer demands. It is a great starting point for customized microservices.
Addressing Audiences Across All Digital Touchpoints
The headless commerce platform separates frontend and backend functionality. As such, commercetools enables businesses to create seamless shopping experiences across all digital touchpoints. Their flexible API allows brands to engage with customers via webshops, mobile apps, voice assistants, AR/VR applications, social networks, and others.
Microservices for Innovators
commercetools offers a catalogue of 300+ API endpoints for commerce projects which can be selected á la carte. The benefit: the modular architecture enables brands to rapidly build new customized services for customers, iterate quickly, and run new business models at a global scale.
Fast and secure technology for global digital commerce. With commercetools, merchants can easily handle complex business models, using its highly scalable, modern cloud infrastructure.
With commercetools’ “headless” approach, merchants can quickly create Progressive Web Apps (PWAs) and native apps for iOS and Android, building inspiring shopping experiences for any mobile device.
Internet of Things (IoT)
The Internet of Things connects a wide variety of devices. Simply integrate buy buttons, connected cars, smart home applications and many more, thanks to the flexible commercetools API.
Chatbots are increasingly being integrated into digital offerings to help customers with their automated processes. Thanks to its flexible API, these intelligent helpers can communicate directly with the commercetools platform.
Become a platform provider with commercetools. Create your digital marketplace, integrate third-party vendors, and offer millions of products through our scalable cloud platform.
Social Commerce Solution
This solution helps merchants distribute products through popular social media channels. Present products on Facebook, Pinterest, etc. with a few clicks, and turn fans and followers into customers.
The commercetools Merchant Center helps merchants handle their most critical data and processes while keeping up with changing market conditions. Its intuitive user interface lets merchants manage product data, orders, and customer data for all retail channels. Additional functions, such as configurable forms and batch processing, allow merchants to quickly and easily complete daily tasks.
Manage all customers’ data in one easy-to-use interface. From customer profiles to customer segmentation, to order management, commercetools’ Merchant Center offers customer service representatives the tools they need to give customers the highest level of service.
Manage Complex Catalogs (PIM)
commercetools has a Product Information Management (PIM) already built in natively – no installation or integration required! Simply log into the web app and take control of catalog data, add new attributes, bulk edit variants and maintain retail channels.
Use commercetools’ robust promotion builder interface to model complex product/cart-level discounts and coupon codes. Rules can be exported in a friendly, text-based format, allowing for templatized discounts to be quickly created.
commercetools’ headless, API-first, and cloud-native nature is conducive to adding functionality and connecting the platform. As such, bringing in tools and solutions within the business environment is easier now than ever – they also look, feel, and function as one cohesive family.
Modern Commerce Components
Building a Best-of-Breed architecture is not a one-size-fits-all approach. It’s about getting the right features that fulfill the needs of the business environment and projects. The commercetools marketplace contains a growing variety of solutions that provide many options for those different needs. These solutions are class-leading, scalable, and easy to work with – allowing for a modern ecosystem while enhancing the commerce experience.
Quality Control and Standardization
The commercetools Integration Marketplace only contains solutions that play well with the commercetools platform. All of the extensions and integrations are designed with standardized best practices in mind and go through a rigorous quality control process.
What is MACH?
MACH is a theoretical approach behind Service Oriented technology solutions in a highly-decoupled, technology-agnostic ,and best-of-breed approach. This is the antithesis to a monolithic approach often seen in traditional enterprise technology.
“MACH” stands for Microservices based, API-first, Cloud-native SaaS, and Headless.
Microservices based: Individual pieces of business functionality that are independently developed, deployed, and managed.
API-first: All functionality is exposed through an API.
Cloud-native SaaS: SaaS that leverages the cloud, beyond storage and hosting, including elastic scaling and automatically updating.
Headless: Front-end presentation is decoupled from back-end logic and channel, programming language, and is framework agnostic.
The core tenant of MACH is that it places the control of platform selection with the Merchant, where individual solutions are interchangeable at marginal cost and high speed on a path of continuous improvement as technology services evolve and new products enter the market.
MACH Alliance Origins
Modern technology has evolved, enabling new ways to think about and do business. the MACH Alliance was established to help companies take advantage of the most innovative and flexible enterprise technologies available, and to break the release cycle.
The MACH Alliance is an industry body founded by associated technology platforms to advance this practice of product evolution and native interoperability of their solutions for the benefit of the wider ecosystem. Counting 15 members at launch in 2020, the MACH Alliance is set to grow and expand over the coming years.
The goal of the MACH Alliance is to help enterprise organizations navigate the complex modern technology landscape. They aim to guide and show how businesses can benefit from open tech ecosystems that are Microservices based, API-first, Cloud-native SaaS and Headless.
commercetools is a next-generation SaaS platform that offers a true cloud, headless commerce platform, providing the building blocks for the new age digital commerce. A founding member of the MACH Alliance, commercetools' leading-edge API approach allows for a wide array of enterprise-grade integrations across the ecommerce ecosystem.