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Kristy Malik @ Lexer
#080 : This week on Chill, we chat with Kristy Malik, The VP of Customer Success Lexer!
Lexer is a SaaS customer data platform helping customer-first enterprise businesses put data to work, to genuinely understand and engage their current and future customers.
With 17 years of marketing and advertising communications experience, specialising in CRM, customer engagement, direct and digital, Kristy is a customer advocate with a passion for delivering a greater synergy between data and creativity and the output this can deliver; from product or service to different ways of talking to, and interacting with customers and consumers, as well as helping to manage and reduce business risk.
Overdose.’s Chief Data Officer, Kaustubh and Kristy will discuss why a CDP needs to be on the roadmap for every customer-focused business, along with the nitty gritties involved to ensure ongoing success, customer delight and return on investment.