The Overdose. team worked closely with APG & Co. to implement a "Headless" website, leveraging the commercetools Frontend technology stack with a portfolio of MACH-aligned services. As a first in Australia utilising many of these technology patterns, the team worked on a path of continuous improvement to localise the solution to market. Working in deep collaboration with commercetools Frontend team, we were able to overcome these challenges and deliver a best-in-class eCommerce solution across the group of brands.
The delivery of the website utilizing the new "Headless" technology with commercetools Frontend presented challenges, particularly in the integration with various systems such as Adyen, Paypal, Algolia, and Nosto. Overdose's development team worked tirelessly to debug, investigate, and test potential solutions while also engaging in ongoing discussions with commercetools Frontend support to find the best course of action. Through perseverance and collaboration, the team was able to overcome the challenges and deliver a successful project for APG & Co.
The Overdose. team worked closely with APG & Co. to implement a "Headless" website using commercetools Frontend technology. Despite facing new challenges and unexpected obstacles, our team was committed to finding solutions and continuously improving the end-result. By leveraging their expertise and collaborating with commercetools Frontend support, we were able to overcome these challenges and deliver a best-in-class eCommerce solution for APG & Co.
The implementation of new technology in a project can bring both opportunities and challenges. To ensure a successful outcome, it's essential to have a clear understanding of potential risks and have a plan in place for addressing them. In the project with APG & Co., the team was aware that working with new technology would present unexpected hurdles, but with a proactive approach, they were able to navigate these challenges effectively. A steering committee was established to keep the project on track, and with the support of technology partners and the allocation of resources, they were able to resolve any issues that arose and achieve their goals.
For the JAG project, Overdose and JAG decided to implement a headless approach in order to manage multiple websites efficiently. The websites were delivered using commercetools Frontend, which ensured a consistent user experience while maintaining the unique look and feel of each website. The designs and user flows were optimized to showcase JAG’s high-quality garments and their versatility, appealing to both men and women.
During the design phase with JAG, the team faced challenges in accurately conveying the brand’s information online, such as the origin of the fabrics and the versatility of the garments. Solutions were implemented on the product page, including highlighting the country of origin and providing a detailed block on the design and make of the garment.
To communicate that JAG caters to both men and women, the team split the home page hero banner into two sections and used a mix of model shots and category blocks featuring both genders throughout the site. The team’s goal was to convey the versatility of JAG’s garments and provide users with fresh ideas on how to style the pieces from day to night. The project was completed with a thorough testing process, ensuring the optimal performance of the website.