Within the scope of the project, we were required to address the complexity and unify their diverse pricing structures across their franchise network.
The team devised a tailored approach, harnessing the power of Adobe Commerce's Magento storefronts as distinct regions, ensuring seamless region-specific allocation for each franchise and enabling personalised price ranges.
Whilst crafting an optimal experience for Amber's users, we encountered the nuanced challenge of accurately assigning regional pricing based on user location, and navigating past inaccuracies associated with IP-based allocation.
We introduced a postcode pop-up, offering users the convenience of entering their postcode to ensure accurate regional assignment. Additionally, we implemented meticulous checkout validations based on shipping addresses to seamlessly align users with the appropriate price region.
Amber aimed for a seamless integration of custom content throughout their website, seeking a feature that would effortlessly embed these elements across various sections, promoting ease of reuse.
Overdose. harnessed the dynamic page builder functionality to create bespoke widgets and CMS blocks. This strategic approach empowered the Amber team with the prowess and adaptability to seamlessly infuse personalised content, all while upholding the stipulated design guidelines.
Amber aspired to replicate the seamless in-store buying journey within their online platform. This ambition encompassed not only mirroring the familiarity but also effectively presenting an assorted product portfolio, each with its distinctive attributes.
A symbiotic alliance with the Amber team paved the way for delving into the intricacies of products nestled in the realm of edge cases. This approach honed user journeys and elevated the entirety of product pages. In tandem, in collaboration with our UX experts, we meticulously devised strategies for both visual and functional depictions of the diverse product range on the website.
Amber faced a challenge familiar to many businesses: ensuring that the checkout process, the critical final stage of the customer journey, operates flawlessly. They sought to eliminate any potential sales drop-offs during this pivotal moment while maintaining a commitment to offering a broad spectrum of payment methods, from conventional card payments to the modern convenience of mobile wallets and Afterpay.
In partnership with Stripe, Amber seamlessly integrated "The Link", Stripe's one-click checkout product, into their system. This astute move not only eradicated the risk of abandoned sales but also empowered Amber to provide their customers with an extensive array of payment options. From traditional card transactions to the ease of mobile wallets and the flexibility of Afterpay, every preference was accommodated. The inclusion of "The Link" by Stripe brought an extra layer of convenience, enabling customers to complete their transactions with a single click, ultimately enriching the overall shopping experience.
We began by dissecting their conventional offline sales labyrinth and seamlessly reassembling it in the digital realm. By orchestrating a symphony of streamlined purchase flows, optimizing the display of their prized offerings and choreographing a secure, intuitive checkout dance, we seamlessly drove Amber’s customers into the world of online shopping.
Together we weaved in regional personalisation by crafting a bespoke regional pricing cloak, paramount for Amber’s expansive reach. Marrying geolocation prowess with user preferences, we engineered an intricate mechanism that effortlessly tailors the pricing tapestry to each user’s location. The outcome? A symposium of personalised experiences that resonated with each visitor’s geographic heartbeat.
We acknowledged the ever-growing throng of mobile explorers, we unfurled a responsive design canvas. With an artist’s finesse, we shaped a design that elegantly morphed to embrace screens of all dimensions, ensuring a seamless spectacle irrespective of the device.
Through this adventure in design and user experience, we sorted out all the tricky parts. We made signing up a cinch, smoothed out the online shopping path, added a personal touch to pricing, made mobile browsing a breeze, and kept fine-tuning things along the way. This has made Amber’s customers happier, got them more involved, and turned more visitors into fans.