Amber

Platform

Adobe Commerce

SERVICES

Analytics Implementation, Creative, Data, Platform Implementation, Search, SEO Migration, Systems Architecture, Technology

Amber provides hard flooring advice, service and solutions to customers, with their core business being in floor tiles, wall tiles, natural stone, pavers, retaining walls and artificial grass.
With 40 years of experience, Amber has been able to establish a strong marketing presence, successful Franchisees across multiple states in Australia and an excellent customer brand perception and sentiments of value. They’re always on the pulse of what’s going on in the design world - in fact, their full-time product team searches the globe to bring you the latest trends.

The Overdose. Australia crew have been working closely with the team at Amber to bring their vision to life through a seamless eCommerce website, with a truly enhanced online presence and intuitive features and smooth functionality. Our team of developers leveraged a highly customised Adobe Commerce architecture, resulting in a website delivers an exceptional shopping journey for tiles and bathroom ware, catering to both retail and trade customers.

Throughout the process, we maintained close collaboration with Amber, understanding their desired user journey to design an optimal user experience and craft a distinctive website that not only catered to customer needs but also facilitated effortless transactions with our partners at Stripe.

Integrations

A pivotal aspect of this project was integrating the Adobe Commerce platform with Amber's ERP system, HarmoniQ. Through seamless synchronisation, products, orders, and customer data flowed effortlessly, ensuring a seamless experience for both trade customers and end-users alike.

The primary implementation focused on incorporating robust eCommerce functionality, including regional pricing, and accurately assigning users to their respective regions for purchases. This collaboration was particularly significant as Amber embarked on a transition towards an enhanced e-commerce experience through their new website.

Challenges

CHALLENGE #001

Unraveling the Maze of a Decentralised Franchise Network

Within the scope of the project, we were required to address the complexity and unify their diverse pricing structures across their franchise network.

SOLUTION

The team devised a tailored approach, harnessing the power of Adobe Commerce's Magento storefronts as distinct regions, ensuring seamless region-specific allocation for each franchise and enabling personalised price ranges.

CHALLENGE #002

Solutioning Location-Based Pricing

Whilst crafting an optimal experience for Amber's users, we encountered the nuanced challenge of accurately assigning regional pricing based on user location, and navigating past inaccuracies associated with IP-based allocation.

SOLUTION

We introduced a postcode pop-up, offering users the convenience of entering their postcode to ensure accurate regional assignment. Additionally, we implemented meticulous checkout validations based on shipping addresses to seamlessly align users with the appropriate price region.

CHALLENGE #003

Crafting an Online Experience Mirroring In-Store Ambiance

Amber aspired to replicate the seamless in-store buying journey within their online platform. This ambition encompassed not only mirroring the familiarity but also effectively presenting an assorted product portfolio, each with its distinctive attributes.

SOLUTION

A symbiotic alliance with the Amber team paved the way for delving into the intricacies of products nestled in the realm of edge cases. This approach honed user journeys and elevated the entirety of product pages. In tandem, in collaboration with our UX experts, we meticulously devised strategies for both visual and functional depictions of the diverse product range on the website.

CHALLENGE #004

Crafting Tailored Content

Amber aimed for a seamless integration of custom content throughout their website, seeking a feature that would effortlessly embed these elements across various sections, promoting ease of reuse.

SOLUTION

Overdose. harnessed the dynamic page builder functionality to create bespoke widgets and CMS blocks. This strategic approach empowered the Amber team with the prowess and adaptability to seamlessly infuse personalised content, all while upholding the stipulated design guidelines.

"The Overdose. team seamlessly integrated our ERP system with Adobe Commerce, allowing for smooth synchronisation of data. The website launch has significantly improved our e-commerce capabilities and streamlined our operations."

Paul Byrne
Head of Marketing
Amber

UX & UI

In our journey of crafting the perfect user experience and design for Amber, we had to dive deep into the challenges they were facing.

We began by dissecting their conventional offline sales labyrinth and seamlessly reassembling it in the digital realm. By orchestrating a symphony of streamlined purchase flows, optimizing the display of their prized offerings and choreographing a secure, intuitive checkout dance, we seamlessly drove Amber’s customers into the world of online shopping.

Together we weaved in regional personalisation by crafting a bespoke regional pricing cloak, paramount for Amber’s expansive reach. Marrying geolocation prowess with user preferences, we engineered an intricate mechanism that effortlessly tailors the pricing tapestry to each user’s location. The outcome? A symposium of personalised experiences that resonated with each visitor’s geographic heartbeat.

We acknowledged the ever-growing throng of mobile explorers, we unfurled a responsive design canvas. With an artist’s finesse, we shaped a design that elegantly morphed to embrace screens of all dimensions, ensuring a seamless spectacle irrespective of the device.

Through this adventure in design and user experience, we sorted out all the tricky parts. We made signing up a cinch, smoothed out the online shopping path, added a personal touch to pricing, made mobile browsing a breeze, and kept fine-tuning things along the way. This has made Amber’s customers happier, got them more involved, and turned more visitors into fans.